Digital ad formats like display and video are on track for a record year in China. But based on research examining fraudulent activity in the country’s digital ad market, many advertisers have reason for caution. According to the study, as much as 40% of digital display ad … | Continue reading
Amazon’s efforts to unbundle its Prime video and shipping subscriptions have spurred more viewers to sign up for its streaming video service. eMarketer forecasts that Amazon will add more viewers to its service this year than previously projected. At the same time, eMarkete … | Continue reading
Many measures of digital video ad success have become less popular in the UK over the past year, but viewthrough rates—which were already the top metric in 2015—have solidified their lead. More than half of UK digital ad buyers say they rely on viewthrough rates to ga … | Continue reading
Babies don’t care what brands their clothes are, yet a number of big-name designers offer full-fledged clothing lines for babies and children. That’s because when it comes to splurging, mothers would often rather spend on their kids than on themselves. Liz Hawks, seni … | Continue reading
Artificial intelligence (AI) is already becoming entrenched in many facets of everyday life, and is being tapped for a growing array of core business applications, including predicting market and customer behavior, automating repetitive tasks and providing alerts when things go a … | Continue reading
Most senior marketers in Asia-Pacific say display ads on the mobile web are their highest priority for mobile advertising, according to research from H1 2016. But that looks set to change. | Continue reading
An email reminder to shoppers who have abandoned their online cart can be the catalyst to a quicker conversion. But what&rsqou;s the right timing? | Continue reading
Many retailers offer consumers discounts to incentivize them to purchase something. And while these discounts typically come in the form of some percentage off, many US internet users say they prefer a dollar amount off the purchase. | Continue reading
Nearly 10% of adult internet users in Germany said they owned wireless speakers in July 2016; another 7% said they would consider purchasing them. And that was the most popular internet of things (IoT) device. | Continue reading
People are used to seeing a variety of different mobile ads, whether standard banners, or something a bit more interactive. A July 2016 study found that when served with a mobile ad, the largest share of respondents actually looked at an interstitial one, which is somewhat expect … | Continue reading
Brand marketers are looking to a variety of digital tactics to improve conversion rates, according to research. While many of their efforts are effective, they also tend to focus on some of the easiest tactics to implement, like A/B testing. | Continue reading
Alibaba, China’s ecommerce giant which is set to report earnings next week, has lost some share of the worldwide ad market this year—but its share of China’s ad market is growing as Baidu’s dips. The company is also benefiting from a growing trend of cross … | Continue reading
Marketers have many objectives for an effective marketing technology strategy. Increasing sales revenue and lead generation are some of their top priorities, October 2016 research indicates. | Continue reading
Much of today’s hype around artificial intelligence (AI) is concentrated in a few areas: enabling futuristic applications like self-driving cars, helping conversational interfaces like chatbots come to life, and making business more efficient and predictable. But in this ep … | Continue reading
A global company with 15 bottled beverage brands, Nestlé Waters North America has undergone a digital transformation over the past few years, recently opening a digital command center in New York City to monitor and analyze digital interactions with its many brands. Antonio … | Continue reading
Social listening technology is a useful weapon in the marketer’s arsenal. Kelley O’Brien, director of social media at Krispy Kreme, spoke to eMarketer about how the doughnut brand uses social listening to gain insight into local sentiment worldwide and to do historica … | Continue reading
A significant portion of mobile users in Japan continue to hold on to feature phones rather than upgrade to more sophisticated smartphones. A preference for the simpler devices among Japan’s older mobile users, as well as a perception that feature phones have better battery … | Continue reading
Social media penetration rates in the UK are advanced, including among internet users ages 55 and older, a solid majority of whom have Facebook accounts. But older users’ attachment to these sites is less clear. | Continue reading
Affluent millennials spend about twice as much time online as seniors with the same income level, according to research from July 2016. Regardless of age, however, the average affluent internet user in the US spends significant amounts of time with the internet on a regular basis … | Continue reading
European organizations face a complicated task when it comes to collecting customers’ personal information. While many consumers oppose such practices, other research suggests they are willing to trade personal details in exchange for the right incentives. This is complicat … | Continue reading
People in the marketing-to-mothers profession refer to mothers as chief financial officers of their households. The phrase suggests a comfortably solvent enterprise—prudent about money, but able to command it as needed. The reality of mothers and money is more complicated a … | Continue reading
The home furnishings category encompasses home decor and products like bedding, flatware and curtains, all of which are relatively inexpensive to ship, and larger products like furniture, mattresses and rugs, which often require delivery surcharges and which consumers prefer to s … | Continue reading
Nearly six in 10 small-business owners surveyed in the US in July said they expect to grow their revenues in the next year, and they’ll be looking to new marketing tactics to help. Whether they succeed is another question. | Continue reading
Research reveals a distinct split in how smartphone users in Asia-Pacific engage with smartphone apps. Those in more developed Asia-Pacific markets like Japan and South Korea tend to spend less daily time with apps and use fewer of the apps they have downloaded. This has implicat … | Continue reading
