Boots' petal party, and pop-ups from Langley's Gin and Cadbury will be available to check out next week. | Continue reading
Jeep has announced that it is sponsoring the 2016 UK Tough Mudder events, which kick off this weekend (30 April-1 May). | Continue reading
Carlsberg recently teamed up with Sky Sports' football commentator Chris Kamara to surprise London's tube travellers with tickets to England's opening Uefa Euro 2016 match against Russia. | Continue reading
House of Fraser is giving shoppers at its Bluewater store a free BAFTA makeover this weekend (30 April to 1 May), ahead of the awards show next month. | Continue reading
Momentum Worldwide hosted a Bloody Great Big Show at The Ugly Duck in Bermondsey last night (27 April), which saw a panel discuss whether tech could 'kill brand experience'. | Continue reading
Space has appointed Greg McAlinden as its new creative director, joining from creative agency ODD. | Continue reading
Tourism Ireland has teamed up with HBO to create an ongoing campaign around season six of Game of Thrones, which premiered on Monday (25 April). | Continue reading
Creative agency Engage Works has visualised the 'Twitterverse' in a giant interactive display that guests at #TwitterLive can explore. | Continue reading
BBC Worldwide has revealed additional details of its inaugural Countryfile event, which will take over Blenheim Palace in Oxfordshire from 4-7 August. | Continue reading
Hendrick's has once again teamed up with Mr Fogg's to take over the Mayfair venue's outdoor area with a botanical garden throughout the warmer months. | Continue reading
LateRooms teamed up with agency Taylor Herring to send a team of 'stags' out onto London's streets yesterday (26 April). | Continue reading
To mark World Malaria Day, beverage brand Fever-Tree is hosting a gin and tonic-themed pop-up in Finsbury Avenue Square today (27 April). | Continue reading
Renault enlisted Fred Sirieix to unveil its 25ft birdcage creation at King's Cross St Pancras yesterday (26 April). | Continue reading
John Smith's is celebrating the launch of its new Golden Ale, by opening an all gold pop-up pub in London's Mayfair tonight (27 April). | Continue reading
Characters from The Angry Birds Movie appeared in London's Regents Park this morning (26 April) ahead of the film's release. | Continue reading
HBO commissioned five Game of Thrones-inspired artworks ahead of the programme's season six premiere in the US last Sunday (24 April). | Continue reading
Cadbury is celebrating the launch of its new Dairy Milk Medley product by opening a beauty spa in London on 5 May. | Continue reading
Lenovo unveiled its Illuminated Ink pop-up, the UK's first projection tattoo parlour, in London's Soho last weekend (22-23 April). | Continue reading
Pizza Express has enlisted agency BD Network to deliver an interactive sampling campaign around its new Hawaiian pizza offering. | Continue reading
Spanish beer brand Estrella Damm is set to host a pop-up version of Barcelona's famous La Boqueria Market within London's Old Spitalfields Market. | Continue reading
The London Design Festival has launched a Kickstarter campaign to transform Trafalgar Square into a crazy golf course designed by top creatives from around the world. | Continue reading
Paris-based automotive brand, Renault is bringing a giant, interactive birdcage to London's King's Cross Square for two days from tomorrow (26 April). | Continue reading
There is now only one month to go until the Event 360 forum returns to London for a day of brand and agency panel discussions, key-note speakers, new tech demonstrations and networking opportunities. | Continue reading
Sky Atlantic has landed an orchestra within London's Waterloo and Liverpool Street stations today (25 April), to mark Game of Thrones' return to the channel. | Continue reading
Tropicana is set to take over a digital billboard at Westfield London this week (28-30 April), in a bid to educate Brits about the nutritional benefits of orange juice. | Continue reading
Madame Tussauds' London branch is launching an immersive Sherlock Holmes experience this July, in partnership with theatre group Les Enfants Terribles. | Continue reading
H&M, Lenovo and Kate Spade New York all feature in our most read story roundup of the past seven days. | Continue reading
PrettyGreen is set to host the first session in what will be an ongoing event series coined The Clearing at the Roof Gardens Kensington on 19 May. | Continue reading
Puma teamed up with agency Innovision to launch its new Tricks range at the Bargehouse in London on Wednesday (20 April). | Continue reading
Pret A Manger is transforming one of its Soho stores into a vegetarian only café throughout the month of June. | Continue reading
Lush Cosmetics is introducing the second phase of its two-part Gorilla Perfumes installation within the Gorilla Gallery. | Continue reading
Unilever brand, Magnum hosted a party in London last night (20 April), to celebrate the launch of its new Magnum Double range. | Continue reading
Heathrow airport has joined forces with beverage brands such as Glenmorangie and Haig Club, as well as designer Giles Deacon for its annual Whisky Experience event. | Continue reading
In celebration of England's patron saint, we take a look at some quintessentially English venues with event space to hire. | Continue reading
Fashion label Kate Spade New York is celebrating the launch of its new London Regent Street store by erecting an edible art installation within the space. | Continue reading
Agency Frukt has unveiled its music festival focused Field Work report today (20 April), which this year hones in on the 'three ages of festival activations'. | Continue reading
Plus size clothing brand Scarlett & Jo is to attempt a world record photoshoot this Saturday (23 April). | Continue reading
Charity Save the Children is to host an immersive event for its most valued supporters next month, called Forced to Flee. | Continue reading
Iris announced today (19 April) it has acquired a majority stake in Founded, the creative agency which launched in 2012. | Continue reading
G-Shock has selected grime artist Ghetts to deliver two live music gigs at the watch brand's east London store on 30 April. | Continue reading
Lenovo is opening the doors to the UK's first projection tattoo parlour in London on Friday (22 April), in a move designed to showcase the capabilities of its Yoga Tab 3 Pro product. | Continue reading
H&M unveiled a giant 3D projection across the face of its Oxford Circus store last Friday (15 April), as part of its involvement with World Recycle Week (18-24 April). | Continue reading
Jim Beam has opted to launch its new Double Oak product via an immersive unveiling in London tomorrow (19 April). | Continue reading
Agency Kru Live has inked an exclusive deal to staff GiveSmart's fundraising events over the next three years. | Continue reading
Online urban guide Yelp is taking over Brixton this week (18-23 April) for six days of events celebrating local businesses in the area. | Continue reading
Jack Daniel's enlisted UK grime and hip hop artists as well as musicians from Nashville for a Jack Rocks gig at Nambucca in London last Thursday (14 April). | Continue reading
Online retailer Not On The High Street is hosting a one-off shopping event in the capital next month, to celebrate its 10th birthday. | Continue reading
Peugeot has appointed agency Crown to deliver an upcoming internal event for the brand, following a competitive pitch. | Continue reading