Internet users are more likely to name credit cards as the safest payment method for their purchases, whether in-store or offline, than any other method. But the two channels had very different runners-up. Nearly a third of shoppers say cash is safest in brick-and-mortar stores, … | Continue reading
TV is still the medium of choice for adults in Japan. Unlike in some countries, TV still gets more attention from the average adult in Japan than digital media, according to eMarketer’s latest forecast of time spent with media. And most internet time is still spent on deskt … | Continue reading
Customer analytics have become a critical area of interest for many marketing organizations. But figuring out the right processes to collect analytics is proving challenging. Many marketing executives lack trust in their analytics-gathering process, and there's little industr … | Continue reading
From Facebook’s Oculus Rift to Snapchat Lenses, the immersive media space has certainly become a headline grabber. But the big question is: How profitable could virtual and augmented reality (VR and AR) activities be in the near future? According to July 2016 research, fewe … | Continue reading
Mobile devices have become a companion to many people when they watch TV, whether it’s browsing related content or discussing it socially. And more TV and video viewers are participating in these types of second-screen digital activities currently than did so two years ago. | Continue reading
Next year will mark a major milestone for media consumption in Germany as average time spent with digital media per day surpasses TV viewing time for the first time, according to eMarketer’s first estimates of time spent with media in the country. Meanwhile, this year, adul … | Continue reading
Through artificial intelligence (AI), hotel chain The Leading Hotels of the World (LHW) is bringing discovery back to the travel research process, enabling consumers to contemplate travel and hotel ideas based on desired experiences, not just by location or price. AI helps make t … | Continue reading
The DAC Group, a 44-year-old geolocation marketing firm, spoke with eMarketer about how geolocation and click-and-collect services have become hot ticket items for UK brands during the 2016 Christmas shopping season. | Continue reading
Companies around the world are working to modify their businesses to succeed in the digital world. But doing so is tricky, starting with whom to appoint to spearhead the effort. | Continue reading
Advertising is an inherent part of free-to-play mobile games. When it comes to setting how frequently these ads show up during a game, mobile game professionals most worry about how it will affect a players’ overall enjoyment of the game. | Continue reading
Traditional media ad spending in China, including magazines, newspapers and more, in Q3 2016 is down 5.5% from Q3 2015. But spending has declined less from Q3 2015 to Q3 2016 than it had between Q3 2014 and Q3 2015. Some traditional channels are still growing, too, like cinema. | Continue reading
What’s important to digital buyers in the UK when it comes to fulfillment and delivery? According to August 2015 polling, ease, convenience and cost are among the biggest concerns. But around a quarter of digital buyers of both genders would like to be able to set delivery … | Continue reading
Consumers are frequently turning to virtual assistants like Siri and Alexa to help with a variety of things. But according to September 2016 research, most internet users won’t be turning to them for assistance to stay organized during the upcoming holiday season. | Continue reading
Almost half of business-to-business (B2B) IT consultants use their customer relationship management (CRM) platforms daily, according to September 2016 research. And these same respondents feel they just can’t live without them. | Continue reading
Advertisers hoping to target affluent consumers in Asia-Pacific would be wise to take a look at digital video. According to a study of media habits among the region's top 20% of earners, watching digital video clips was their second most popular activity. | Continue reading
US brand marketers gauge how well, or otherwise, their digital video ads perform in a variety of different ways. Today, most measure digital video ad performance by looking at site traffic, June 2016 research indicates, but in the next year or two, more respondents want to be abl … | Continue reading
Germany is home to 58 million internet users, according to May research. Over 65% of the 14-and-older population goes online every day, spending more than 2 hours on the web, on average. And for the first time, mobile phones are users’ leading access devices. | Continue reading
Marks & Spencer, a stalwart of UK retailing, recently announced that it is to scale back its physical store footprint amid challenging economic conditions. That said, the retailer will remain a common destination for many UK shoppers this Christmas, but overall Christmas purchasi … | Continue reading
Interactive videos, an advertiser’s version of a “Choose Your Own Adventure” story, can deliver valuable data on consumer preferences and serve as engaging digital focus groups. Jill Orsini, advertising director of Cotton Incorporated, spoke with eMarketer&rsquo … | Continue reading
Over one-third of internet users in Japan would like to experience virtual reality (VR) technology outside the home. While nearly two-thirds said they want to experience VR technology at home, it’s questionable how feasible that is in terms of cost and physical space. | Continue reading
The rise of digital has also meant, for most marketers, the rise of data. And according to research from August 2016, data is changing the way brands deal with agencies. Just about all client-side marketers rely on data at least sometimes to manage these relationships. | Continue reading
Fortunately for marketers, more and more CFOs have bought in to the importance of investing in analytics. But what areas do they sense are most crucial to back? According to August research, more than half of CFOs in the US plan to devote dollars in the next few years to data ana … | Continue reading
Nearly one in five internet users around the world block ads, according to September 2016 research. That doesn’t necessarily mean they are averse to brand messaging, however. | Continue reading