The increasing embrace of digital and mobile-focused commerce in China is putting more pressure on the country’s retailers to improve their offerings. Businesses there are finding that customers are more price-conscious and less tolerant of fulfillment problems. | Continue reading
Yahoo, which is set to report earnings this week, is looking at sizeable decreases in ad revenues according to eMarketer’s latest forecast of worldwide ad spending. This year, ad revenues at the company will fall by more than 10%, after dropping 3.5% in 2015. | Continue reading
Two-thirds of advertisers and agencies in France already buy digital display ads programmatically, and nearly as many use automated options to book mobile ad campaigns. Perhaps surprisingly, many say it has big benefits for branding. | Continue reading
Attention in today’s digital world is fleeting, especially for ads. Platforms and publishers that can capture such a scarce resource through engaging content and experiences are sought after by brands and their agencies. Now, several companies are pricing and selling ads no … | Continue reading
In-store technologies can enhance the shopping experience, and many retailers are seeing the benefits of them. A June 2016 survey found that technology can help retailers reach more consumers, as well as better inform in-store employees. | Continue reading
Japan is known for its digital-savvy consumer base. But when it comes to payment technology, the country is still somewhat low-tech. Research suggests consumers continue to prefer traditional transaction methods like cash and credit cards over digital payments. | Continue reading
Registered voters leverage a variety of devices when researching a politician or political issue. And according to July 2016 research, nearly two-thirds of US mobile users said it’s at least somewhat important to keep up with political news on multiple devices. | Continue reading
As programmatic becomes a buzzword for China’s digital marketers, defining what counts as programmatic ad spending has become a source of confusion. eMarketer spoke with Grace Huang, co-founder and CEO of iPinYou, China’s largest demand-side platform (DSP), about how … | Continue reading
Regardless of gender or age, nearly everyone who is an internet user in the Nordic countries is also a digital buyer. While women were slightly more likely to buy online than men, and those ages 15 to 45 slightly more likely than those 46 and up, participation, no matter what dem … | Continue reading
Millennials may be just as annoyed by ads that block content as other people are, and many are turning to ad blockers to help combat that. According to July 2016 research, two out of three US millennials use an ad blocker on a desktop or mobile device. | Continue reading
One in three UK internet users are never influenced by social media, according to June polling—and 18- to 24-year-olds are among the most likely to say they’re not affected by it. But around a third note they are influenced by social platforms at least monthly. | Continue reading
Although over 40% of smartphone users in Japan ages 15 to 59 say they have used a selfie photo-sharing app, that masks significant variation by age. Teens use the apps at about double the average rate. Older mobile users, not so much. | Continue reading
According to August 2016 research on pay-per-click advertising, three-quarters of US marketing professionals will increase AdWords budgets in the next year, with increases to outlays on mobile and Facebook ads not far behind. Social is a priority beyond Facebook as well. | Continue reading
By the end of October, more than half of US internet users will have begun to cross items off their holiday shopping lists. April research suggests that this month is the tipping point, with the remaining 41% of shoppers beginning in November or later. | Continue reading
Jonathan S. Paul, Bloomingdale's operating vice president of social media and paid media, discusses how the high-end retailer drove Snapchat's millennial-saturated user base to explore its brick-and-mortar locations. | Continue reading
Mobile phones quickly took over as the most common device for video gaming, changing the face of “gamer” from console nerd to average smartphone user. But virtual reality (VR) headsets may not catch on as quickly as a new gaming platform. | Continue reading
According to an August forecast of B2C ecommerce spending in Southeast Asia, online transactions in the region are expected to grow at double-digital rates through 2020. Evolving consumer habits are a key reason for the increase, with many more consumers shifting their shopping t … | Continue reading
When it comes to the elements that would make a “perfect” mobile ad, US teen and millennial internet users say they care more about whether they can save and access it later and less about the ad’s relevance. They still like coupons, too. | Continue reading
As senior vice president and head of media technology at DigitasLBi, Carol Chung oversees a variety of areas for the digital advertising agency, including ad fraud. Chung spoke with eMarketer about how fraud, viewability and ad blocking are affecting digital advertisers today. | Continue reading
Roughly half of marketing and media executives in North America said they believe predictive analytics and modeling to be one of the most helpful technologies for getting more value out of data, August 2016 research found. | Continue reading
Ad fraud is a major concern for advertisers and publishers alike. However, data suggests that the proportion of fraudulent digital display ads being served in the UK is falling. This is the case no matter the purchase method, be it direct-sold inventory or programmatic trading. | Continue reading
Nearly 60% of digital ad spending in Turkey went toward display ads in H1 2016, according to a September report. Programmatic trading is also making its mark in the country. | Continue reading
Even as consumers gravitate to purchasing books, apparel, electronics and many other items through ecommerce channels, shoppers remain steadfast in their desire to purchase grocery items at a brick-and-mortar store. | Continue reading
Advertising forecasts from China suggest many of the country’s highest-spending consumer industries are shifting their ad dollars away from traditional formats like TV and into digital advertising. The move is a reflection of consumers’ decreasing time spent with tele … | Continue reading