LinkedIn is by far the best social networking platform for business professionals. Whether you’re marketing yourself or your business, you can always turn to the network to gain connections and to encourage marketing events or interactions with your target audience. Speaking of m … | Continue reading
No, we are not getting ready to star in any Hollywood videos...at least not yet...I am sending out our headshot this week: | Continue reading
A recent survey of journalists sought to test traditional PR assumptions about media relations. According to the conventional PR playbook, publishing a book substantially enhances a source’s reputation as a recognized expert, issuing press releases gains the media’s attention, an … | Continue reading
PR measurement experts call AMEC’s new Integrated Evaluation Framework the hottest thing in measurement — a new tool that may raise PR to a new level of respect. They also point out its limitations. The framework, an interactive version of the original framework, uses digital te … | Continue reading
So two friends are walking out of a movie theater having just seen the latest installment in the Avengers franchise. One friend turns to the other and says “Wow, I can’t believe how great that content was”. The other friend laughs excitedly and replies “Yeah that content blew my … | Continue reading
Admit it: when it comes to social media, your business has been slacking a bit. Maybe you created a Facebook page or Twitter account and posted a handful of updates. But somewhere along the way things got so busy with your day-to-day business that social media marketing was releg … | Continue reading
Social media has completely changed celebrity marketing. The definition of celebrity has changed as a new type of celebrity has emerged. In the past, a celebrity meant a famous actor, singer, musician, or athlete. Now other stars have emerged in social media. Many of them boast m … | Continue reading
Most corporate executives understand the importance of marketing analytics, yet few companies gain significant benefits from analytics. Marketers struggle to integrate data from disparate sources, properly define the problem and design a solution for their organization, according … | Continue reading
A well-managed online community can be a business advantage. That’s not just something I dreamed up, it’s the conclusion of a study entitled, “What Creates Advantage in the ‘Social Era’?” In this 2015 study, authors Tim Kastelle, Nilofer Merchant, and Martie Verreynne set out to … | Continue reading
Let’s look at ways to pinpoint the influencers you need to reach and how to get them on board once you have their attention.The post How to Find Influencers and Win Them Over appeared first on dcustom.com. | Continue reading
Last week, one of our clients told me he had a confession to make. His business was planning a radio advertising campaign, and he was worried that it didn't fit in with other marketing campaigns that we were focusing on . Why the concern? Our client knew that we focus primarily o … | Continue reading
The 2016 Olympics are just around the corner, and that means billions of people around the world will be watching it. To stand out from the competition, it’s vital to take advantage of digital media. In the As of April 2016, sports content on YouTube was... | Continue reading
Computational linguists and computer scientists, among them University of Texas professor Jason Baldridge, have been working for over fifty years toward algorithmic understanding of human language. They’re not there yet. They are, however, doing a pretty good job with important t … | Continue reading
Earlier this year, we shared the secrets for making your LinkedIn company page shine with LinkedIn showcase pages. Showcase pages are an absolute essential for every business that sells more than one product or service, or has more than one target persona. With showcase pages, yo … | Continue reading
Are you as big of fan as summer as I am? I adore summer. I love summer. I heart summer. From the beach to the wearing flip - flops, I wait all year for this season! | Continue reading
C-suite executives, entrepreneurs, consultants, and corporate communications professionals often tout the term “thought leadership.” Thought leadership involves publishing articles, giving speeches or making broadcast appearances that establish the individual as a leader in his o … | Continue reading
Losing visitors is a waste of ad spend, page design, and copy writing, among other things. Here are three easy steps to help get website owners begin converting visitors into customers on site, rather than losing visitors. Check out many more related tools at BigEngage.com | Continue reading
This week on #ContentChat we had the pleasure of hosting Anne Janzer, (@AnneJanzer), author of "The Writer's Process: Getting Your Brain in Gear," who shared her secrets for creating a more effective writing process. If you have ever struggled with... | Continue reading
Do you know why people love certain brands? Apple. Wal-Mart. Hilton. BMW. Adidas. Because they are consistent. You know you’re going to get the same thing. It might be innovation, price, prestige, convenience, value … but you’re going to get it consistently. With your digital mar … | Continue reading
Social media promotion is crucial for any event or idea. And with so many people involved, emails threads, and social messages all over the calendar, keeping track of everything is […]The post Let’s Get Social With The Latest Features In CoSchedule [Demo] appeared first on CoSche … | Continue reading
What do people actually want to see when they first open up your website? What features of that important homepage design will turn casual visitors into valuable leads and convince prospects that they need to buy? You've only got a few seconds to convince them – what tools should … | Continue reading
Marketers struggle to access data and understand customers, new research reveals. Despite efforts to make data more accessible to marketing teams, 46 percent of marketers are dissatisfied with the amount of data available to them, and more than half (57 percent) are not satisfied … | Continue reading
Twitter has released its newest app, Twitter Dashboard, in an effort to help small businesses connect with their audience and manage their social presence. The app joins Twitter’s two stand-alone apps, Tweetdeck for power users, and Engage for influencers. What separates Dashboar … | Continue reading
While the citizens of Great Britain were contemplating a departure from the European Union, more than 300 social media devotees convened in Brooklyn at the Corporate Social Media Summit to challenge, if not leave behind, the conventional wisdom of years past. Though the outcome o … | Continue reading
