HBO unveiled its latest standalone video-on-demand (VOD) service, HBO España, in November, offering subscribers access to original programming such as “Game of Thrones” and additional content from Disney and Nickelodeon. The problem? Spain does not have a pay TV cultu … | Continue reading
Marketers are cracking the code of making advertising creative and programmatic work together to target consumers, according to Nick Welch, UK business development director at ADmantX, a first-party data provider for programmatic advertising. eMarketer’s Sean Creamer spoke … | Continue reading
Charulata Ravi Kumar, CEO of interactive agency Razorfish India, tells eMarketer what is preventing widespread internet use in its mobile-first market and what brands need to know about digital advertising in India. | Continue reading
Denise Colella, senior vice president of advanced advertising products and strategy at NBCUniversal, discusses the growing interest in audience-driven TV buys, and tells eMarketer the cross-device trends and challenges that could soon apply to TV. | Continue reading
Following a wave of popularity for the mobile game Pokémon Go, more smartphone users in Japan are spending time with location-based games. The games are even altering gamers’ daily habits, offering potential opportunities for savvy marketers. | Continue reading
Many children in the UK are prolific digital media consumers from an early age, and digital video consumption is particularly marked. But not all digital video is equally embraced—the ready availability of short-form content means longer-form video-on-demand (VOD) services … | Continue reading
Facebook appears to be in strong position to take a leading role in the social commerce space in the region, where digital purchasing is still in the early stages but users are young and mobile. | Continue reading
The DOJ’s investigation of ad agency bidding processes; vinyl records notch an unlikely victory over digital downloads; Turner Sports teams up with Snapchat; and more. | Continue reading
Social media companies took steps to curb harassment, offering new products that allow users to control who can view and comment on their posts. | Continue reading
Government's dramatic currency restrictions set off a domino effect that is reshaping the country's payment systems. | Continue reading
Pandora and iHeartRadio launched new streaming services, further blurring the lines in the digital music space. | Continue reading
Over half of female web users in Germany use a smartphone to buy fashion or accessories at least once a month. | Continue reading
Consumers in Indonesia between 18 and 34 are driving double-digit growth rates in online shopping in this Southeast Asia country. The group’s combination of higher-than-average internet penetration, coupled with a greater propensity to buy online, is fueling ecommerce growt … | Continue reading
In September, eMarketer predicted a 17.2% increase in US ecommerce sales during this year’s holiday shopping season, and a 3.3% increase in total retail sales. How has that projection held up, now that the shopping season is in full swing? | Continue reading
Diana Gordon, Mindshare North America's senior partner and director of the agency's commerce division Shop+, talks about four performance marketing trends that help retailers move shoppers forward in the customer journey. | Continue reading
Holiday online shipping prices are falling for consumers as more and more retailers offer free shipping services. | Continue reading
Apple has been cleared to fly drones, which it will use to improve its map product. The effort reflects not only tough competition with Google Maps, but also the growing importance of location targeting in an ever-more mobile world. | Continue reading
Online grocery shopping is at the tipping point, thanks to shifting consumer attitudes and innovations at the brick-and-mortar level. In the latest sign of change, Amazon unveiled a concept grocery store in Seattle that offers a no-checkout experience. | Continue reading
WeChat drew heat in the West after it was discovered that some users in markets outside of mainland China were still being subjected to the Chinese government’s content blocking rules. But with censorship and surveillance an expected aspect of doing business in China, does … | Continue reading
Snapchat’s “Spectacles” have generated a lot of press, and some glowing reviews, but how excited are consumers about trying out the video-recording sunglasses? | Continue reading
Foursquare is working to change brick-and-mortar attribution with a new product that measures ad effectiveness based on foot traffic, and provides attribution insight based on the actions that ads drive at specific locations. Chris Rorie, director of research and analytics at Fou … | Continue reading
Marketing automation is gaining favor as a useful tool for finding and converting new customers. Recent surveys of marketing professionals have found automation tools upped the efficiency of new business-building efforts. | Continue reading
Many Swedish shoppers expect to use their phones to compare prices while shopping for Christmas gifts this year. But they won’t just be comparing prices—they’ll also be getting product information and checking on product availability. | Continue reading
Growing awareness of fake news and alt-right sites have increased brands’ anxiety about where their ads appear. | Continue reading
