Speaking at Event 360, GPJ's Nick Riggall showcased a virtual reality (VR) experience that was created for telecoms company AT&T, at Mobile World Congress this year. | Continue reading
Tim Sutter of Cvent outlined the latest event technologies for meeting a growing demand for personalised event experiences. | Continue reading
Bestival, the international music festival brand, claims to have made the world's biggest bouncy castle. | Continue reading
Marketing agency Sense has unveiled a new approach to working with brand ambassadors. | Continue reading
Agency Avantgarde has recruited James Barnes as its new planner and business development director. | Continue reading
The annual Event 360 forum kicks off this morning (25 May) at The O2's Building Six. | Continue reading
Kabuto Noodles is to encourage Londoners to get their creative juices flowing and contribute to a giant colouring in billboard later this month. | Continue reading
This summer The Economist will be encouraging consumers to try free and nutritious smoothies made from fruit and vegetables which had been destined for the rubbish bin. | Continue reading
Stolichnaya vodka is taking part in a number of activations inspired by Absolutely Fabulous: The Movie, as part of its partnership with Fox Searchlight Pictures for the launch of the film. | Continue reading
Swedish fruit cider brand Kopparberg is launching a fruit lager summer campaign with activations featuring street art and live music, as well as reviving its Urban Forest festival. | Continue reading
TRO is to activate BMW's sponsorship of the PGA Championship 2016, with a 'Championship Village' at Wentworth Club in Surrey. | Continue reading
A number of brands, including Deliveroo and Jägermeister will be activating at Bournemouth's Beach Feast event this summer. | Continue reading
GES, a full service supplier for live events and exhibitions, has appointed Jas Kaur as marketing manager for exhibitor services. | Continue reading
The Birra Moretti Gran Tour food and drink festival is to run at London's Truman Brewery between 19 to 24 July this summer. | Continue reading
Serge Grimaux, head pilot and CEO of innovative Radio Frequency Identification (RFID) provider Intellitix, talks to Event about racing aspirations, memorable moments with the Rolling Stones and space travel. | Continue reading
House of Peroni, the concept from the Italian beer brand, has opened at London venue Proud East. | Continue reading
As the date for Event 360 approaches Event can confirm the line-up of brands and agencies hosting experiential huddles on the day (25 May). | Continue reading
Save the Children hosted an immersive event for its supporters called Forced to Flee, earlier this week (17-18 May). | Continue reading
Space has strengthened its client service team with the appointment of Anna Roberts as group account director. | Continue reading
The deadline for entries into the Event Awards has been extended until Thursday 9 June. | Continue reading
Fashion brand Replay launched The Flexibles denim collection with a creative experience in The Old Selfridge's Hotel in London on Tuesday night (17 May). | Continue reading
Drinks brand Nolet recently celebrated its 325 history with 3D projection and interactive experiences. | Continue reading
Make sure you don't miss out on your chance to be recognised at the 2016 Event Awards by submitting your entry before the deadline at close of play today (19 May). | Continue reading
Yelp is to host its first Future Food Festival at Cargo Shoreditch, in London, this Sunday (22 May). | Continue reading
Sky is hosting an event offering viewers the opportunity to talk about and relive moments from some of the entertainment providers's most popular shows. | Continue reading
Hyundai Motor UK is launching a 'fan dome' experience in King's Cross, London, which will host 45,000 guests across 45 games of Euro 2016, as part of its sponsorship of the football tournament. | Continue reading
Beam Suntory luxury cognac brand Courvoisier has celebrated its Parisian heritage and the launch of its Artisan Edition collection by recreating a virtual impression of the Eiffel Tower. | Continue reading
Unilever brand Dove is offering pampering sessions in London and Manchester this month, as part of its Dove Soft Feel Powder Room activation. | Continue reading
Celebrity Cruises is recreating its food-inspired Lawn Club at this year's Taste of London, taking visitors on a gastronomic journey. | Continue reading
Experiential agency WRG has appointed Russ Lidstone as its new chief executive, taking over from David Sharrock, who will remain as chief operating officer and chief financial officer. | Continue reading
Sam Moqbel has been hired to lead new brand experience agency Mars Events. | Continue reading
The Economist is challenging Londoners over the summer to consider whether they would drink coffee made with water derived from their own, or others' urine. | Continue reading
Not On The High Street has teamed up with its partners to offer a range of experiences to celebrate Father's Day (19 June). | Continue reading
BrandFuel, the creative design agency has been ranked in 6th place on the Sunday Times 2nd annual Heathrow SME Export Track 100 list. | Continue reading
Creative agency Space will be launching experiential activations as part of its appointment to work on the Starbucks' Ready to Drink (RTD) range. | Continue reading
TRO has recruited 20 new event operators to bring its numbers to 65, as it anticipates a busy summer. | Continue reading
A six-meter PG Tips monkey has set sale down the Thames in a bid to promote the brand's green tea. | Continue reading
Event Award winners Lick Me I'm Delicious have created three wacky snacks and are giving the readers of Event the chance to vote for which one is served at the Event 360 forum on 25 May. | Continue reading
Heidsieck Monopole, the premium champagne, is partnering with Barclaycard to offer a VIP experience during the British Summer Time Hyde Park event in July. | Continue reading
Strongbow Cloudy Apple is partnering with Radio X to transform five pubs across the UK into The Strongbow Cloudy Apple Pub. | Continue reading
L'Oréal Professionnel hosted Hair Fashion Night at Village Underground in Shoreditch on Thursday (12 May). | Continue reading
The events industry is falling short on delivering insight from key data and storytelling, says ILEA UK chapter president Kevin Jackson. | Continue reading
Schweppes will be touring the UK's leading music and lifestyle festivals this summer offering the 'Mix Your Way' experience - giving drinkers the chance to customise and tailor drinks unique to their own palate. | Continue reading
HSBC will be launching a range of activations as part of its sponsorship of Wimbledon Championships this year. | Continue reading
Labels-for-less retailer TK Maxx partnered with food guru and innovator Gizzi Erskine to launch #DuvetDining, a one-day exclusive pop-up dining experience. | Continue reading
Chelsea in Bloom, an alternative to the other famous flower show in Chelsea, will see the streets and retailers' shops in the London borough transformed with spectacular floral installations. | Continue reading
Belgian beer brand Heverlee will be the headline sponsor at this year's Electric Frog & Pressure Riverside Festival, which will see the brand hosting a number of activations. | Continue reading
John Lewis and Airbnb have pooled their expertise to launch 'The Perfect Host' masterclasses, which aim to equip Britons with a range of tools and tips for welcoming guests into their homes. | Continue reading