Have you ever looked at the slew of food emojis on the iPhone and wondered, “When would I ever use an (insert random food item) emoji?” Unless you make your grocery lists out of emojis,...read moreThe post Are Emojis and Chatbots the Future of Customer Engagement? appeared first … | Continue reading
“Me, myself and I. My site, my product, my sales.” Would you consider these openers a good way to start your site’s page? A neutral way? Or a bad way since it sort of sounds narcissistic and has the potential to make your website traffic click away from you? | Continue reading
In the digital age of commerce, a blog can be a unique source of revenue, but only if people are willing to read it. How come some blogs are able to attract thousands of visitors each month while others struggle to gain an audience? There are some classic mistakes business owners … | Continue reading
MagXP is one of the most popular magazine style wordpress theme that is 100% responsive. Keeping the MyThemeShop brand strong with quality and reliability, the theme is made even better by adding more layouts and new options. Here are some of the features of MagXp 3.0 MagXP can b … | Continue reading
Snapchat just announced Memories, “a new way to save Snaps and stories on Snapchat”. In reality, though, the development is much more than a new way to save Snaps – it’s a notable change in...read moreThe post What’s the Deal with Snapchat Memories? appeared first on Social Media … | Continue reading
One question we hear is, in summary, "I know influencer marketing is a good thing. But I'm not sure how to go about engaging influencers. What's the route from point A to point B?" We've talked a little bit about sources you can use for gaining Snapchat followers, but we didn't g … | Continue reading
Last week, Instagram announced “Stories” — a new feature that lets users post photos and videos that disappear after 24 hours. Stories provide Instagram users with a new place to post content at a higher...read moreThe post Did Instagram Just Rip Off Snapchat? appeared first on S … | Continue reading
In past blog posts, we have had meaningful discussion on just how companies can create reliable content during day-to-day operations. But let's be honest – it's much easier to come up with ambitious marketing content plans than it is to put them into practice. Then, right when yo … | Continue reading
If you think your public relations job is difficult, consider the plight of the banking industry. The public and politicians blamed banks for the 2008 financial crisis and ensuing severe recession. Banks saw plenty of media criticism. People especially lambasted large banks, cal … | Continue reading
LinkedIn is the world's largest social network for professionals. And if you’re not managing your LinkedIn profile correctly, you could be missing great opportunities and not even know it. So if you’re serious about creating a professional business image, don’t make the following … | Continue reading
This week I asked a savvy agency head, Cary Hatch, if B2B marketers were really as deep down into F2F as many event-industry people claim.Her response: "Yes, they're into events, for the sales. Events are the currency of business today."B2B agency head Gary Slack has told me that … | Continue reading
Almost all news publications, both print and online, follow the AP Stylebook. Likewise, most public relations professionals follow – or should follow – the style book. When PR pros follow AP style in press releases and other article submissions, it make’s journalists’ jobs easier … | Continue reading
No, you don't need my permission to be a kid again. | Continue reading
A lot of businesses have taken up inbound marketing as a way of reaching into new markets in search of new opportunities. But not just that, inbound marketing is also an excellent way of engaging existing customers. Through well-thought, value-packed articles and blog posts, you … | Continue reading
Trade show offer valuable marketing and public relations benefits, including sales leads, media coverage and brand exposure. Trade shows are also expensive. Booth space, attendee registration, booth design and setup, giveaways, promotions, employees to man the booth and staff tra … | Continue reading
A company video allows companies, big and small, to visually connect with their audiences and get customers excited about new offerings or business developments. The difference between a high-quality video on the landing page of...read moreThe post Making a Professional Video for … | Continue reading
Pruning trees and weeding your garden doesn’t sound like a whole lot of fun but they’re both necessary if you want to have a boon in growth of your flora and a healthy and beautiful landscape. The same can be said for the growth of your site. The benefits of a content audit can b … | Continue reading
A new warning from the United States Olympic Committee (USOC) puts marketers and PR pros on guard. Some commentators call the USOC’s aggressive protection of its trademarks outlandishly extreme. A new USOC letter warns non-sponsor companies against including the Olympics’ intelle … | Continue reading
One of the reasons it is difficult to find work from home is because there are so many ways to get the work. In this post, I’m going to outline the easiest way I’ve found work from home over the last 12 years. Outreach. 20 years ago people who were looking for work would print [… … | Continue reading
Article after article, blogs across the web are claiming “Tumblr is dying.” Tumblr this and Tumblr that…NO! Tumblr is about to make a huge comeback, we’re calling it here first, and here’s why. Verizon to...read moreThe post Verizon Acquisition Will Make Tumblr Relevant Again app … | Continue reading
I get it: you built it and no one came– and now you’re confused and frustrated. I’m talking about your LinkedIn Company page (and showcase pages!), which you optimized to perfection. You’d like to kick back now and bask in the glory of these optimized pages. But if you want a ste … | Continue reading
Ad blockers threaten digital marketing and the digital publishing ecosystem, many believe. Few online publishers earn income from paid subscriptions; most rely on advertising to pay their bills. By decreasing the number of impressions from online advertising, ad blockers also cau … | Continue reading
Just like athletes train hard to make it to the Olympics and win that gold medal, business owners should realize using social media is like the Olympics where you don’t want to be a wash-out. No one remembers the name of those that don’t make it to the Olympics and win a medal, s … | Continue reading
Most higher education institutions recognize the importance of employing social media monitoring to listen to what stakeholders are saying. That’s just one of the many insights from the latest Survey of Social Media in Advancement, sponsored by CASE, Huron Education and Stoner. O … | Continue reading