The popularity of in-store pickup of digital orders in the UK is well known. However, an equally if not more valuable concept to consumers is “reserve and collect,” whereby consumers only pay for the digitally ordered product when they get to the store. It’s an … | Continue reading
Mobile banking is not the most popular mobile activity in Malaysia, and according to March research, that’s likely because people still mistrust the channel. About three-quarters of mobile phone users are worried about mobile banking security. | Continue reading
Internet users around the world rely on their mobile devices more all the time, and mobile shopping is becoming more popular. But most internet users in the US and Europe aren’t particularly excited about making more transactions on their phones. | Continue reading
A majority of US social media users who comment, post, share or vote in response to content they view on TV do so on Facebook, August 2016 research revealed. It was more than three times as common as posting about TV viewing on Twitter. | Continue reading
Artificial intelligence (AI), in its most widely understood definition, involves the ability of machines to emulate human thinking, reasoning and decision-making. Though AI continues to develop and become more sophisticated, internet users worldwide are seeing benefits of the tec … | Continue reading
Artificial intelligence isn’t just for science fiction films anymore—it’s a real tool for marketers and advertisers across industries. From natural language processing to social data parsing, cognitive solutions can solve some challenges that brands could not pr … | Continue reading
Luxury retailer Neiman Marcus installed digital mirrors at some of its locations that allow customers to compare looks side by side, and tells eMarketer the valuable lessons it learned about in-store technology. | Continue reading
Many marketing organizations have a love and hate relationship with digital startups. Many rely on technology created by startups to power marketing functions like social media and content development. At the same, many business leaders also worry about the long-term threat posed … | Continue reading
In 2016, for the first time, adults in the UK will spend more time with their mobile devices than with desktop and laptop computers, eMarketer projects. This year, mobile time—which includes nonvoice time with tablets and mobile phones—will account for more than a qua … | Continue reading
According to October 2016 research, just about all internet users in China plan to participate in the November 11 shopping festival known as Singles’ Day. The most common way they will do so is via mobile, especially mobile apps. | Continue reading
Sharing social media content is common in China. But a willingness to share doesn’t necessarily translate to enthusiasm for branded content. China’s social media users rarely share such content, according to recent study. | Continue reading
Internet users in France are doing less in physical branches, and visiting them less often. A study found more than three-quarters of internet users in France with bank accounts access those accounts via their bank’s website, and more than one-quarter do so via mobile app. | Continue reading
Most US millennial mothers prefer to research products digitally, whether they end up purchasing the product online or in-store, September 2016 research reveals. | Continue reading
More than two-thirds of business-to-business (B2B) marketers worldwide devote dollars to social media advertising, according to September research. And among those who do, platforms like Facebook and LinkedIn appear to deliver the best ROI. | Continue reading
In September 2015, Instagram opened up to ads. This year, the company is on track to bring in more than $1.85 billion in ad revenues worldwide. Being owned by Facebook makes it easy for advertisers to extend their buys, but ad performance on Instagram is mixed—and Snapchat … | Continue reading
Many UK internet users want facial recognition in place of passwords, as well as for conducting bank transfers. The vast majority of younger UK users also trust financial institutions to be protective of their personal and private data. | Continue reading
Despite double-digit growth this year and next, Americans’ use of mobile wallets like Apple Pay, Android Pay and Samsung Pay, as well as branded apps that include mobile wallets like the Starbucks app, Walmart Pay and CVS Pay, will not reach mass adoption in the foreseeable … | Continue reading
B2B marketers are embracing the use of “buyer personas” to inform a variety of content marketing efforts. But how do organizations go about building a buyer persona, and who is responsible for leading the process? | Continue reading
Discount and variety stores include the quintessential big boxes, the even bigger warehouse clubs and the much smaller dollar stores that sell everything from appliances to party favors. Even though the merchandise and business models vary, digital sales are rarely a priority, re … | Continue reading
Q2 2016 data on smartphone shipments in China revealed that, alongside Oppo and Vivo, Huawei had risen to be one of the most popular smartphone brands in the country. But Xiaomi’s share continues to dwindle, along with Apple’s. | Continue reading
Singles Day is approaching again. Alibaba alone is expected to rake in $20 billion on November 11, the biggest ecommerce sales day of the year. Sales at Alibaba have grown significantly every year since 2011, when it brought in less than $1 billion, and Singles Day now massively … | Continue reading
Smartphone penetration in Germany is approaching 80%, a recent study found. Yet tablet ownership has dropped, and the total number of mobile devices in the country barely rose between 2015 and 2016. | Continue reading
A growing number of marketers in North America are using content marketing as part of their broader marketing efforts. And they are not just relying on the practice in greater numbers—they’re also making organizational changes to make the discipline an ongoing busines … | Continue reading
Over 70% of US internet users said their purchase decisions were influenced by coupons and discounts. That was twice as many as said the same of ads, and also far more popular than the traditionally powerful word-of-mouth. | Continue reading
Ben & Jerry’s was the second brand to advertise on Instagram, and it has seen the evolution of the paid side of the platform. Kate Paine, digital marketing manager at the ice cream–maker, spoke with eMarketer about what makes Instagram effective and how it stacks up a … | Continue reading