After weaklings like Lincoln, Wilson, FDR, JFK, and Reagan , I'm delighted we at last have a man in the White House with " perfect gen... | Continue reading
John Hall's new book, Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You , is getting rave notices. The... | Continue reading
Does a rise in unsubscribes mean you should cut email frequency? Does a decline in opens and clicks? Maybe not, says IBM . Standard emai... | Continue reading
Adman Bill Bernbach is credited with first teaming art directors and copywriters. The idea spread rapidly across ad agencies everywher... | Continue reading
The standard B2B marketing tactics are obsolete, says Evy Wilkins , VP of Account Based Marketing at Traackr. Disruptors l... | Continue reading
Don't get too excited about the "virability" of Twitter, if you hope to change minds. Although six in 10 users get their news from ... | Continue reading
A book on business ethics must be a very short book. — Arthur Dobrin An old joke goes: A businessman is counting the daily ... | Continue reading
If you value SEO, remove popups from your website. Google doesn't love them anymore . This January, its bots began to penalize sites that... | Continue reading
The phrase "the price of freedom" used to be reserved for reference to war dead. Bill O'Reilly has co-opted it for a new purpose. Am... | Continue reading
This post originally appeared December 19, 2012. My opinion has only grown stronger in the intervening five years. I met Gonzo jo... | Continue reading
The best way to have a good idea is to have lots of ideas. — Linus Pauling Most ventures, products and ads fail. Mind-blindness , t... | Continue reading
The roll-out of the General Data Protection Regulation in Europe next May will be spotty. Like most government crackdowns, GDPR—man... | Continue reading
My business partner and I are at work on a new name for an event. The conference has outgrown its birth name (as every conference should... | Continue reading
A C-level buyer, Trisha Winter plays hard to get. "Speaking as a B2B buyer, I don’t answer my phone anymore," she writes in Business to ... | Continue reading
I used to sell health insurance to letter carriers by direct mail (ironic, no?). I targeted 27 segments within a list of 300,000 prosp... | Continue reading
Sorry, I can't take a knee. In fact, I can't take anything, anymore. Our president is a failed reality TV star; our first lady, a Sloven... | Continue reading
Names should be as much like things as possible. — Socrates Corporate logos and road signs often demonstrate iconicity . But... | Continue reading
You can dress up greed, but you can’t stop the stench. ― Craig D. Lounsbrough This weekend, I "worked the booth" at the Capital... | Continue reading
Preservationists call those faded 19th century ads on buildings ghost signs . They evoke more civil times. No matter its power, m... | Continue reading
Politico has outed Health and Human Services Secretary Tom Price for using high-priced charter flights at taxpayers' expense. His flac... | Continue reading
Writing about a writer's block is better than not writing at all. ― Charles Bukowski A Freudian psychoanalyst, Edmund Bergler , d... | Continue reading
The general tendency of things throughout the world is to render mediocrity the ascendant power among mankind. — John Stuart Mill... | Continue reading
Computer problems are maddening; troubleshooting them, more so. Googling for solutions merely heightens your frustration, spewing masses ... | Continue reading
How do you create an experience customers will remember? That's the question Chip and Dan Heath answer in their forthcoming book, The P... | Continue reading
An old joke goes: Two partners are arguing over their shirt-retailing business. "Sol, how can we go on buying shirts for $4 and selling ... | Continue reading
Why does Apple seem bent on sinking your event? In the past 13 months, the tech giant has taken shots at three activities vital to your ev... | Continue reading
Why do 7 in 10 B2B marketers say events are the very best marketing channel? The answer's simple: ROI. Events routinely deliver bi... | Continue reading
Tradeshow versus Digital is going to be a slugfest, says event-industry consultant Francis Friedman in his new, 287-page book, The Moder... | Continue reading
US anti-spam law hampers marketers , says email marketing expert Chad White . The feds agree, and are moving to reform CAN-SPAM. The p... | Continue reading
In a recent op-ed in The New York Times , Disrupted author Dan Lyons slammed Silicon Valley's work ethic. Under the rubric "hustl... | Continue reading
After 10 years as a user of Kaspersky anti-virus software, I'm switching brands, due to the treatment I received by an offshore sales rep... | Continue reading
"It turns out that copy really matters," a CEO recently confessed on LinkedIn . Until he was forced by circumstance to roll up his sleeve... | Continue reading
The only cure for contempt is counter-contempt. — H. L. Menken I'm keen about Alan's Blog , not only because its creator Alan W... | Continue reading
It takes 15,000 casualties to train a major general. — Ferdinand Foch Global warming's mean tricks have a silver lining. The b... | Continue reading
It's September. You're being bugged for next year's marketing budget. Spending is an art form. Don't let anyone tell you otherwise. Sur... | Continue reading
What's the "inconvenient truth" about selling online? You'll go broke, says blogger Steven Dennis . "Only a handful of venture ca... | Continue reading
A body in motion stays in motion; a body at rest stays at rest. — Isaac Newton Most B2B events are tired, creaky and ridiculous.... | Continue reading
Thou shalt not follow a multitude to do evil . — Exodus 23:2 Every day I run into someone so turned off by Trump she's dropped out. ... | Continue reading
Armed with a bachelors in English and a masters in biology, Rachel Carson landed a temp job in 1935 at the US Bureau of Fisheries, wher... | Continue reading
On the comeback trail, disgraced televangelist Jim Bakker hawks high-priced “survival buckets," each one filled with freeze-dried nibbli... | Continue reading
A map of the world that does not include Utopia is not worth even glancing at. — Oscar Wilde Not only will it drive innovation ... | Continue reading
Serious B2B marketers know e-lists are the way to sway an audience (only face-to-face and telemarketing are better). But how do you bui... | Continue reading
Millennials are killing dozens of industries, according to Business Insider . "Psychologically scarred" by the Great Recession, their wa... | Continue reading
Nothing is more fatiguing, nor, in the long run, more exasperating, than the daily effort to believe things which daily become more incr... | Continue reading
Small is beautiful. — Ernst Schumacher Bevies of experts believe "micro-content"—marcom you mold into "bite-size, digestible c... | Continue reading
Go here now to DONATE ( 98 cents of every dollar you donate goes to services ) | Continue reading
To err is human; to admit it, divine. — New Richard's Poor Almanac Visit GiveWell's website and you'll find something remarkab... | Continue reading
A great deal of harm is being done in the modern world by belief in the virtuousness of work . — Bertrand Russell Ayn Randers g... | Continue reading