Mallorie Rosenbluth, head of social media at Grubhub, discusses upcoming changes in the space for 2017 and how the brand is preparing for them. | Continue reading
Fox’s planned purchase of Sky is part of a global consolidation. But how much growth remains for pay TV? | Continue reading
Most smartphones users in the US shell out money for an app because it has content they want. Almost half of respondents cited this, topping other influences like added features and no ads, according to November 2016 research. | Continue reading
Country has the highest smartphone penetration in the world, with nearly three-quarters of the population using the devices. | Continue reading
Smartphone owners in Ireland are more likely than their neighbors in the UK to watch virtually every type of video content via smartphone. And for some types of video, the differences in viewing habits are particularly pronounced. | Continue reading
The number of paid subscription video-on-demand subscribers in Central and Eastern Europe grew by 2.25 million in 2016. Russia is the largest market, with about 2.5 million subscribers. | Continue reading
Daily online purchasing via desktop computers tops $1 billion for 19 straight days, more than doubling previous high. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: VR headset shipments; how the 1% shop for the holidays; fake news, fake discounts and much, much more. | Continue reading
Internet users in Singapore want flexibility and personalization in their loyalty programs in return for their fealty to a brand. | Continue reading
Yahoo’s disclosure of a massive data breach is another in a long line of security failures—in a year that might well go down as the year of the hack. But consumer behaviors are unlikely to change much. | Continue reading
Airbnb is laying down the law in Amsterdam and London by limiting the number of days hosts can rent out their properties to guests. The move is part of an ongoing attempt by Airbnb to work with regulators across multiple cities—a change of tactic for the short-term home ren … | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Facebook’s continued video push; Netflix cancels Marco Polo; Thai regulator pushes for 4G SIMs for the poor; and more. | Continue reading
Company says data appears to have been stolen in August 2013, separate from the hack that was disclosed in September. | Continue reading
Amazon is expanding its Prime Video offerings to 200 countries. The move might have a dramatic impact in India, where Amazon is undercutting Netflix’s offering while also making strong investments in localized content. | Continue reading
Advertising outlays in Thailand dropped significantly in November as the country mourned the death of its long-serving king. Traditional media saw the sharpest declines. | Continue reading
Boxing Day used to signal the first day of heavy discounting in the UK's holiday shopping calendar. But with Black Friday now extending into a week-long orgy of sales offers, should UK retailers be concerned about a petition to ban retailers from opening physical stores on th … | Continue reading
Consumer-to-consumer commerce has become commonplace among internet users in France. A recent study found majorities of internet users there had bought or sold something to another consumer, with most doing so digitally. | Continue reading
With US digital ad spending surpassing TV ad spending in 2016, the influence of digital targeting capabilities on the traditional TV space will only rise as the years progress. Marketers’ push to drive advertising results will also encourage TV networks to guarantee audienc … | Continue reading
Interest in cross-device targeting is high, but marketers are still working on the requirements to make it work, such as understanding cross-device behaviors and buying journeys. | Continue reading
Amazon pulled off its first delivery by drone, sending a bag of popcorn and an Amazon Fire TV streaming media player to a customer in a rural area near Cambridge, England. | Continue reading
The audience for digital video will number nearly 1 billion across the region, with China accounting for more than half of the total. | Continue reading
Millennials are dominating the US beauty market, fueled by a constant stream of trends on social media, a vast network of digital influencers and a number of millennial-friendly brands that have recently entered the market. | Continue reading
Over half of internet users ages 16 to 24 polled in France had installed an ad blocker, according to one recent study—the highest rate among any age group in the country. But they were also the group most likely to have uninstalled ad blocking technology. | Continue reading
Generating new business has always been a difficult job for ad agencies, but more agencies are finding it harder this year to find and secure new assignments. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Oculus CEO steps down; Facebook unveils live streaming 360 video; Honda takes a stake in a Southeast Asia ride-hailing service; all this and more, including a look … | Continue reading
eBay's global director of social and content Llibert Argerich discusses the commerce opportunities available on social media, and what trends in social commerce have his attention. | Continue reading
Over half of all mobile travel site and app visitors in Germany ages 13 and older visited such sites and apps at least one to three times per month, according to a recent study. Nearly one-third visited a travel site or app once per week. But many would rather complete their purc … | Continue reading
An annual survey tracking Japanese smartphone purchases suggests nearly two-thirds opted for Apple over Android in 2016. | Continue reading
Alex Hertel, co-founder and CEO of experiential marketing platform provider Xperiel, talks about how the company works with sports teams to create unique, experience-driven engagement inside and outside stadiums. | Continue reading
Eclipsed in other markets, BBM has a large user base in Indonesia. A deal with online marketplace Bukalapak is a step in BBM’s efforts to develop a broad platform similar to WeChat. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Facebook’s metrics issues; the Supreme Court spurned an effort to block sales taxes on internet transactions; Singapore bans sale of 2G phones; and more. | Continue reading
Nearly half of marketers in the US plan to ramp up budget for influencer-focused campaigns in 2017. Only a tiny minority plan to cut back. | Continue reading
Not only do consumers expect companies to respond using a growing number of communications channels, they are willing to take their business elsewhere if companies can’t deliver. | Continue reading
YouTube plans to show video content in local languages. The move is geared to broadening audiences and advertisers’ reach. YouTube is one of many publishers expanding languages on their platforms. | Continue reading
eMarketer unveils its predictions for the rapidly changing social media space, including hot-button topics such as attribution, live streaming, digital video advertising and messaging. | Continue reading
The one place that smartphone purchases are less common? The workplace. | Continue reading
France and Germany lag much of the region, where roughly two-thirds of internet users watch digital video. | Continue reading
The country’s virtual reality industry takes a hit as government reduces backing amidst unfolding impeachment drama. | Continue reading
The US digital video market remains a tale of two monetization mechanisms: advertising and subscriptions. YouTube and Facebook, among others, solidified the case for video advertising in Q3 2016, while some services, notably Vimeo, Hulu and Amazon, doubled down on subscription-ba … | Continue reading
Clothing, shoes, travel and event tickets are still the items that internet users in Germany commonly buy digitally. But millions now also turn to the web for goods like medicine. | Continue reading
The on-demand economy continues to grow as more people participate in it, both on the consumer and worker sides. New research shows that many of the people who drive for Uber, or clean homes for Handy, are doing so not as a “side hustle” but because they need the job … | Continue reading
About half expect to check competitor prices on the phone while holiday shopping. More than a quarter say they’ll take pictures in stores. | Continue reading
Individuals in France, Germany and the UK are spending increasingly more time with media, largely due to media multitasking on smartphones. | Continue reading
The rise of mobile devices has led to a seismic change in the way adults consume media in the Asia-Pacific region. Smartphone and tablet usage in China, Japan, South Korea and India is making for a new media usage mix. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Microsoft completes its LinkedIn linkup; Hulu personalizes; Starbucks and WeChat pair off; “Hairspray Live” fizzles; and more. | Continue reading
Chinese ecommerce giant Alibaba signed a deal to help Thailand develop its ecommerce sector. Alibaba already controls ecommerce market leader Lazada Thailand. But a battle with Amazon looms. | Continue reading
Apple is in discussions with major movie studios to offer early access to films about two weeks after they’re released in theaters, a move that points to a growing trend of video content accessed and consumed on demand. | Continue reading
Nintendo’s Super Mario Run could gross $70 million in its first month; Netflix drops subscription price in India; Pokémon Go teams up with Starbucks; and more. | Continue reading