Over the past decade, social media has drastically altered how friends and family communicate, the media distributes news, and brands engage consumers. Social networks are constantly evolving, as evident by the latest Facebook algorithm tweaks....read moreThe post We Surveyed 2,0 … | Continue reading
Many corporations have assumed a leading role in educating the public about protecting the environment, in developing more environmentally-friendly products, and in positioning their products as “green.” Sometimes though positioning and promoting green products goes too far in a … | Continue reading
As more and more users flock to visual based apps such as Pinterest, Instagram and Snapchat - visual content marketing continues to grow by leaps and bounds. Don't get left in the dust by not using visual images for your content. Adopt these 10 tips to make your visuals stand out … | Continue reading
(With apologies to Eminem) Will all the people who hate networking please stand up, please stand up, please stand up? Whether it’s in person, over email, or on LinkedIn, networking can be tedious, awkward, and...read moreThe post Introducing BumbleBIZZ: Tinder Meets LinkedIn appe … | Continue reading
Content writers need to not only be excellent storytellers, but also understand the importance of Search Engine Optimization to get impressive results online.The content is not just being judged by a human audience; Search engines are constantly trying to identify quality content … | Continue reading
I was thinking about this today as I was switching over my phone account to a different provider. | Continue reading
According to HubSpot, nearly 80% of marketing leads don't convert. The main reason for this pitiable performance... poor or lack of lead nurturing! It is believed that a majority of marketers send most of their leads directly to sales instead of first following up to determine wh … | Continue reading
Although business executives and subject matter experts have extensive knowledge on their particular companies and niche areas, they may not be experts at media interviews. It’s PR’s role to prepare and train them for media interviews. While media interviews can substantially imp … | Continue reading
I recently came across an interview with Lukas Kircher. Mr. Kircher is the managing director of C3, Europe’s largest content marketing agency. He summed up content marketing in a way that brought it into sharper focus for me. I thought his insights deserved wider distribution. I … | Continue reading
If you've taken a look at online promotion/marketing videos, you may have noticed something: There's not many about construction or the LBM industry, at all. Sure those videos are great for B2C products or arts-and-crafts or fun little diagrams about the latest services, but wher … | Continue reading
Instagram boasts more than 500 million users, including more than 300 million daily active users. It’s been gaining 100 million users, or Instagramers, every nine months. Because of that rapid growth, Instagram has joined the ranks of Twitter and LinkedIn as a major social media. … | Continue reading
In 1893, L. Frank Baum was working as a salesman in Chicago. A world's fair was taking place that year in the South Side, and its luminous exhibits lured the big-thinking Baum repeatedly (fellow Chicagoans nicknamed the fair "The White City" because it gleamed all night under Edi … | Continue reading
You’d think the 2016 summer Olympics in Rio De Janeiro would offer a goldmine of PR and marketing potential. They might. Referring to the Olympics in promotional material also poses serious legal risks. Unless your company is an official Olympic sponsor or partner, you may wish … | Continue reading
Predictive analytics may be the next phase for social media monitoring and measurement. The pattern of posts by consumers in social media often reveals interests, preferences and intent of individuals or groups. Predictive analytics employs data mining of social media posts, mass … | Continue reading
The time has finally come to break our silence about the global phenomenon that is plaguing our data plans, draining batteries, and taking users on impromptu outdoor adventures alike. Police in Missouri even reported an armed robbery that took place with the lure of this new app. … | Continue reading
We suggest taking a look at this list and picking a mix of the channels that will provide the most impact for your video marketing. More channels are not (necessarily) better, but the more places you can get your video marketing into, the better! Think about including sites such … | Continue reading
According to E-Consultancy, people who read emails from brands spend 85% more when shopping. This is just one of the many reasons you should be working tirelessly to get more prospects and customers to read your emails. However, considering that you’ll be competing against hundre … | Continue reading
Facebook Reactions were introduced in mid-March. Initially the response could be described as tepid, but new research from Unmetric shows that Reactions are gaining ground. As part of this study, Unmetric analyzed 6.2 billion Facebook Reactions from over 32,000 brand pages betwee … | Continue reading
If you want to take a close look at your competitors, you need to start following them on social media – and we're not talking about following their profiles and giving them an occasional thumbs up. The social media world is instant, demanding, and filled with information, which … | Continue reading
Did you know that you can notify your readers without using social media, RSS feed or a newsletter? There's no doubt that social media and newsletters are effective ways to keep your readers coming back. Browser push notifications are rather alternative ways to keep in touch with … | Continue reading
Twitter remains a major channel for reaching potential customers, despite growing competitive challenges from other social media networks. PR pros, marketers and other business people typically tweet frequently to attract followers, build relationships and create leads. But what’ … | Continue reading
Apple has always been “notoriously protective of its platform.” With a recent first-ever slowdown of iPhone sales, however, Apple decided to give other businesses the opportunity to interact on its interface. This means a massive shift in not only Apple’s relationship with other … | Continue reading
We've been excited about the potential of drones when it comes to B2B video marketing and effective overhead shots of sites, product facilities, showrooms, and more. But if you are renting or buying a drone, you want it to be worthwhile – you want to know how to create high quali … | Continue reading
Months ago, I had a chat with my friend, Zoltan, about a new method he started using. It's called scrum. He told me his dev. team became more focused and were able to get more things done without working more. Scrum put product development into a framework so they knew exactly wh … | Continue reading
