Marketers face challenges when it comes to using marketing technology, but at least they are aware that the challenges are there. Recent survey data found that nearly half said they needed to do a better job integrating marketing technology to improve their omnichannel marketing … | Continue reading
For Swedbank’s call center agents, customer service conversations took up valuable selling time. Instead of offering services to customers and prospects, representatives were busy handling basic service requests that customers could easily resolve on their own if given the … | Continue reading
Mobile phone messaging apps will be used by more than 149 million consumers in Western Europe in 2016, according to eMarketer’s worldwide mobile phone messaging app forecast. | Continue reading
Social media is a key online marketing tool for small businesses. More than half of small business owners in the US say social media is their primary digital marketing tactic. | Continue reading
Nearly 50% of cross-border digital buyers worldwide ages 18 and up say they have purchased clothing and apparel, footwear and accessories from cross-border ecommerce sites in the past year. | Continue reading
China and India alone make up more than one-third of the world’s mobile messaging app users, according to eMarketer’s new estimates. | Continue reading
A survey of advertising and marketing executives indicates that, of a variety of emerging technologies, the internet of things (IoT) is seen as the most important. | Continue reading
Nearly 100% of respondents said they had bought from Amazon in the past year, much higher than any other retail site or service from which they said they made purchases. | Continue reading
Developers hoping to capitalize on India's mobile gaming boom face an array of challenges. Due to strong competition, getting games featured in app stores can make or break a title's success, and with many consumers already having multiple games on their devices, driving … | Continue reading
Across all types of UK travel accommodation sites, more women visited than their male counterparts, and older users were more likely to stop by the sites than younger ones. | Continue reading
Many kids become internet users before they learn how to walk. But having a smartphone is a different matter. | Continue reading
More and more consumers are using ad blocking software, but a recent report finds that smartphone ad blocking is rare. | Continue reading
Performance marketing uses clearly defined and measurable business objectives as the basis of payment or optimization. This includes cost-per-action (CPA) models, such as affiliate marketing, and programmatic ads that optimize based on real-time performance metrics. | Continue reading
Viewers in the UK are spending their time across multiple devices, consuming news and other content in ways that leave marketers struggling to define attribution, according to Tim Webster, co-founder and chief strategy officer at The Exchange Lab, a UK-based programmatic media co … | Continue reading
For the third straight quarter, a measure of ad blocking in Germany showed a modest decline, an unusual trend amidst worldwide increases in ad avoidance. | Continue reading
Of all the myriad ways consumers can connect with companies, web chat and messaging apps are hardly used at all in Japan, according to a recently published survey. But consumers expect that to change—a lot. | Continue reading
What’s drawing internet users to subscription video-on-demand services like Netflix and Amazon Prime? Pretty much everything the services offer, it turns out—selection, convenience, lack of ads, searchability, flexibility of screens and even the original programming. | Continue reading
UK consumers have taken to Black Friday with gusto. The heavy discounts offered are so attractive to Christmas shoppers that 2016 promises to be another bumper year for retailers getting on board the Black Friday bandwagon. | Continue reading
Sharing economy revenues are soaring in China, as users adopt shared transportation, lodging and other services. But for all the growth, shared economy services remain a relatively small niche. | Continue reading
Nearly half of B2B marketers say they plan to invest a quarter or less of their ad spending budgets on programmatic ad buying. The spending plans point up a variety of concerns that B2Bs have when it comes to programmatic. | Continue reading
Multichannel drugstores haven’t seen as much ecommerce traction as other sectors. Specialty retailers focusing on beauty products have been more successful, helping overcome many of the barriers digital shoppers once had to buying cosmetics without being able to try them fi … | Continue reading
eMarketer’s Marcus Johnson and Ezra Palmer play a game of “Thankful or Not Thankful?” What emerging technologies, new devices and blooming internet memes are we grateful for this Thanksgiving? | Continue reading
For marketing executives, data is more important than ever for making informed decisions. But decision-making is often held back by concerns about data quality, which many say is leading to lost sales opportunities and company inefficiency. In response, many believe that working … | Continue reading
Affluent millennial internet users are strongly attached to brands—much more so than those with less income. More than half of those in a worldwide survey said they were defined by the brands they purchase. | Continue reading
A live-streaming ad experiment with Vice Media pushed fast-food chain Carl's Jr. into unknown territory. “This was the first time that we handed over the keys on the technology side,” said Brandon LaChance, director of advertising for CKE restaurants. LaChance spo … | Continue reading
Families in Spain may not be gathering for turkey dinners this week, but they can expect plenty of Black Friday and Cyber Monday sales specials, even though Thanksgiving isn’t a holiday in Spain. | Continue reading
