Evergreen content, like evergreen trees, stays green and lively all year long – and through the years to come. There is often a push in online marketing to tap into the latest, trendiest, most talked-about subjects so that you can increase web traffic ASAP. However, there is also … | Continue reading
As a B2B marketer, you’ve probably read several articles on getting started with social media. So, today, we want to dwell on what happens after you’ve gotten off the mark. Perhaps the successful growth you’re currently witnessing can be partially attributed to your robust social … | Continue reading
The Ultimate Marketing Strategy – Part 2 In the process of creating a marketing plan for the software startup, I was employed at we settled on doing a series of monthly press releases. The majority of these press release agencies charge a good amount of money for them to handle … | Continue reading
Every year, digital technology and business observers look forward to the Internet Trends Report from Mary Meeker, a venture capital analyst at Kleiner Perkins Caufield & Byers. With 213 slides, this year’s report is bursting with data on digital trends as well as the global econ … | Continue reading
Has it been that type of week for you too? | Continue reading
Email marketing can be quite challenging for a number of reasons. Avoiding the spam folder, getting people to open your emails, getting them to read to the bottom, and getting them to click-through are all pretty tough challenges. Today, we will discuss several steps you can take … | Continue reading
The public relations industry will undergo extensive changes in response to new technologies, additional communications channels, increased demand for content and greater use of data within the next five years, PR agency and corporate leaders report. Practically all corporate and … | Continue reading
Instagram has introduced new tools designed to please marketers and encourage businesses to advertise on the network. “With so many companies using Instagram, and many people on the platform interacting with them, there was a desire from our business community to do more,” Instag … | Continue reading
Ten characters may not seem like much, but they can substantially impact click-through rates on organic search results for corporate Web pages or for PR and marketing articles. Organic search results typically show the title tag (headline) and the meta description which the autho … | Continue reading
Let's talk about two SEO practices that seem to be at odds with each other. The first is what we call newsjacking keywords: It happens when you see a popular keyword phrase appear in your industry, and grab it to use in your next article or post. This helps you tap into the energ … | Continue reading
We had the pleasure of attending The Startup Conference 2016 in Redwood City this May. A number of exciting and new startups brought their cutting edge tech and entrepreneurship to the stage. Some of the highlight companies included: Split – Smarter Shared Rides Split’s technol … | Continue reading
You probably received an email from LinkedIn recently about its massive security breach. Hackers obtained up to 117 million user names and passwords and listed them for sale on a dark website. The breach was connected to a 2012 hacking. LinkedIn admitted in 2012 that 6.5 million … | Continue reading
The fact that more people obtain their news through social media may not be surprising. What may be surprising is the fast growth of social media as news channels. Almost two-thirds of adult Americans get their news on social media — 18% do so frequently, according to a new surve … | Continue reading
Everyone makes mistakes – but you really, really don't want to make a mistake when it comes to creating and sharing your brand. If your brand guideline is inconsistent or awkward across your content, then your message will fray and soon fall apart. Sometimes what seems like littl … | Continue reading
Do you want to get more engagement on Facebook and drive more social traffic to your articles? We’re in a really challenging situation. Organic reach on Facebook decreased 50% in the past few years, now you barely reach 6% of your audience with your posts. Facebook traffic droppe … | Continue reading
The idea that content marketing is an essential component of an inbound marketing strategy isn't a new one. However, simply generating content doesn't guarantee success. You'll also need to promote your content, optimize it and analyze it. The following are seven reasons why your … | Continue reading
Public relations can provide substantial benefits to startups, even early-stage startups. PR does more than support product launches. PR can help attract venture capital and other investor support, introduce products and services, and entice top-notch talent. Even before product … | Continue reading
When we talked about native advertising previously, we discussed its difference from other types of content marketing, and the important of its 'camouflage' in some marketing circles. By looking like the articles around them, native ads can slip past mental and digital blocks on … | Continue reading
LinkedIn is one of the most popular social media channels, and it's one of the most important for salespeople. This means that you should do everything you can to create an effective LinkedIn profile. In fact, a poor profile can cause a lot of issues in terms of trying to connect … | Continue reading
Is your website working for you? Believe it or not, websites came into being in the mid-1990s. Only twenty years later – what seemed like an oddity back then is mission critical today. For the first few years, many businesses were trying to understand why in the world they’d eve … | Continue reading
Facebook is receiving little reaction to its new emoji reactions buttons. Since February, users can select from a range of emoji options that describe their feelings about a post, including love, ha-ha, yay, wow, sad and angry. As with likes, Facebook displays the number of react … | Continue reading
The day I first told you about last week is now here. It’s Friday, May 27, 2016 … which means that the price you will pay for an annual investment in Digital Commerce Academy goes up today at 5:00 p.m. Pacific Time (6:00 p.m. Mountain Time, 7:00 p.m. Central Time, 8:00 p.m. Easte … | Continue reading
Millennials currently have a spending power of approximately $2.5 trillion – a big market indeed. However, targeting this demographic is a major challenge even to the most experienced marketers. This is because most millennials use DVRs to skip through ads and a majority of them … | Continue reading
The Top 25 Chrome Extensions For Entrepreneurs ———– For this quick little post, I wanted to provide my visitors with what I think the top 25 Chrome extensions are and the reasons why for each one. All the extensions listed on this list are on there for a reason and they will all … | Continue reading
