About nine in 10 smartphone and tablet users in Germany have downloaded mobile apps. But a majority stick only with free downloads. If they do pay, it tends only to be one time. | Continue reading
Pokémon Go monopolized the summer for millions of US consumers. The location-based augmented reality game is compelling (and addictive). However, it is just one of a handful of fast-growing apps that are changing consumers' attitudes toward turning location services on … | Continue reading
Multidevice usage is exploding in Asia-Pacific, and many consumers in the region now own as many as four or more devices. But this shift is creating problems for marketers, who are having trouble building accurate models for cross-screen advertising campaigns. | Continue reading
US internet users are enthusiastic about holiday shopping, and that includes Thanksgiving Day, Black Friday and Cyber Monday. Over two-thirds of US internet users plan to shop on Black Friday this year, and nearly as many plan to take part on Cyber Monday. | Continue reading
US adults spend an average of 5 hours, 14 minutes watching video each day this year, according to eMarketer, and they’re doing so across several devices. Q2 2016 research found that few US broadband households own just one or two video-capable devices. Indeed, a third of br … | Continue reading
UK consumers rely heavily on digital platforms when planning a holiday or trip, even when making the final purchase. Desktop PCs and laptops are by far the most trusted devices, with mobile playing only a minor role. | Continue reading
Many IT decision-makers, partners and suppliers have implemented web content management systems for their customers, and according to August 2016 research, there are various challenges that come with managing the customer experience via these systems, like the inability to person … | Continue reading
While regular discounting works for larger retailers with physical locations, small online-only brands need to be more creative, according to Tom Cridland, CEO of the clothing brand that bears his name. eMarketer spoke to Cridland about how brands like his leverage flash sales to … | Continue reading
A wealth of data can be powerful, as long as that data delivers actionable insights. UK-based airline easyJet implemented artificial intelligence (AI) technology to make sense of its data and streamline areas of its business, such as stocking airplanes with the right amount of fo … | Continue reading
Programmatic ad spending growth in China is far from flattening out. This year alone it will surge by more than 70%. However, the country’s programmatic ad landscape is far from perfect, with many challenges still to overcome. | Continue reading
Digital video has been among the fastest-growing ad formats for the past several years, and digital video viewing has only become more popular among consumers. It’s unsurprising, then, to see email marketers getting on board with video. According to research, they tend to r … | Continue reading
It’s that time of the year when the analysts at eMarketer reflect on recent developments and make some educated estimates about what might (and might not) occur in the year ahead. In the latest episode of “Behind The Numbers,” hosts Marcus Johnson and Bryan Yeag … | Continue reading
Females are more brand loyal than males, September 2016 research indicates. Most shoppers can be swayed by a different brand’s price or quality, but which appeals most depends on gender. | Continue reading
Acquiring new customers is a major priority for most marketers. But in order to maximize the effectiveness of dollars allocated to acquisition efforts, marketers must place an emphasis on data, audience centricity and the lifetime value of customers. | Continue reading
The vast majority of business-to-consumer (B2C) sales in Belgium still occurred offline in Q2 of this year, according to research. But the overwhelming share of goods sold via traditional channels masks the extent to which services have shifted to digital. | Continue reading
While advertisers see many advantages to programmatic buying, and are increasing programmatic budgets as a result, many are uneasy about inventory. According to August research, more than half of US ad agency professionals are worried about the quality or transparency of their in … | Continue reading
From October 1 to October 7—known in China as Golden Week—nearly 600 million people in China traveled either domestically or internationally for the holiday, up significantly from the approximately 530 million in 2015. And many of their trips were booked via mobile. | Continue reading
Holiday season retail commerce sales will grow by more than 15% this year in the UK, eMarketer predicts. That will propel ecommerce to more than 20% of all retail sales during November and December, thanks in large part to mobile. | Continue reading
Nearly two in five US internet users plan to shop on Black Friday this year, and even more respondents to September research said they plan to shop on Cyber Monday. Younger internet users are more likely to shop on both of these big holiday shopping days than older users. | Continue reading
While streaming music has certainly taken off over the last few years, radio continues to reign as the go-to music listening format and device for US consumers. According to October research, almost half of time spent listening to music happens on AM/FM radio, followed by owned m … | Continue reading
Revenue forecasts for China’s nascent virtual reality (VR) industry are continuing to climb. In fact, one of the most significant opportunities may be in the field of VR content creation. Many consumers in the country mention content as the main factor in their purchase dec … | Continue reading
Facebook, which is reporting earnings this week, continues to grow its ad revenues and user base across its properties. More of these revenues are coming from outside the US, and more are also coming from mobile placements, which will net the social network nearly $22 billion in … | Continue reading
Jeff Wellington, vice president and group publisher at Meredith Parents Network, spoke to eMarketer about what the media company is doing to connect with millennial mothers, and what makes this group of mothers unique. | Continue reading
Eight in 10 residents made a digital purchase in the previous year, and purchase frequency is up. Mobile shopping and buying are climbing sharply, too, while fewer consumers use desktop and laptop PCs for digital commerce | Continue reading