Even as Indonesia’s base of mobile users continues to grow rapidly, marketers are still struggling to find effective methods to reach them. Research suggests many of the country’s mobile users either don’t click on ads or only do so accidentally. Nevertheless, s … | Continue reading
While the shift from feature phones to smartphones is occurring in most markets worldwide, the rate at which it is happening differs from region to region. Overall, eMarketer estimates that roughly half (49.7%) of mobile phone users across the globe will use a smartphone at least … | Continue reading
Like many forward-thinking retailers, pharmacy chain Walgreens adjusts its digital experience so that it’s not only ideal for ecommerce, it also functions as an in-store shopping companion for its customers. eMarketer spoke with Cherise Ordlock, divisional vice president of … | Continue reading
When considering teaming up with a brand, social influencers say they consider a variety of factors, but mainly they just want to be sure the brand’s values line up with their own. | Continue reading
Using a mobile phone to pay for a purchase at the physical point of sale is by no means common in the US. But as more people upgrade to smartphones with built-in mobile wallets and as merchants’ acceptance of mobile payment technology grows, the number and total value of su … | Continue reading
Lots of shoppers will excuse themselves after Thanksgiving dinner to race off to big sales, but many consumers will already have begun their Black Friday shopping, without even leaving the table. | Continue reading
In India, adults spend more than twice as much time with traditional media as they do with digital. The reason? Digital just isn't reaching a large majority of people in the country. | Continue reading
Next year will mark a major milestone for media consumption in France. According to eMarketer’s latest forecast of time spent with media, the average adult will spend more time with digital media per day than TV, a first for that country. And device usage will pass a signif … | Continue reading
Research shows that nearly eight in 10 adult internet users in Denmark have heard of Black Friday, but fewer than one in five intend to take advantage of the deals offered on that day. For Cyber Monday, the number of planned purchasers is even lower, at just 6% of internet users. | Continue reading
This holiday season, consumers will look to an array of places to do their shopping, and online will be a big destination for most. Two-thirds of affluent internet users in the US plan to visit one-stop shops like Amazon or eBay for their shopping needs, September 2016 research r … | Continue reading
Millennial internet users (ages 16 to 34) in India who are relatively well-off are more likely to prefer brands to provide them with content than their worldwide contemporaries. They also prefer brands to tell them marketing stories at a higher rate than their global peers. | Continue reading
Millennials frequently use their mobile devices to pay for things, but concerns about identity fraud or security may be stopping more from transacting this way. August 2016 research found that though many millennial smartphone users in North America and the UK do transact via mob … | Continue reading
Business-to-business (B2B) firms that sell online are getting more sophisticated about their efforts, according to August research. They’re more than twice as likely to offer click-to-chat features as a year ago, and also significantly more likely to have a responsive websi … | Continue reading
With the endless possibilities that the digital landscape gives marketers by way of agility and innovation, it’s no wonder that perhaps more traditional companies are looking to safeguard themselves more and more. According to March 2016 research, almost all CMOs worldwide … | Continue reading
Social media plays a major role in how US Hispanics engage online with friends and family, powered by their heavy smartphone usage. Silvana Massolo, director of digital and social media at Inspire Agency, a full-service advertising and communications agency focused on multicultur … | Continue reading
About two in five female smartphone users in Japan ages 10 to 19 spend 3 hours or less on their smartphone each day, according to an October 2016 survey. For the majority, though, a bigger chunk of their waking hours are spent with their phone. | Continue reading
Snapchat is often painted as an app beloved by millennials, and it’s true that those ages 18 to 34 make up—just barely—the majority of users, at 51%. A slightly larger share are women. | Continue reading
Most US internet users order food via a smartphone or tablet and pick it up on-the-go, according to an August 2016 survey from restaurant management software company Toast. Among those who do, it’s typically a monthly occurrence. | Continue reading
There are quite a few reasons why US mothers might love a brand—and why they stay loyal to one—August 2016 research uncovered. For most, it’s all about quality and consistency. | Continue reading
Over two-thirds of all internet of things (IoT) device users in China are ages 35 and younger, according to June 2016 data. More IoT devices are in use in the country each quarter, but growth is already beginning to slow. | Continue reading
Mobile access to bank accounts is up sharply, too. Nearly 30% of France’s web users check an account at least monthly with a mobile device; most prefer using their bank’'s mobile app rather than a mobile website, though. | Continue reading
Connected TV and over-the-top (OTT) video viewing are growing on the strength of streaming technologies and premium content aimed at living room screens. The advertising market will follow as connected TV amasses more scale. | Continue reading