The coveted retweet! It's far more than just another favorite – if you get a retweet, that means someone has shared your tweet with all of their followers as well. A few Twitter retweets can easily triple the size of your viewers for that post (or more), so working for retweets c … | Continue reading
As the world continues to absorb Britain’s momentous decision to leave the European Union, PR and marketing professionals mull what “Brexit” means to their particular industries and organizations. Practically all industries are considering how the departure will impact them, and … | Continue reading
According to a recent CMO survey, overall social media marketing spend by B2B product marketers will increase from 8 percent to 18 percent within the next five years, while social media marketing spend by B2B services marketers will increase from 12 percent to 25 percent. Interes … | Continue reading
Why do people share other users’ content on Facebook? The answer to that question is the Holy Grail for Facebook marketers. That’s probably why Fractl surveyed 2,000 consumers to find out why people share third-party content. The results may be useful for social media marketers o … | Continue reading
Creating a new logo is a large step for any business, and it understandably leads to some tense marketing moments as companies try to find the perfect visual stamp for their brand. We've got a collection of tips on how to avoid conflict and make your logo redesign project a real … | Continue reading
Employee advocacy is when employees promote the organization they work for by sharing company updates through their personal social media accounts. The benefits to the employer might be obvious, but employees enjoy a host of benefits, too. MarketingCharts.com’s Benefits Advocates … | Continue reading
I’m sure you want to know what your audience thinks exactly about your posts and your social ads on Facebook. Why don’t they like or share them? What makes them click? We can’t see (yet) what’s inside of our audience’s head, but fortunately we have some psychological studies help … | Continue reading
Too many copywriters think that they are “writers”. They work on their grammar. They work on their spelling. They work on the proper sentence structure. But what they completely forget about is, learning to sell — perhaps, the most important part of copywriting. I mean, if you as … | Continue reading
Mobile internet access has changed customer behavior and marketing strategies. Marketers are placing a priority on mobile, investing more in new technologies and strategies. But, while progressive marketers adapt to mobile behavior, their measurement practices lag. Many suffer fr … | Continue reading
And the 2015 Word of the Year goes to: . That’s right, an emoji is the word of 2015. We now live in a world where we prefer using less to say more. Social media platforms such as Twitter have induced this quick, to-the-point mentality. With such a restricted number of words, it i … | Continue reading
Oof – no one likes a high bounce rate, one of those statistics that indicates your website is having serious, foundational problems. We're already talked about several proven ways to keep people from bouncing away from your site, but it's time to discuss a particularly important … | Continue reading
Americans' panic over sharks dates to July 1916, when man-eaters killed four bathers at the Jersey Shore."The New Jersey shark attacks sent a message to Americans," says Matt McCall in National Geographic. "They said the ocean is still wild.The shark attacks took a bite out of ho … | Continue reading
Alongside content analytics, DAM, and content management, marketing automation is a major category of content technology. While there is a wide variety of software out there, the platforms you choose can seamlessly manage and automate recurring tasks from your daily, weekly, or m … | Continue reading
Sooner or later, a reporter will make a mistake when writing about your organization. Mistakes may have become more frequent as newsroom staff reductions increase journalists’ workloads and digital publishing puts even more pressure on writers to be the first to publish online. M … | Continue reading
Many people who share posts on social media don’t read what they share. According to a new study by Columbia University and the French National Institute, 59% of links shared on social media were never clicked on and opened. The analysis of 2.8 million shares, 75 billion potentia … | Continue reading
Ahh...summertime! | Continue reading
The Incite Group’s Corporate Social Media Summit (#CSMNY) proved to be a fascinating experience for those who were able to make it. The two-day conference became a social media crash course of sorts, with marketing leaders across a range of companies sharing their views on social … | Continue reading
We get a lot of questions about the term "content amplification" and if it's worth the digital ink used to type it. Because content amplification is a very important part of online marketing but not always understood, we thought it was time for a helpful FAQ on the subject. Here' … | Continue reading
We’ve been reporting Live from the massive Incite Corporate Social Media Summit in New York this week and things have really been heating up. With massive names as Microsoft and Wells Fargo attending, we decided to live-stream key moments on Periscope and Facebook Live. To help w … | Continue reading
You probably already know indirectly about online personalization through the "Amazon Effect," because Amazon.com has been so proactive in the online personalization world. When you buy something on Amazon, the retailer is very quick to associate that purchase with your account, … | Continue reading
Influencer marketing has become a popular, mainstream strategy to produce brand awareness, leads and sales. In fact, it may be too popular. As more brands aggressively pursue influencers, the strategy has become less genuine. Costs for branded posts have skyrocketed. Unscrupulous … | Continue reading
Ever since marketers discovered that SEO alone wasn’t enough to meaningfully engage consumers, they’ve been working round the clock to make their content better. It’s no longer just about ranking on search engines. Today’s marketers are more worried about the usefulness of their … | Continue reading
The time has come to focus on expanding the use of measurement in content marketing and in improving methods and metrics, a new study from Curata asserts. In its 2016 Content Marketing Staff and Tactics Study, Curata surveyed over 1,000 marketers and identified 29 percent who imp … | Continue reading
There are literally pages of data on how much visual images can increase engagement and response: If you have a piece of content, it's almost always a good idea to include a visual. Choosing that visual, however, isn't always easy – so let's break the process down into 10 tips fo … | Continue reading