Senior vice president (SVP) and managing director of FreemanXP EMEA has left the agency after three years. | Continue reading
Pesto brand Saclà surprised diners at Firezza in Soho this week with an opera performance, in a bid to showcase the brand's Italian heritage. | Continue reading
Film group Entertainment One is inviting Londoners to a 'Caged Fear' experience, which simulates shark dives to promote the release of new film 47 Metres Down. | Continue reading
Wall's is launching a 'pay by emoji' ice cream van in south London on 16 July, to promote the brand's new 'Snackable' range. | Continue reading
Dating service Match is set to turn its male models into 3D action figures for its latest pop-up to help women find a 'Model Male'. | Continue reading
Milk and dairy brand Arla is working with brand experience agency Space to launch a touring pop-up installation, which will travel the UK from mid-July. | Continue reading
Sparkling water brand Perrier has opened a pop-up in New York's Soho district, centred around engaging all five senses. | Continue reading
Deliveroo has teamed up with Game Of Thrones actor Ben Hawkey to open a bakery inspired by the hit HBO series. | Continue reading
Gin brand Slingsby has created a virtual reality (VR) experience, allowing consumers to immerse themselves in the 'Spirit of Harrogate'. | Continue reading
Event looks at how Honda brought its core brand values to life with a 'Challenge Lab' activation at Goodwood Festival earlier this month. | Continue reading
German spirit Jägermeister has worked with brand experience agency Frukt to bring back its JägerHaus to the UK festival scene this summer. | Continue reading
Sky celebrated the launch of the latest Game of Thrones season by releasing White Walkers on the streets of Britain. | Continue reading
Eurostar has unveiled its first onboard virtual reality (VR) experience, Eurostar Odyssey, which uses smartphone headsets to take passengers to the depths of the sea bed. | Continue reading
Pepsi is launching its Pepsi Max Ginger flavour with a photo-based sampling activity at UK universities. | Continue reading
Instant camera brand Polaroid is celebrating its 80th anniversary by launching its first ever pop-up shop in Boxpark Shoreditch. | Continue reading
Xbox and Hot Wheels have teamed up to stage school holiday workshops in Sydney, Australia. | Continue reading
Sparkling water brand S.Pellegrino is hosting a dining experience on Harvey Nichols' Fifth Floor Terrace, inviting guests to explore their tastebuds. | Continue reading
Sportswear brand Björn Borg has staged a tennis match across the US/Mexico border, in a bid to showcase how sport can help to unite people. | Continue reading
Cosmetics brand Benefit is set to embark on a UK tour with its Hoola Ice Cream Van, which will 'con-tour' the UK. | Continue reading
HBO is celebrating the latest season of the hit series Game Of Thrones with a worldwide tour during autumn 2017. | Continue reading
Investment company Investec has opened its 'Click and Investaurant' dining experience in London to celebrate the brand's new service Click & Invest. | Continue reading
Stella Artois is celebrating Wimbledon with its 'Vantage Point' activation in London, inviting guests to watch tennis screenings as well as enjoy a range of experiences. | Continue reading
Dorset Cereals worked with experiential agency Circle to stage a 'Campsite Takeover' at Cornbury Music Festival, with further activations planned throughout summer. | Continue reading
Beer brand Red Stripe is inviting a live audience to take part in its next instalment of Red Stripe presents: This Feeling TV. | Continue reading
Talk Talk and Samsung worked with experiential agency Undercurrent to create brand activations at House Festival, which took place last week in London. | Continue reading
Britvic-owned drink brand Robinsons has teamed up with fast food brand KFC to stage a takeover of the KFC Wimbledon Broadway restaurant. | Continue reading
Three Mobile's Bed 'N' Binge retreat, Aperol's rooftop events, Fever-Tree's immersive escape game, the Moretti Gran Tour and Nicolas Feuillatte's VR Champagne tastings are among this week's most read stories. | Continue reading
Department store Selfridges is staging a number of music performances as part of its 'Music Matters' campaign. | Continue reading
Organic drinks brand Honest has opened its pop-up garden on London's Southbank, providing an immersive green sanctuary for guests. | Continue reading
Events this weekend include British Style Collective, presented by The Clothes Show, Three Mobile's Bed 'N' Binge Retreat and Wireless Festival. | Continue reading
Luxury ice cream brand Häagen-Dazs is celebrating Wimbledon by surprising Britons in key cities with free Strawberries and Cream flavoured ice cream. | Continue reading
Experiential agency Amplify has announced a strategic partnership with student-orientated marketing agency Seed, as part of a parity ownership deal. | Continue reading
Talk Talk and Samsung have worked with experiential agency Undercurrent to stage brand activations at House Festival, which takes place today (6 July). | Continue reading
Cider brand Orchard Pig is offering Londoners an alternative taxi service to change up their regular commute. | Continue reading
Liqueur brand Chambord is opening its pop-up pub, Le Crown and Cactus, which will appear in central London from 13-15 July. | Continue reading
Starbucks will celebrate its sponsorship of the Pride parade in London with a range of activations, including 'Glam Stops' and themed Frappucinos. | Continue reading
Three Mobile has teamed up with Samsung and Netflix to launch a Bed 'N' Binge retreat in London, marking the launch of its new 'Go Binge' service. | Continue reading
Bacardi's global No Commission platform arrived in Berlin from 29 June to 1 July, inviting guests to an experience centred around music and art. | Continue reading
From 6-9 July, Three mobile will run a Bed 'N' Binge retreat in London where guests will pay for their stay by binge watching on their favourite Netflix shows. | Continue reading
Five key results from Event's third annual Brand Experience Report 2017, which explores the biggest trends, challenges and future outlook of the industry. | Continue reading
Ice cream brand Ben and Jerry's has opened its 'Summer in Soho' pop-up in London for a four-month residency. | Continue reading
Beer brand Goose Island has teamed up with London restaurant Odette's to launch a fine dining experience on 26 July. | Continue reading
Mattress company Casper is set to embark on a UK Sleep Tour, which forms part of the brand's wider European Sleep Tour and encourages consumers to catch up on their sleep. | Continue reading
Automotive brand Kia has partnered with Live Nation to bring its new Kia Picanto to Lovebox and Wireless Festivals this summer. | Continue reading
Beer brand Bud Light is bringing back its Bud Light Dive Bar Tour this summer, kicking off on 13 July with a show from international artist Lady Gaga. | Continue reading
Goodwood Festival of Speed took place from 29 June to 2 July and featured activations from automotive brands such as BMW, Mini and Vauxhall. | Continue reading
Ibis Hotels has renewed its partnership with Big Beach Screen Events to launch a series of outdoor cinema experiences throughout the summer. | Continue reading
Gin brand Gin Mare is set to launch a Mediterranean rooftop experience overlooking the River Thames, offering guests an idyllic place to relax. | Continue reading