Jaguar has launched an experiential zone using virtual reality at London Waterloo, with the aim of bringing its sponsorship of Wimbledon to life. | Continue reading
Nespresso has launched its first Nespresso club member night in partnership with Roof Top Film Club, at the Bussey Building in Peckham. | Continue reading
Coffee brand Lavazza has been serving cups of coffee with selfies and messages on the foam, entertaining people queuing for tickets to The Championships, Wimbledon. | Continue reading
The Big Birdhouse Tour, in partnership with the RSPB, an installation featuring larger than life birdhouses, is being hosted at the Intu Trafford Centre, alongside a number of experiences based around the installation. | Continue reading
French-American burger brand Le Bun has partnered with American singer-turned-cook Kelis to launch a pop-up restaurant at boutique London hotel, Leicester House. | Continue reading
Audi UK created a virtual reality driving experience at the Goodwood Festival of Speed, running from 23-26 June. | Continue reading
British fashion label Burberry is hosting a month-long series of bespoke experiences at its flagship store on London's Regent Street, giving consumers a close-up view of artisan skills. | Continue reading
Coconut water brand Vita Coco is creating a beach-inspired hangout to help consumers work up a thirst as part of its Just Get Thirsty campaign. | Continue reading
Universal Pictures promoted its Secret Life of Pets movie at Westfield London over the weekend (25-26 June) with an interactive selfie experience. | Continue reading
Event spoke to Delta Air Lines head of marketing, Claudia Neuhoff, about the brand's Baseline Sessions. | Continue reading
Vodka brand Absolute celebrated the launch of Absolut Mix, a limited edition bottle, with an event at London's Groucho Club. | Continue reading
Event management students have spoken to Event about the issues now facing them following Britain's decision to leave the EU. | Continue reading
Shoppers will be able to sample Blossom Hill wines, Davidstow cheese and Shloer soft drinks as part of the annual Gastro Alfresco roadshow which kicks off this Thursday (30 June). | Continue reading
Stephen Rogan, former head of sponsorship at Virgin Media, has joined Itch Experience as business and project director (Europe). | Continue reading
Live event and experience agency Innovision partnered with Facebook for the second year running to deliver an experiential presence at the International Festival of Creativity in Cannes. | Continue reading
Retailers on Oxford Street are getting behind London Pride with a range of experiential activity. | Continue reading
EE, Currys PC World and Eroica Britannia dominated the most read stories this week. | Continue reading
Pernod Ricard hosted its annual summer party at The View from The Shard on Wednesday (22 June). | Continue reading
Stella Artois, the official beer of The Championships, Wimbledon, will be taking consumers back to Victorian London at its immersive theatre experience from 7 to 10 July. | Continue reading
Event has spoken to a snapshot of readers regarding a leave result with a number of companies believing that the industry will be negatively affected. | Continue reading
Premium soft drinks brand Fentimans is hosting a space offering guests British cocktails and the chance to watch the Wimbledon tennis championships. | Continue reading
Suntory-owned soft drinks brand Ribena is hosting a one-day pop-up colouring cafe in central London, ahead of an experiential event that will be unveiled that same evening. | Continue reading
Mastercard aims to tap into its cardholders' passion for motoring, having signed a four-year sponsorship agreement with Goodwood. | Continue reading
The BMW Group Future Experience opened at the Roundhouse last weekend (18 June) for a nine-day residency, celebrating 100 years of the BMW Group, together with all four of its brands: BMW, BMW Motorrad, Rolls-Royce and MINI. | Continue reading
Mexican beer brand Corona is hosting another round of its SunSets festivals and events in the UK, which this year will have a 'beach music' theme. | Continue reading
Adidas is celebrating women with an activation at its London Oxford Street store. | Continue reading
US-based brand experience agency Cramer has hired Timothy Owens to lead a new activations unit in Greater Boston. | Continue reading
Agency Smyle created the launch event for London Technology Week 2016 at The Yard in Shoreditch on Monday (20 June). | Continue reading
Generic body Côtes du Rhône Wines has partnered with London College of Communication (LCC) to create a public showcase of interactive art installations, taking consumers on a journey through art, food and wine. | Continue reading
Premium vodka brand Grey Goose launched its global summer pop-up experience, Grey Goose Boulangerie Bleue, with an event in New York last weekend. | Continue reading
Belgian beer brand Heverlee is bringing a taste of Belgian 'frites' to the UK with a touring bar and friterie experience. | Continue reading
Universal Publishing Production Music will host a Hangover Beach Retreat tomorrow (22 June) as part of its activation around this year's Cannes Lions International Festival of Creativity. | Continue reading
Former WRG content director Ivano Knight has joined creative communications consultancy and event specialists, Vista, as a strategist. | Continue reading
Wildman Craft Beer and Memphis BBQ restaurant Porky's BBQ are hosting a partnership event at London's Boxpark. | Continue reading
Premium spirit Gin Mare is launching a London event inspired by the tastes and smells of the Mediterranean as part of its ongoing Med Rooftops series. | Continue reading
EE, the official technology and communications partner of this year's Glastonbury Festival, has created a series of large-scale topiary structures to provide 4G wi-fi to festival-goers. | Continue reading
Propercorn joined forces with culinary architects Bompas & Parr for its latest campaign, which saw a two-day event take place in London's Soho from 17-18 June. | Continue reading
Shoppers in London have been sampling free smoothies made from ugly produce as part of The Economist's 'from bin to blender' campaign. | Continue reading
Event has teamed up with London & Partners, the city's official promotional company to assess the value of experiential. | Continue reading
Hendricks Gin, Fever Tree and Smeg were among a long list of brands to activate experiential activity at this weekend's Eroica Britannia festival in Bakewell, Derbyshire. | Continue reading
Kipling, the women's accessory brand, launched its global #WeMakeHappy campaign this weekend on London's South Bank. | Continue reading
McVitie's unveiled an edible installation at Bluewater Shopping Centre in Kent on Friday (17 June) made out of Jaffa Cakes gift boxes. | Continue reading
Andrew Dougan will join Geometry Global UK as head of experiential and growth on 27 June. | Continue reading
Vodka brand Absolut, kids TV channel Cartoon Network and car manufacturer Mazda all have experiential activity planned for next week. | Continue reading
Hyundai, the Brand Experience Report 2016 and BMW were among the most read news stories of the week. | Continue reading
Eroica Britannia, the family-friendly festival in Bakewell, Derbyshire, will boast a raft of brand activations this weekend. | Continue reading
Fashion retailer Uniqlo is running a series of events, partnerships and activities this weekend (17-19 June) to celebrate the opening of the new Tate Modern, London. | Continue reading
John Lewis' flagship store on London's Oxford Street is expanding its experiential offer with an American Crew pop-up. | Continue reading