Successful inbound marketing is founded on the ability to create and wield content to your advantage. You need to feed your readers on fresh, relevant web content regularly. However, creating content isn’t as easy as it sounds. Quite often, content teams run out of ideas. And, ot … | Continue reading
Hostagtor Coupon Code for discounts worth upto 40% on Hatchling, Baby and Business Shared Hosting Packages is now exclusively available for all Hearmefolks followers HostGator is a powerful web-hosting provider that offers shared, reseller, virtual private server, and dedicated … | Continue reading
I moved into my first managerial position when I was really young. I went from being a salesperson to leading a sales team of people, many of whom were close to twice my age at the time. Looking back, I probably (definitely) wasn’t very good at it. However, that experience taught … | Continue reading
Although many pharmaceutical and biotech companies have a social media presence, most do not take full advantage of the wealth of information obtainable through social media listening, experts say. Many healthcare companies hesitate to adopt social media listening due to worries … | Continue reading
I know, name our drone? Is that really a thing? The NY Times thinks so. | Continue reading
Most nonprofits understand that social media offers an increasingly powerful channel for communicating with constituencies, soliciting donations and promoting their cause. Nonprofit social media marketing is growing three times as fast as email. Email lists owned by nonprofits in … | Continue reading
Sharing content online in social media isn’t just fun, it’s also an ego boost when our content is liked and shared with others. It’s also a form of connection that can provide insights and a deeper conversation in the online community. Yet, not all content is shared the same. Som … | Continue reading
News publishers and marketers are jumping headlong into online video, based on multiple studies showing that video attracts more viewers than text and still graphics. Many in publishing and marketing expect that video will soon dominate the internet. Sixty percent of marketers no … | Continue reading
Put your camera away. Stop taking pictures. Live in the moment. These are utterances often heard in today’s digital age, as social media apps become a common feature of our everyday experiences with the frequent snap-snap of the camera. In 2015 alone, Facebook users uploaded two … | Continue reading
We finally have a drone of our own! Our 21 Handshake team has been wanting to get our own drone for a long time now, and we finally took the leap. Of course, our drone isn't for surveillance – it's for video marketing, and if you haven't heard about it yet, drone footage is all t … | Continue reading
Some websites have beautifully designed layouts, audience friendly content—and pitiful About Us content. Your brand story is wholly unique, and every company has one. Successful marketing is about uncovering a brand story and then using it to drive other marketing activities. Fai … | Continue reading
Data. We know it’s critical for publishing quality content. It offers validity and insight to content that goes beyond rhetoric, provides valuable substance through credible expertise or research, and helps you better understand both your content situation and your customers. In … | Continue reading
Pitching” to journalists and bloggers remains an indispensable PR skill despite the rising influence of social media. As PR pros develop content marketing, social media and video programs, they can’t neglect media relations. When done well, media relations can reach more people, … | Continue reading
Pokémon GO became an overnight craze. Media outlets filled their pages with stories of people using their cell phones to search for Pokémon in stores, offices, parks – almost everywhere, sometimes gathering in large groups. The new game offers the possibility of a bonanza for mar … | Continue reading
Marketers knew this day was bound to arrive. Facebook is resisting their move toward business-sponsored posts, and trying to revert back to friends and family. The Biggest Thing Since TV For years Facebook has pushed reporters, editors, publishers and media employees of all sizes … | Continue reading
Let's start with an easy summary of this entire post: If you aren't using B2B video content, start creating it now. | Continue reading
Are you a little bit underwhelmed with your content marketing efforts? Are you not seeing the kind of web traffic or conversions that you were expecting? If so, you may need to focus on a very important part of you content marketing strategy that often goes overlooked - the call- … | Continue reading
When you spend hours writing and polishing your post, you want to make sure it gets the attention it deserves. Even if you have fantastic content, getting social shares is not that easy. You have to do more than simply place share buttons on your website to get more shares and in … | Continue reading
CEOs can win admiration for themselves and their companies and increase company sales by speaking on political issues. On the other hand, CEO activism can also prompt the opposite results, new research shows. When CEOs speak out on a controversial issue, they may create as many o … | Continue reading
Who doesn’t want an engaged, qualified, and loyal cult following? If you’re looking to build an evergreen brand, this is essential. You can’t just go for the low hanging fruit, which takes the form of “fly by night fans.” These might be people who like your page because they thin … | Continue reading
We're always on the lookout for better ways to explain and simplify SEO so it doesn't take up so much of your time – and so you can create an effective SEO plan whenever you need it. One of the more effective perspectives, especially for top-down SEO campaign planning, is looking … | Continue reading
Corporate communications has gained a more strategic role at corporations as the CEO and C-suite executives rely more on corporate communicators for advice, reveals research from The Conference Board. Corporate Communications Practices: 2016 Edition, based on a survey of executiv … | Continue reading
Jeff Lesser, Twitter’s Head of Social Customer Service, at the recent Corporate Social Media Summit New York said that customer service is the top reason why people follow brands on Twitter. Using social for customer care provides users with personalized service and is a great op … | Continue reading
We're always looking for new ways to make content management easier – especially when it comes to growing trends like B2B video content marketing. We know that many B2B companies balk at adopting video in their regular marketing campaigns, uncertain of how much experience they ne … | Continue reading