The company’s most notable business feat doesn’t involve pumpkin spice, and it doesn’t come in a cup. | Continue reading
Apple joined a growing list of companies looking for a place in the emerging field of self-driving cars. The mix of potential players ranges across the automotive, technology and media sectors, signaling the wide impact self-driving cars are likely to have on the economy. | Continue reading
The gain is modest, 0.7%, but it stems a series of declines dating back to 2012, the last year the measure showed an increase. The declines, and next year’s projected gain, mainly reflect fluctuations in oil prices. | Continue reading
New currency rules are expected to sharply reduce COD payments, a common system for ecommerce in the market. But ecommerce will still register strong growth. | Continue reading
Magna, GroupM and Zenith all projected relatively healthy increases in global ad spending in 2017, despite the challenges in following a year that included the Summer Olympics and a US election. | Continue reading
Client-side marketers in the US appear to be more worried about location data issues than agency professionals. According to November 2016 research, roughly 40% of marketers are concerned with both data quality and transparency. | Continue reading
Reliance Jio upends India’s wireless landscape by providing free calls and data at bargain basement prices, helping to usher in the country’s 4G revolution. | Continue reading
Today’s children and teens have been presented with more video viewing options than any demographic before them, and in return they’re become keen users of new digital video platforms. YouTube use is particularly common, with only a small minority not devoting any tim … | Continue reading
Thinking about testing Snapchat’s geofilters? A Ben & Jerry's marketer talks about her experiences working with the app’s signature ad product. | Continue reading
Fitbit reportedly is close to acquiring smart watch maker Pebble, a sign of a contracting wearables market where multiple players are struggling to keep afloat. | Continue reading
Facebook’s launch of a new set of games, available for play both on the core Facebook platform and its spun-off Messenger app, is a new step but also a bit of a throwback for the social network. | Continue reading
Consumers must see an app as valuable, otherwise companies that created the app are going to see high uninstall rates, according to Carl Theobald, CEO of FollowAnalytics, a mobile communication, automation and engagement firm. eMarketer spoke with Theobald about how brands are le … | Continue reading
The digital ad market in the UK is in rude health. But while spending has seen impressive growth this year—in spite of Brexit concerns—digital advertising has been dogged by negative headlines. From misrepresented measurement to rising rates of ad blocking, digital ad … | Continue reading
Buy online, pick up in-store services were a disaster for many retailers last Christmas, and a headache for holiday shoppers. This year, retailers are expected to do better, but the bar has been set low. | Continue reading
Sports-related digital marketers eyeing Japan take note: The country’s internet users aren’t all that enthusiastic about making sports-related purchases or paying to watch sports-related media. | Continue reading
First came Black Friday. Then came Cyber Monday. Now, Giving Tuesday is becoming more widely known, as charities seek to use digital channels to raise awareness, and dollars, in the overwrought holiday shopping season. | Continue reading
Cyber Monday may have just broken a new record to be the largest US online sales day in history, but don’t count on it being the perennial title holder. | Continue reading
Singapore's deal-focused digital buyers appear to value low prices and sales above all else when it comes to online shopping. Case in point: A growing share of consumers there planned to partake in Singles Day sales this year. | Continue reading
Retail discounting is a hot topic this time of year. However, excessive markdowns might prove to be something of a false economy for brand building. Consumers in the UK are much more likely to show loyalty toward brands that offer quality products and good customer service above … | Continue reading
Netflix has updated its mobile app to allow subscribers to download videos and watch them offline. The new feature reflects intense competition in the subscription video-on-demand space, as platforms race to add features to match or beat rivals. | Continue reading
Most retailers in the fashion sector say innovation is very important to them. But new features may come at the expense of customer experience. | Continue reading
This year marks a major milestone for media consumption in South Korea as average time spent with digital media per day surpasses TV viewing time for the first time, according to eMarketer’s first estimates of time spent with media in the country. | Continue reading
AT&T made a play for the growing streaming video market, announcing the launch of DirecTV Now, a cable-like, over-the-top (OTT) live streaming service which will offer DirecTV’s satellite channels to subscribers. | Continue reading
In a move to reach younger, mobile-oriented viewers, CNN acquired mobile video app Beme, co-founded by Casey Neistat, one of the most widely-followed videomakers on YouTube. | Continue reading