Emmi's Caffè Latte brand is to activate at Field Day and Kendall Calling festivals this summer as part of its #MakeItAYayDay campaign. | Continue reading
Malibu, the rum with coconut liqueur, is hosting a 'beach house' activation at select music festivals across the US, to get fans and festival goers in the mood for summer. | Continue reading
Conde Nast brand British Vogue is celebrating its 100th birthday with a pop-up cafe serving specially-created food and drink to mark its centenary. | Continue reading
Agency Whynot! has launched Trigger thinkpeople, a stand alone experiential agency, as well as announcing a business restructure. | Continue reading
Mazda is to bring its 'Raise the Roof' activation to the Goodwood Festival of Speed (23-26 June) for the second year running. | Continue reading
Brandfuel has recruited three new people to join its client services and Social Fuel teams. | Continue reading
Online retailer Not On The High Street has appointed Hannah Webley-Smith as customer director. | Continue reading
As the deadline for the entries for the Event Awards 2016 approaches (9 June), we spoke to Michael Brown from last year's Brand Experience Agency of the Year winners PsLive, about the benefits he's seen from the win. | Continue reading
Agency PrettyGreen has expanded its events division with two new senior account managers - Tara Auty and Tristan Sharman. | Continue reading
Ibis Hotel in Brighton is capitalising on Uefa Euro 2016 fever by offering fans the chance to watch the matches on a luxury bed on the beach. | Continue reading
Starbucks has unveiled a giant ice sculpture at London's Waterloo Station today to celebrate the latest addition to its chilled classics range - the Caffe Americano with milk. | Continue reading
Alzheimer's Research UK has worked with agency Fisher Productions to launch a three-day virtual reality (VR) pop-up at St Pancras International, which runs from 2-4 June. | Continue reading
Magners Original Cider is rolling into cities across the UK with its #HoldTrue experience. | Continue reading
Asahi, the Japanese lager brand, has unveiled three event dates over the summer when London beer drinkers can experience its slow-mo photo booth. | Continue reading
Fiat's pop-up bar, Sky's box-set event and Ikea's houseboat activity are all taking place next week. | Continue reading
Kipling, the women's accessory brand, is launching a global activation celebrating relationships called #WeMakeHappy. | Continue reading
Carlsberg, the official beer of Uefa Euro 2016, gave consumers the chance to exchange their own shirt for an England football shirt yesterday (Thursday 2 June). | Continue reading
Fever Tree is to open a World Gin Day pop-up bar on the South Bank next week, which will in fact be open for three days (9-11 June). | Continue reading
Brand experience agency Jack Morton Worldwide has announced the appointment of Belinda Hall as director of digital. | Continue reading
Automotive brand Fiat has created a granita pop-up bar inside Old Street underground station, which will be installed for five days, from 7-11 June. | Continue reading
Celebrities including Vogue Williams, Ella Eyre, Winnie Harlow and Donna Air attended the launch of the 2016 Magnum Pleasure Store, a pop-up haven of chocolate and ice cream. | Continue reading
Londoners were treated to an unusual lunch yesterday as Kabuto Noodles toured the capital with its world- first 'calm and colour' colouring in billboard. | Continue reading
Jägermeister will return to the UK festival circuit this summer with its JägerHaus installation. | Continue reading
Magnum is back with its Pleasure Store, Kraken Rum will be offering black ice cream and Sipsmith serves gin cocktails at its punch house, in this food and drink filled weekend (3-5 June). | Continue reading
The Kraken Rum will be taking to the road with what it claims is the UK's first black ice cream. | Continue reading
Kodak has launched its latest trade show activation at print and crossmedia solutions show Drupa, reflecting the brand's commitment to brand experience activity. | Continue reading
High-street retailer Debenhams is unveiling a Matthew Williamson-designed open-plan apartment at Cheval Three Quays, by London's Tower Bridge. | Continue reading
Creative group Cubo has announced that it has acquired a significant stake in culture marketing agency Inkling, as it looks to boost its experiential capabilities. | Continue reading
Bingo and instant win site Jackpotjoy.com has teamed up with face of the brand Barbara Windsor to host a live grab-a-jackpot event. | Continue reading
Transport for London (Tfl) and the London Transport Museum (LTM)'s free Transported by Design festival is to take place on 3 July. | Continue reading
Social media platform Snapchat hosted its first-ever event in the Middle East, an evening combining music and keynotes from avid Snapchat users in the region. | Continue reading
Experiential agency ID has been appointed by The Co-operative Group to deliver a series of experiential campaigns on behalf of Co-op Food during 2016. | Continue reading
TRO produced BMW's Championship Village activation for the 12th year running, as part of the automotive brand's sponsorship of the PGA Championships last week (24-29 May). | Continue reading
Yorkshire Tea will be hosting activations at each of the seven test matches taking place this summer, as part of its official partnership with England Cricket Board. | Continue reading
Glemorangie whisky brand Ardbeg marked the release of Ardbeg Dark Cove with an evening of entertainment for whisky lovers. | Continue reading
Samantha Hardy, an intern at experiential agency Itch, explains what it is like to be an 'Itchtern'. | Continue reading
International charity ActionAid, which supports women and children in extreme poverty, is staging a 'toilet takeover' as part of its activation at this year's Latitude music festival. | Continue reading
Kwik Fit unleashed a giant 12 ft hamster onto the streets of London as part of its latest advertising campaign, promoting its customer service. | Continue reading
Glenmorangie brand Ardbeg is celebrating the release of Ardbeg Dark Cove with a range of global events aimed at whisky lovers. | Continue reading
Soft drinks and mixers brand Fentimans is reviving its summer pop-up concept, launched last year, with a residency in Soho, as well as hosting workshops at UK festivals. | Continue reading
Creative summit Event 360 took place at The O2's Building Six yesterday (25 May). We take a look at some of the big numbers from the day. | Continue reading
Event takes a look back at seven inspirational lessons from keynotes, huddles and networking at the Event 360 forum yesterday (25 May)., Event magazine and its sister title C&IT's annual summit held at The 02's Building Six on 25 May. | Continue reading
Airbnb and Be:Fit London both spoke about being flexible in their approach to events and experiential marketing at yesterday's Event 360 forum (25 May). | Continue reading
Annual creative forum Event 360 was held at The O2's Building Six yesterday, and featured speakers from Airbnb, Vodafone, NFL International, Amplify and World of Initials. | Continue reading
Experiential agency PsLive has merged with partnership and sponsorship marketing agency Dentsu Aegis Network Sports & Entertainment (DANSE), creating a new entity known as MKTG UK. | Continue reading
Langley's Gin and Garnish Communications hosted a huddle at Event 360, exploring how to use brand activations to create a memorable consumer experience. | Continue reading
Amplify took delegates at the Event 360 forum today (25 May) through key insights from its recent Young Blood research in one of the day's experiential huddles. | Continue reading
International charity ActionAid has highlighted how immersive brand experiences have helped to both raise awareness and create brand love. | Continue reading