Don't cut it on the job market? Now you can go back to school. Tuition free.H'University, brainchild of razor manufacturer Harry's, gives students the chance to "learn real-world skills from world-class entrepreneurs, and apply to get hired at top companies."Personifying value, … | Continue reading
We Know You Have Questions. Ask Away! The content on the EzineArticles Blog and our FAQ page is created to address the needs of our authors; it’s just that simple. We cover a range of topics such as article writing tips, My.EzineArticles.com updates, common Editorial issues, and … | Continue reading
Your LinkedIn company page should be a pipeline for lead generation, but for many companies it’s not. Why? It’s not enough to just set up a page and sporadically post updates. If you really want to open up the floodgates for lead generation, you need to be intentional in your str … | Continue reading
More companies and non-profit organizations are using social media monitoring and measurement dashboards to improve customer service, conduct market research and identify successful marketing strategies. PR departments have long used news clipping services and media measurement s … | Continue reading
Marketers appear to be making little progress in their ability to measure social media marketing, according to the 2016 Social Media Marketing Industry report. Only 41% of social media marketers say they can measure their social activities, reveals the Social Media Examiner surve … | Continue reading
I am pleased to announce the publication of my new book: Just Five Rules – Self-Coached IT Career Change. It’s available as an eBook on Amazon Kindle, the iBooks store and on Kobo. Visit justfiverules.com for details. I am also working on a paperback version to be released throug … | Continue reading
"Content marketing" and "native advertising" are two of those terms that sound similar and are sometimes used to mean the same thing, but are actually very different – and that difference means a lot for the future of online marketing. Here's why you need to keep up with native a … | Continue reading
Email marketing is currently the most effective digital marketing strategy, beating the likes of SEO, PPC, and even social media hands down. With a return on investment of 4,300% and accounting for nearly 25% of total sales for most small-to-medium scale businesses, there is no d … | Continue reading
Statistics can increase the power of your message. Data in business presentations can help persuade your managers and peers. Statistics in media pitches can gain the attention of editors. Numbers can make your content more interesting and trustworthy, whether you’re creating blog … | Continue reading
Once a social media favorite, Vine is wilting. News outlets and pundits – all with their own puns — say leading influencers are swinging away from Vine to Facebook, Instagram or YouTube. When the platform launched in 2013, its shareable, four-second looping videos quickly ripened … | Continue reading
Content marketing is a major factor propelling the growth of digital marketing and PR agencies – and many of their clients. Over 64 percent of agencies report that they are either stable or growing, according to a new survey by content marketing company Tempesta Media. Of the 50 … | Continue reading
If there's one thing we want you to know about social media employee advocacy, it's that it can be particularly effective – we've already shared some impressive numbers with you. But it's time to dive deeper into how to create an effective advocacy program at your business. Befor … | Continue reading
“The world is in perpetual motion, and we must invent the things of tomorrow… Act with audacity. – Madame Clicquot” If you are a B2B copywriter, pay full attention. For I am going to disclose the worst mistake in B2B marketing that you commit as a copywriter. Correcting this litt … | Continue reading
As blogs become more popular, they attract more comments. Many of those comments are spam, generated by automated programs to create backlinks. PR and marketing pros responsible for managing corporate and client blogs can often easily identify spam comments, but some are difficul … | Continue reading
Yes, it's time to talk about marketing influencers again! Previously, we've focused on the marketing benefits that come from becoming an influencer, or using other influencers in your brand-building. We've haven't talked about the monetary side, which may have you wondering, "Wai … | Continue reading
While every marketer dreams of creating great content, none is usually satisfied until thousands of people stop by to read and then share the content. In other words, for content marketers, great content isn’t just the words used but how many views your content gets.If you post a … | Continue reading
On-page ranking factors are where a lot of SEO wins can be made right now. SEO can be a minefield and is much more than just link-building. A good SEO definitely needs to be clued up on on-page optimization. But knowing that on-page optimization is integral to your SEO strategy i … | Continue reading
HostGator is a powerful web-hosting provider that offers shared, reseller, virtual private server, and dedicated web hosting. It is mainly known for overwhelming ultimate hosting services which guarantees you to deliver Speed, Safety And Quality Support. If you are really seeking … | Continue reading
When technology fails us - it is easy to point fingers. | Continue reading
Quantifying PR efforts is often challenging. PR has traditionally found it difficult to find the numbers that justify their work to management, measure their contribution to the bottom line and gauge the effectiveness of their various strategies. Measuring PR efforts is now manda … | Continue reading
Most business owners believe that site traffic streams should remain fairly steady all though, month after month. So, a fall in traffic is usually something that causes a lot of panic. What did I do wrong? Did Google change their algorithms again? Oh no, the customers are going t … | Continue reading
Most business owners believe that site traffic streams should remain fairly steady all though, month after month. So, a fall in traffic is usually something that causes a lot of panic. What did I do wrong? Did Google change their algorithms again? Oh no, the customers are going t … | Continue reading
A blogger outreach case study revealed a surprising degree of commercialism among bloggers. The findings show that PR may face difficulty obtaining backlinks by contributing posts to bloggers. In his blogger outreach campaign, Alex Jones, a PR pro with Hallam Internet in Nottingh … | Continue reading