Planners, I pity you. You haven't cracked Gen Y's code yet. Now you have to wow Gen Z. The US Census Bureau reports 74 million people b... | Continue reading
You'll be surprised to learn advertisers spent $7.6 billion on billboards last year (a sum equal to the amount Americans are about to... | Continue reading
Fortune reports Amazon is contacting and refunding shoppers who bought "shoddy counterfeit solar eclipse glasses on the company's ... | Continue reading
Has your relentless pursuit of eyeballs ruined your relationship with readers? I bet it has. If all you do is dangle click-bait and recyc... | Continue reading
Several years ago, I hired a cabinetmaker to construct half a dozen cherrywood built-ins with adjustable shelves. Handsome, beautifully... | Continue reading
An angel investor and a tradeshow producer, Marco Giberti and Jay Weintraub, have pooled their considerable talents to write the 185-pa... | Continue reading
Drawing attendees to events remains producers' runaway biggest challenge, as Sam Lippman's latest ECEF Pulse proves. Six in 10 pro... | Continue reading
Power tends to corrupt, and absolute power corrupts absolutely. ― Lord Acton Former US Labor Secretary Robert Reich has a... | Continue reading
If you don't contradict yourself on a regular basis, then you're not thinking. ― Malcolm Gladwell Three months ago, I insisted t... | Continue reading
Looking back, you can usually find the moment of the birth of a new era, whereas, when it happened, it was one day hooked on to th... | Continue reading
Coaches who love coaching teach players to love learning . — The Coach Diary Can you run a successful business from the sideline... | Continue reading
If the people don't want to come out to the ballpark, nobody’s going to stop them . — Yogi Berra Because email marketing li... | Continue reading
Eighty percent of success is showing up. ― Woody Allen B2B marketers―smart ones―know online must lead to offline. Because ... | Continue reading
He went off to Congress an' served a spell, fixin' up the government an' laws as well; took over Washington so we heered tell, an' patche... | Continue reading
Nurturing leads is as important as nabbing them. But a lot of B2B marketers, under the gun to generate leads, forget this. They... | Continue reading
The philosopher George Berkeley (after whom the California city is named) thought tar water could cure every ill. Famine and disease ... | Continue reading
Are you mad enough to launch an event? RAI Amsterdam wants to encourage your madness. Entrepreneurs and would-be event produce... | Continue reading
I imagined the web as a platform that would allow everyone, everywhere to share information, access opportunities, and collaborate. —... | Continue reading
In the mid-1950s, Phyllis Diller worked as a copywriter for a radio station in Oakland, California, KSFO. She needed the meager mone... | Continue reading
Kara Whittaker contributed today's post. She is a content marketer with Ghergich & Co . When you think of Red Bull, what do you thin... | Continue reading
Content marketing agency Grist asked 200 execs to assess thought leadership. Their responses will surprise you: 84% say thought leader... | Continue reading
B2B marketers, why—when your email has a snowball's chance in hell of getting attention—do so many of you reduce the chance? I see it e... | Continue reading
Chris Brogan's advice —to make blogging the bedrock of your social media outreach—spurred me to start blogging 10 years ago. In thos... | Continue reading
Apps. Blogs. Case studies. Digital tools. E-books. Events. Games. Graphs. Infographics. Newsletters. Photos. Podcasts. Presentations. Repo... | Continue reading
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. — David... | Continue reading
You can argue for long-form content 'til you're blue in the face. You're still wrong. In 1647, the Jesuit Baltazar Gracián expl... | Continue reading
Latinos. Germans. Same difference. President Trump warned last week he's cracking down on MS-13 . In his first 100 days in office, he... | Continue reading
This is the main question, with what activity one's leisure is filled. — Aristotle Judging from friends' Facebook posts, we're amu... | Continue reading
If you're not gonna go all the way, why go at all? ― Joe Namath When events fail to sell out, resourceful producers pull out all ... | Continue reading
A near-impenetrable wall once separated editorial from advertising. But with ad-income in decline—and without hope of turnaround—ma... | Continue reading
Lead gen (scattered) differs from demand gen (focused). Demand gen identifies your best prospects, hooks them with content, and conve... | Continue reading
Retargeting yields B2B marketers stronger results when linked to precise goals, says Demand Gen Report . Retargeting experts insist ... | Continue reading
Master these techniques and rule the world . Ad hominem . Attacking your opponent, as opposed to his position. Ad nauseam . Att... | Continue reading
Event organizers can expect a windfall as companies boost their spending on face-to-face, according to Reuters . The windfall comes at t... | Continue reading
President Trump this week told The New York Times he made no money from business dealings with Russians, but would fire special counse... | Continue reading
Today's post was contributed by Michael J. Hatch . He is a sales, marketing and business development consultant with over 20 years' exper... | Continue reading
Until the autopsy results come in, we can only guess why Steve the Security Robot drowned this week in Washington, DC. May he Rust... | Continue reading
Digital ads could be alienating B2B buyers, says Julie Ogilvie , senior research director at Sirius. Because the ad units are tiny... | Continue reading
My wife and I frequent a farmers market Sundays in Dupont Circle, and often buy from a local pickler named Number 1 Sons . The pickler... | Continue reading
Vance Packard's 1957 best-seller The Hidden Persuaders convinced Americans that midcentury admen were gobbling up CIA-sponsored resear... | Continue reading
Thou art the Mars of malcontents. — William Shakespeare UK exhibit builder Display Wizard recently asked 100 marketers whether t... | Continue reading
Only connect! That was the whole of her sermon. — E.M. Forster Seven of 10 Americans believe attending events connects them to o... | Continue reading
The stunning lies and Orwellian distortions that dribble from our president's mouth bother me less than his illogic. The former are signs... | Continue reading
Washington, DC's Metro this week removed transit ads placed by Milo Yiannopoulos for his new book, Dangerous . Riders complained ... | Continue reading
I love the poorly educated! — Donald Trump A new national survey by Pew Research shows a majority of Republicans (58%) believe co... | Continue reading
Events may at long last have the CMO's attention —de servedly so, since they consume up to 60% of the marketing budget at most B2B c... | Continue reading
We are not in the coffee business serving people, but in the people business serving coffee. — Howard Schultz For four crazy year... | Continue reading
Sadly, most "social selling" merely amplifies sleazy selling . You see it on LinkedIn daily, as an ever-swelling spam tsunami floods your... | Continue reading