The deadline to submit your entries to the 2016 Event Awards is just one week away (19 May), so make sure you don't miss out on your chance to be recognised. | Continue reading
PlayStation Schools' Cup Festival will welcome hundreds of young footballers to Reading FC's Madejski Stadium next week, all competing for the chance to be crowned national champions in front of a stadium full of fans. | Continue reading
Smyths Toys is hosting a pop-up Lego Imagination Factory roadshow at selected stores across the UK, giving visitors the chance to build their own creations out of Lego bricks. | Continue reading
Scotch whisky brand R&B Distillers has partnered with London dessert bar Basement Sate for a whisky and dessert tasting event on 18 May. | Continue reading
Outdoor adventure company The North Face is hosting its inaugural Mountain Festival, set in Lauterbrunnen, at the base of the Eiger, one of Switzerland's most iconic peaks. | Continue reading
Italian beer brand Peroni is bringing its House of Peroni residency to Dublin for the first time later this month, offering guests a series of immersive Italian food, drink, fashion and cinema experiences. | Continue reading
Last month Nestlé Cereals delighted cereal lovers at two UK shopping centres with its Aisle of Wonder pick and mix breakfast experience. | Continue reading
Vodka brand Ketel One is inviting guests to gather around the dining table for a series of exclusive family inspired supper clubs, to mark the family-owned brand's 325 years in business. | Continue reading
Aldi is to open a pop-up wine store at Boxpark Shoreditch as part of its sponsorship of London Wine Week (23-29 May). | Continue reading
Sky is hosting a week-long Sky Kids Cafe experience, offering visitors the chance to immerse themselves in the worlds of some of the broadcaster's most popular children's television shows. | Continue reading
Clerkenwell brasserie and bar Bourne & Hollingsworth Buildings is hosting a summer series exploring the world of various spirits, including tastings, with industry experts covering artisan cyder to Italian Grappa to whisky. | Continue reading
Hendrick's Gin used a fleet of vintage motorbikes disguised as giant cucumbers to raise awareness among the on-trade community on how to serve the perfect gin and tonic. | Continue reading
Commuters at Waterloo Sation this morning (10 May) were given a nostalgic games arcade treat from food delivery service Deliveroo. | Continue reading
Whisky-based liqueur Fireball is supporting a tour featuring punk, ska, reggae and roots music, alongside a programme of experiential activity. | Continue reading
L'Oréal Professionnel is to host a Hair Fashion Night at Village Underground in Shoreditch on Thursday (12 May). | Continue reading
The amount of investment made in the event industry and the level of events attracted to the UK are likely to decrease, according to a Business Visits & Events Partnership (BVEP) survey. | Continue reading
Jeep UK will partner with the Wings For Life World Run on 8 May, in Cambridge. | Continue reading
Event 360 will host a number of big brand speakers from the likes of Vodafone, Fentimans and the NFL later this month. | Continue reading
Shoreditch venue Zigfrid Von Underbelly is a two-floor venue space in Hoxton Square. | Continue reading
Krispy Kreme opens its 'Hole in the Wall' pop-up today (9 May) showcasing its limited edition doughnut, the Nutty Chocolatta, filled with Nutella. | Continue reading
The first ever bar to be staffed by dogs was opened by premium beer Kronenbourg 1664 on Friday (6 May). | Continue reading
Account executive Bethan Salmen explains her route to agency Because and her aims for the future. | Continue reading
Grace Caffyn recently joined the some of the team from the International Live Events Association, (ILEA) -formerly known as ISES - as it tours universities in the UK, helping students who want to enter the industry. | Continue reading
The Event Awards team hit the road yesterday (5 May) on a quest to deliver ice cream to just some of the experiential agencies in the capital. | Continue reading
Brand partnerships will be the focus of a new campaign to drive footfall to Dreamland Margate. | Continue reading
The Brewery Mash Tour, Negroni pop-up bar and Krispy Kreme 'hole in the wall' will be available to check out next week. | Continue reading
Boots hosted a Petal Party on Wednesday evening (4 May) to raise awareness of night time hay fever. | Continue reading
With Event 360 just around the corner, we're delighted to unveil our supplier partners for the event, on 25 May, and what they'll be providing. | Continue reading
Aperol Spritz is to unveil a new pop-up in the City of London this summer, the Aperol Spritz Terrazza. | Continue reading
Carlsberg has unleashed a team of 'superchuggers' in a stunt which sees kind-hearted consumers awarded with tickets to watch England at Uefa Euro 2016. | Continue reading
There are now only two weeks to go until the deadline for entries (19 May) into the 2016 Event Awards. | Continue reading
Costa Coffee has launched three Seriously Summer stores across the UK to mark the start of summer and the launch of a new summer food and drink menu. | Continue reading
Young people aged between 13 to 25 years old desire happiness over possessions, new research from Amplify has revealed. | Continue reading
Australian streaming service Stan is to open a pop-up Wolf Creek Roadhouse bar in Melbourne and Sydney, to celebrate the launch of the new six-part series of the TV thriller. | Continue reading
FreemanXP has recorded experiential billings of £9.57m in 2015 for the UK division of the agency. | Continue reading
Experiential events agency, Concerto Live, has launched a new brand and identity - Clive. | Continue reading
Vodafone partnered up with the British Library to bring consumers an interactive pop-up experience to celebrate the 400th anniversary of Shakespeare's death. | Continue reading
Cosmetic brand Molton Brown has installed a 'Magic Mirror of Exploration' at its flagship store in London's Regent Street. | Continue reading
Fendi is to launch a Flowerland pop-up shop inside London's Selfridges to celebrate the new Spring Summer 2016 collection. | Continue reading
Fuller's flagship beer London Pride has launched the next phase of its Made of London campaign, offering customers a free pint. | Continue reading
A Saved by the Bell pop-up restaurant and bar is to open in Chicago, in June, which looks set to delight fans of the 90s television series. | Continue reading
Amplify is to unveil insight into the hopes and fears of British youths this week after conducting an extensive study. | Continue reading
Fiat activated at the One For The Boys 'Masquerave Ball' at the Troxy, in London, on Saturday (30 April), as part of its sponsorship of the charity event. | Continue reading
The International Special Events Society announces much-anticipated name change for the association. | Continue reading
Alcohol delivery app Bevy has enlisted Made in Chelsea stars Jamie Laing and Alex Mytton as brand ambassadors, as it reveals plans for experiential stunts and promotions. | Continue reading
Secret Garden Party's water fight event, which was scheduled to take place on Sunday (1 May), has been postponed due to the bad weather expected this weekend. | Continue reading
Haribo recently surprised shoppers at Westfield London with a piece of 3D street art, which was made using 7,000 pieces sourced from its Tangfastics range. | Continue reading
Estrella, Tropicana and Game of Thrones activity made it into our most read story roundup of the past week. | Continue reading