Student Hub agony aunt Caitlin Kobrak is an Events Management graduate, blogger, ISES member and experiential marketer at George P Johnson (GPJ). Here, she answers a question about opportunities outside London. | Continue reading
To celebrate World Recycle Week, H&M unveiled an eco-friendly installation that is powered by shoppers at its flagship Oxford Circus store today (15 April). | Continue reading
Benefit, Mercedes-Benz and Starbucks feature in our most read stories of the past week. | Continue reading
Tequila brand Patrón hosted a music and art focused gig in London last night (14 April), to mark the launch of its new Art of Patrón event series. | Continue reading
Agencies Whynot, FreemanXP and Avantgarde discuss the findings of the quarter one 2016 Bellwether report released yesterday (14 April). | Continue reading
Bombay Sapphire has taken over the roof of Harvey Nichols' Knightsbridge store, by creating a gin and tonic-themed oasis. | Continue reading
TransferWise enlisted parkour group Storm Freerun to surprise Londoners during their commute last night (13 April). | Continue reading
Jack Morton has appointed Dina Green as its new vice-president, business director and Andrew Thomas as creative director, meanwhile Nate Thompson has been promoted the role of associate creative director. | Continue reading
PsLive and sister agency Posterscope have today (14 April) unveiled Urban Partnerships, a new division designed to help brands create projects that benefit local communities. | Continue reading
With LA's Coachella festival imminent, we take a look at the food trucks serving top-notch festival grub right here in the UK. | Continue reading
Aston Martin Racing and property developer Mount Anvil announced their new partnership by lifting a racing car up 31 storeys, to reach the roof of a London sky scraper last night (12 April). | Continue reading
Champagne house Laurent-Perrier has joined forces with The Dorchester to give afternoon tea a floral twist at the RHS Chelsea Flower Show, which is taking place from 24-28 May. | Continue reading
Uber is calling for consumers to share their experiences with the brand, for the chance to feature in its first outdoor advertising campaign. | Continue reading
Unilever brand Magnum has launched a new multi-million pound campaign to support the launch of its Magnum Double range. | Continue reading
Interpublic Group-owned agencies Frukt and Octagon are hosting tech and live experience sessions at Advertising Week Europe, which will descend on the capital from 18-22 April. | Continue reading
Drinks brands Buxton, Lucozade and London Pride will all have a presence at this year's London Marathon, which is taking place on 24 April. | Continue reading
The first lot of ticketholders descended on London's Printworks Kitchen for an avocado-themed brunch by Whirlpool and events company Meredith Collective last Sunday (10 April). | Continue reading
Digital audiobook brand, Audible is bringing a novel to life at Foyles' Soho gallery throughout April, in partnership with reading event Cityreads. | Continue reading
Simon Mitchell has appointed Shreena Shah as head of events at his agency Kin London, which officially launched last Friday (8 April). | Continue reading
Coffee brand Julius Meinl has teamed up with Scottish poet Robert Montgomery to bring an interactive tree display to London. | Continue reading
Accenture and Expedia are among the brands activating at Millennial 20/20, which is taking place from 13-14 April at Victoria House in London. | Continue reading
Langley's Gin has opted for a pop-up bar and raised viewing deck at this year's Badminton Horse Trials, which are taking place from 4-8 May. | Continue reading
London venue Barrio Soho is set to host a chilli and tequila tasting event with Mexican spirit brand, Herradura Tequila on 25 April. | Continue reading
L'Oréal Paris teamed up with agencies Rare Breed and Ocean Outdoor to deliver a styling station experience at Westfield London last week (4-10 April). | Continue reading
Sarah McDonald, an intern at experiential marketing agency iD, explains why she was attracted to the company. | Continue reading
Benefit's highly anticipated three-storey ship on the Thames was unveiled during a VIP event last night (7 April) and the space is available for the public to experience from today (8 April). | Continue reading
Nestlé Cereals, Cadbury and L'Oréal feature in our most read stories of the past seven days. | Continue reading
Automotive brand Mercedes-Benz opened the doors to a pop-up retail space at Intu Lakeside shopping centre on Wednesday (6 April). | Continue reading
Starbucks has chosen a pared back stand to showcase its new tea range at London Coffee Festival, which kicked off yesterday (7 April) and runs through until Sunday (10 April). | Continue reading
Harvey Nichols' will host immersive brand experiences inside its refurbished menswear department, which was unveiled today (7 April). | Continue reading
Sailing regatta Cowes Week has hired Gabrielle Shaw Communications to help position it as a luxury event in 2016. | Continue reading
French Connection is celebrating the launch of its new Rebound Denim campaign with a free event at the brand's Oxford Street flagship store tonight (7 April). | Continue reading
Nissan has launched a new campaign offering football fans the chance to appear at the UEFA Champions League final on 28 May. | Continue reading
Time Inc. UK title Country Life has joined forces with chef Tim Maddams to host two one-off communal dining events from 15-16 April. | Continue reading
Google's UK social team delivered its latest social media influencer event for the digital marketing medium's top players on Monday (5 April). | Continue reading
ITV hosted exclusive screenings of its new television drama, The Durrells, at the Lookout in Hyde Park last weekend (1-2 April). | Continue reading
ING and Microsoft joined forces to reveal a 'new' painting by artist Rembrandt in Amsterdam yesterday (5 April). | Continue reading
Drp has recruited Samuel Kelly as its new lead user experience designer, meanwhile Emily Johnson joins as PR and social media executive. | Continue reading
Volvo teamed up with agency TRO to unveil two Scandinavian-themed pop-up shops in Glasgow and Reading yesterday (5 April). | Continue reading
London Coffee Festival organisers have teamed up with Bailey's for the event's 2016 launch party on Friday (8 April), meanwhile Rachel's Organic has devised a pop-up milk bar for the occasion. | Continue reading
L'Oréal Paris has selected agency Rare Breed to create a pop-up styling station at Westfield London, which will remain in situ until 10 April. | Continue reading
Furniture brand Ikea released its first virtual reality (VR) shopping experience via the gaming platform Steam today (5 April). | Continue reading
Locomotive company TransPennine Express teamed up with Engine UK to launch its 'Where Next?' campaign yesterday (4 April) by installing a giant, interactive North Star in Leeds. | Continue reading
The three-month long UEFA Euro 2016 trophy tour kicked off in France last Friday (1 April), inside a train customised by agency Space. | Continue reading
A giant Monopoly board was installed within London's Trafalgar Square last weekend (2-3 April) as part of the capital's inaugural London Games Festival. | Continue reading
Whirlpool has teamed up with events company Meredith Collective to host a series of avocado-focused brunches at The Printworks Kitchen throughout April and May. | Continue reading
Jeep hosted a live driving experience in partnership with Warner Bros. Pictures last weekend (1-3 April), to celebrate the premiere of the new Batman v Superman: Dawn of Justice film. | Continue reading
Cadbury marked the launch of the new 'Taste Likes This Feels' campaign for its Cadbury Dairy Milk brand with an activation at Westfield London last weekend (31 March to 3 April). | Continue reading