Linear TV viewing is primarily a primetime affair in China, according to January 2016 research that found most internet users watch between 6pm and 10pm locally—and very few do at any other time. That translates into a majority of internet users watching less than 3 hours o … | Continue reading
Millennials are more likely than baby boomers and Gen Xers to like the idea of drone delivery services, June 2016 research indicates. Interestingly—and at the same time not necessarily surprisingly—most boomers dislike the concept. | Continue reading
Advertisers are keen on collecting audience insight wherever possible, but as technology evolves, options exist for consumers to take them off their trail and ensure privacy. According to October research, 20% of iOS devices in the US have been opted-in to the OS’s limit ad … | Continue reading
For the most part, marketers are hopeful about the internet of things (IoT). Yet when it comes to leveraging the data, obstacles linger. According to September research, more than a third of technology professionals in North America are struggling with giving the numbers context … | Continue reading
Online reviews are a key influence on internet users in the UK shopping for apparel, accessories and shoes—more important than TV ads, catalogs and magazines, according to July research. And reviews are a highly trusted purchase influence for other products as well. | Continue reading
More professionals in France check work email via desktop and laptop computers during most of the day, but before and after office hours, smartphones take over, according to July 2016 research. These mobile professionals are always on. | Continue reading
Shoppers in Japan have a low tolerance for bad ecommerce experiences. Those who had problems like late or missed deliveries were more likely to take their future business to a competitor. | Continue reading
Social media ads are the dominant format used for both brand awareness and revenue generation among US small and medium-sized businesses (SMBs), according to research. And SMBs don’t seem to differentiate much between the two goals. | Continue reading
Digital marketers in North America and Western Europe are using different tactics to augment their data-driven marketing efforts. According to research, most use customer relationship management (CRM) data to help them better understand a customer’s profile. | Continue reading
More than half of marketers in Europe and the US are using social data in their business activities. Yet, according to October research, another 23% are not, and it’s primarily because they just don’t have the time. Expertise is also a barrier. | Continue reading
US developers at companies in the virtual reality (VR) space or working on VR products are interestingly more enthusiastic about the long-term future of augmented reality (AR) than about VR, according to August 2016 research. Budgets may be one reason why. | Continue reading
Lookalike modeling is a key component of lead generation, and for motorcycle brand Harley-Davidson, the tactic now goes hand in hand with artificial intelligence (AI). Asaf Jacobi, president of Harley-Davidson’s New York City division, spoke with eMarketer about the brand&r … | Continue reading
Ashley Wolf Berman, vice president of acquisition marketing at Birchbox, refers to prospects and customers of the company’s beauty box subscription service as “her.” Berman spoke with eMarketer about the ways Birchbox tries to reach her and bring her into their … | Continue reading
Only around a third of households in Spain subscribe to pay TV services, according to Q1 research. And paying for streaming video subscriptions is even less popular in the country. | Continue reading
Mobile commerce is becoming a more regular habit among consumers in Australia. As a result, mobile's share of ecommerce purchases in the country rose significantly between Q4 2015 and Q2 2016. | Continue reading
Digital buyers in urban areas in Asia-Pacific are much more likely to use smartphones to make digital purchases than any other device, according to April 2016 polling. In Delhi, India, for example, nearly 100% of those surveyed said they bought via smartphone, while less than 20% … | Continue reading
Marketers are investing more in loyalty programs, and one way to boost their profile is to include them in mobile wallet apps. According to June research, internet users almost universally expect to be able to exchange points across programs within their mobile wallet—and t … | Continue reading
What’s the easiest way to get a marketing email opened by recipients in France? Be a trusted brand. It also helps to offer benefits and promotions in line with consumer expectations. | Continue reading
Twitter, which has struggled to grow its user base to the size of some of its social networking rivals, is reporting earnings this week not long after news that companies including Disney would not be moving to acquire the service. Ad revenues are expected to be up by double-digi … | Continue reading
With all the different types of social platforms out there, it can be challenging for brand marketers to decide when is the optimal time and day to post. According to H1 2016 research, on Facebook and Twitter, the best-performing posts were made in the evenings, and later in the … | Continue reading
The strength of the US department store is tied closely to the health of the mall, which wavers between merely unwell to terminally ill, depending on the source and the metrics it uses. As shopping centers close around the country, traditional anchors like Sears and Macy’s … | Continue reading
Emailing remains one of the most common digital activities among UK consumers. Making efforts to personalize email messages could be a big win for marketers. | Continue reading
Apple’s earnings outlook has been lackluster this year, largely thanks to a slowdown in sales of iPhones, a major revenue driver for the tech company. As Apple reports its fiscal Q4 earnings this week, how the iPhone 7 is doing will likely be top of mind, but the company is … | Continue reading
Google, which is set to report Q3 earnings this week, now makes more ad dollars from mobile than from the desktop globally, according to eMarketer’s latest estimates of ad revenues at major publishers. But in its home market of the US, that revenue flip is still in the (ver … | Continue reading