Spirit brand Sipsmith will join a host of major champagne brands in supporting National Champagne Week from 1 to 8 October. | Continue reading
Computer retailer Currys PC World has created the Ultimate Home of Football (UHoF) in a branded Winnebago. | Continue reading
Easyjet has promoted its routes from Stansted Airport with a GIF photo wall and realtime departure board at London's Liverpool Street Station. | Continue reading
Vodka brand Smirnoff is bring back its Smirnoff House concept to this year's Creamfields festival, as part of its role as official vodka partner. | Continue reading
London Bridge City summer festival, which opened on 1 June and runs until the end of September, will feature an official Team GB fan zone to experience the action of the Rio 2016 Olympic Games. | Continue reading
Former Travelex global business development and key account director Paul Brindley has joined ExCeL London as executive director. | Continue reading
UK brewers and pubs backed Beer Day Britain across the UK, with a number of experiential events. | Continue reading
This year's Taste of London food and restaurant festival features a range of brand activations to tempt the taste buds. | Continue reading
France's Tourism Development Agency, Atout France, has appointed experiential agency Kreate to create a showcase event bringing to life the diversity of both seaside and city breaks throughout the country. | Continue reading
Smoothie brand Savse has partnered with GoodGym, a community of runners, to encourage consumers to give open spaces in London a makeover. | Continue reading
With the Goodwood Festival of Speed taking place at the end of June. Event takes a look at five car activations in the first half of 2016. | Continue reading
Cartoon Network UK is hosting an interactive gaming experience at UK shopping centres to celebrate animated cult series, Adventure Time. | Continue reading
With Goodwood Festival of Speed almost upon us, Event looks at spaces to hire with an automotive theme. | Continue reading
Accommodation website Airbnb is opening a pop-up in London's Shoreditch, offering immersive surprises for those who ring the doorbell. | Continue reading
Experiential agency George P Johnson (GPJ) is to launch an office in Norway this week. | Continue reading
Charity Save the Children is organising a number of experiences to mark Den Day, which aims to raise awareness of the plight of children around the world who don't have a safe place to sleep. | Continue reading
Organic brewery Black Isle and premium spirit Arbikie are among brands hosting activations at this year's The Great Estate, an Edinburgh-based not-for-profit music festival. | Continue reading
Experiential agency Trigger thinkpeople has been tasked with creating a Caribbean food festival to celebrate Grace Foods products, a supplier of Caribbean food and drink. | Continue reading
Stella Artois, the official beer to tennis tournament, The Championships, Wimbledon, has developed an experiential campaign on the theme of 'personal journeys'. | Continue reading
High street retailer H&M created an installation combining art, music and a 3D photographic experience at this year's Field Day festival. | Continue reading
Vodka brand Absolut is to celebrate the launch of Absolut Mix, a limited edition bottle, with an event at London's Groucho Club. | Continue reading
Mercure Hotels has partnered with contemporary food designers, Bompas & Parr, to create 'pre-instagrammed' picnic hampers, which will be showcased at a Mercure-hosted event this week. | Continue reading
Guests were treated to a series of immersive shows at the L'Oréal Colour Trophy Grand Final Awards at The O2 Intercontinental Hotel, London, last night (13 June). | Continue reading
Ben & Jerry's fans across London are being given the chance to win free ice-cream deliveries this month as part of its new partnership with Deliveroo. | Continue reading
Benefit's three-storey beauty ship on the Thames is launching an Illusionary Afternoon Tea. | Continue reading
Jack Morris OBE, chairman of the Business Design Centre Group has been made a CBE (Commander of the Order of the British Empire) in the Queen's Birthday Honours. | Continue reading
Heineken has partnered with nightclub and bar operator Late Night London to launch a summer football experience for customers. | Continue reading
Event's full downloadable Brand Experience Report launches today, containing insights and analysis on the key issues affecting the experiential industry. | Continue reading
BMW Group's Future Exhibition "Iconic Impulses" will be showcasing at the London Camden Roundhouse between the 18-26 June. | Continue reading
Starbucks, Deliveroo and SodaStream are among this week's most read news stories. | Continue reading
Lush Cosmetics has announced it will be hosting beauty care and fitness sessions in its flagship Oxford Street store. | Continue reading
Experiential agency Kreate has unveiled two new office openings in New Zealand (NZ) and Ireland. | Continue reading
Deliveroo unveiled a secret garden in Hoxton Square earlier this week (8 June), which will remain in situ until the end of today (10 June). | Continue reading
The FIA Formula E Championship electric motor racing series, is to host a fan zone at the Visa London ePrix on 2-3 July, created by GMR Marketing. | Continue reading
Popular festival wellington boot brand Hunter has created the world's smallest festival, within a portaloo, at its Regent Street store. | Continue reading
Fever-Tree will be popping up at Cowes Week from 6-13 August, hosting a gin and tonic bar featuring the brand's new aromatic tonic water. | Continue reading
Pop-up agency Meredith Collective has joined forces with Whirlpool and Bang & Olufsen on a new London pop-up called The Jones Family, 'Keeping Up With the Jones'. | Continue reading
Global Experience Specialists (GES) has promoted John Sanders to head of strategic client engagement across the EMEA region. | Continue reading
The deadline for Event Awards deadline is today (9 June), so make sure you get those last minute entries in before the cut-off point at midnight tonight. | Continue reading
Brand experience agency Momentum Worldwide has appointed Dean Taylor to the newly created role of director of creative strategy. | Continue reading
Fiat opened a pop-up granita bar yesterday (7 June) to celebrate the launch of its new Fiat 500 model. | Continue reading
Spanish wine Campo Viejo is to open the Lake of Colour, a purpose-built floating bar, on Mount Pond in London's Clapham Common. | Continue reading
W Hotel in Leicester Square, London is housing a pop-up male grooming parlour to tie in with London Collections Men (LC:M), a fashion event aimed at men. | Continue reading
Swedish cider brand Rekorderlig is looking to bring a bit of its homeland to the waterways of London this summer with its Midsommarstång campaign. | Continue reading
SodaStream has launched an experiential campaign, 'Let's Play', which sees the UK's first drinkable art installation pop-up in Regent's Place, London. | Continue reading
Restaurant delivery service Deliveroo is unveiling a pop-up garden in London today (8 June), offering Londoners an urban oasis for eating and socialising. | Continue reading
Lexus is to host food workshops as part of its sponsorship of the BBC Good Food Show Summer. | Continue reading
Wilkinson Sword is giving consumers the opportunity to try their hand at fencing, to mark the British shaving brand's status as official partner of the British Fencing team. | Continue reading