In the last few years, brands have realized that earning the trust of consumers isn’t something they’ll be able to accomplish alone. The reality is that people trust people, which explains the emergence of influencer...read moreThe post How Dell Manages Influencer Programs: An In … | Continue reading
Catchphrases and buzzwords such as, 'searchability', 'content marketing' and 'online traffic', have been tossed around on the internet for awhile now but what do they all mean? And how can any of it help in generating flow of traffic to your site that will turn profitable for yo … | Continue reading
Twitter remains a vital social media channel for most companies, despite recent competition from increasingly popular photo-sharing sites like Snapchat and Instagram. Studies show that over two-thirds of Twitter users have discovered a new small or medium-sized business (SMB) on … | Continue reading
Is it blasphemy to call out the most powerful social media channel ever built as a colossal waste of money? Perhaps, but hear me out and see if you disagree with me. I’ve been running...read moreThe post Is Facebook a Colossal Waste of Money? appeared first on Social Media Explor … | Continue reading
Recently, Snapchat made big news when the social media photo sharing app announced that geofilters, previously expensive and limited marketing tools, would be made widely available for all companies. We've written before about how Snapchat can be a great way to reach young and ri … | Continue reading
What one venue attracts 94 percent of recruiters looking for people with backgrounds they need? LinkedIn. This social media site is the place to go if you’re on the prowl for a new job. Unlike Facebook, LinkedIn caters to professionals and businesses interested in making business … | Continue reading
In the last few years, brands have realized that earning the trust of consumers isn’t something they’ll be able to accomplish alone. The reality is that people trust people, which explains the emergence of influencer...read moreThe post How Dell Manages Influencer Programs: An In … | Continue reading
Companies and nonprofit organizations understand the importance of Facebook. B2C brands especially realize the power of the world’s most popular social media network. CEOs tend to ignore Facebook or maintain a passive presence, posting only occasionally and “lurking.” Social medi … | Continue reading
Change is hard, isn't it? It doesn't matter if it is a big change, or a small change - it goes our nature to change easily. | Continue reading
Commentators and commenters praised Michelle Obama’s speech at the Democratic National Convention. Listeners called it electrifying and compared it to Martin Luther King’s “I have a dream speech.” The Mirror said she destroyed Donald Trump without even mentioning his name. The Da … | Continue reading
Some inexperienced website designers think of websites only as a form of online advertising, but today’s websites need to do much more than just look beautiful. They need to attract just the right audience who is eager to buy your products or services through proper branding and … | Continue reading
BOSTON, MA (PRWEB) OCTOBER 21, 2014 Boston digital marketing agency, Pepper Gang, is pleased to announce their exclusive integrated marketing white paper for small businesses. The white paper is an excellent resource to be leveraged by smaller businesses looking to learn how to p … | Continue reading
As CEO of Renegade LLC and Publisher of the new Social Media Explorer, I’m proud to announce and invite you to today’s relaunch – featuring a fresh and revamped version of this respected authority blog...read moreThe post Welcome to the Relaunch of Social Media Explorer appeared … | Continue reading
Although free press release distribution websites may seem like an easy public relations tactic, PR experts generally recommend avoiding them or at least being extremely leery of them. Paid news distribution services offer far better results, assert PR and SEO gurus. In the not-t … | Continue reading
Oh, Snapchat: You're a growing channel, you have a lot of useful, real-time content, and you excel at reaching younger, up-and-coming professionals – but sometimes you just aren't easy for a business to use. | Continue reading
Today is the last day to get your tickets to Digital Commerce Summit, happening October 13-14, 2016, in Denver, CO. The last day unless you want to pay much more, that is. We’ve got great speakers, including Rand Fishkin, Tara Gentile, Jeff Walker, Laura Roeder of Edgar, Kevan Le … | Continue reading
I’ve worked with small business owners and entrepreneurs for over 25 years. In that time, I regularly interchange the words “small business owner” and “entrepreneur” when describing the owner/partner of a company with less than...read moreThe post The Difference Between An Entrep … | Continue reading
Social media data is a tricky tool. It’s a little like a Swiss Army Knife. It has a bunch of uses, but some of them are just for showing off (looking at you, mini-corkscrew) while others are very valuable when used often and correctly. The key is knowing which is which…so let's t … | Continue reading
The normally fast-paced world of PR slows during summer while school is out, many people are away vacation, and the number of articles dwindles in news sources. Many in PR fear they’ll win no news coverage during the slow summer months or that pitching isn’t worth the effort sinc … | Continue reading
Somebody downloaded your guide. That’s awesome, one more subscriber! But did you make everything to entice your new lead to share that content with others on social media? I’m sure you don’t want to leave extra social traffic on the table. | Continue reading
If your call to action is weak, your sales will be weak too. Whether it’s because the CTA button is not highly visible or just unappealing, if you don’t get visitors to click that button, your conversions will be low. It is the one most important element of your entire campaign t … | Continue reading
There are many possible metrics for measuring PR. Some think it’s time to include backlinks as a key metric to evaluate PR success. Incoming links to a company’s domain are among the most important metrics for PR and search engine marketing, these advocates contend. Most PR and S … | Continue reading
Most owners of small and moderate-sized businesses (SMBs) believe social media is the best strategy for improving their digital presence. According to new research by GetApp, 56% of small business owners and managers polled said that social media trumps all other digital brand-bu … | Continue reading
Many competitor strategies start with the assumption that you already know a few things about your competitor – like the keywords that they are using. If that's a little too vague for you, don't worry! Here are two highly effective ways to locate your competitor keywords: They ar … | Continue reading