Spam messages coming from SMS and messaging apps are becoming more widespread, research reveals. Indeed, more than half of mobile media users worldwide receive an unsolicited message via SMS at least once a week, and more than a quarter say they’re spammed every day. | Continue reading
Cross-platform video advertising is emerging as the new norm as buyers distribute ads across a growing range of devices and content platforms. However, significant hurdles remain before industry stakeholders can maximize the business opportunities in an always-on, multiscreen wor … | Continue reading
A plurality of book and magazine readers in Japan say they’re spending about as much time reading these publications as they were a year ago. But they’re mostly not doing it via digital means—even among younger readers, print wins. | Continue reading
While adoption of digital audio advertising may be in the crawl stages, research shows that the listeners are already there; approximately 68 million are streaming music subscribers worldwide. According to June research, US marketers plan to allocate 11.6% of their ad budget to d … | Continue reading
2016 will see the deepening of several ongoing trends that are shrinking the gap between ecommerce and physical retail. This year, retailers will look to leverage better fulfillment options, local advertising tools, offline attribution and omnichannel tools. | Continue reading
Well-produced and -managed marketing content sets up awareness, creates demand and enables sales. According to September research, more than half of business-to-business (B2B) decision-makers said their sales enablement strategy can be improved upon by serving hyperrelevant conte … | Continue reading
During H1 2016, ad spending in the Netherlands was up 4% in total. The biggest growth came in cinema ad spending, followed by internet advertising. On the flip side, print media saw big declines in ad investments. | Continue reading
Although the majority of Bloomberg Media’s digital advertising is bought and sold through the widely used CPM model, the publishing company also proactively reports time-based metrics to its advertisers. eMarketer spoke with Keith Grossman, global chief revenue officer at B … | Continue reading
Android users in South Korea spend hours each day with their devices, according to data from early August 2016. Younger users, as well as male users, spent notably more time than other groups. And research suggest much of this time is spent with apps. | Continue reading
There was only one ecommerce site popular among more than half of digital buyers in France, according to April 2016 research. And that site—digital retail giant Amazon—was also the only one among the top 10 that wasn’t based in France. | Continue reading
Every year TV, digital and media companies, as well as publishers, showcase their upcoming programming to potential ad buyers. But while more than half of US advertiser and agency execs say that these presentations had a positive influence on their ad spending decisions, almost a … | Continue reading
A May 2016 survey found more than 80% of internet users in Germany researched potential Christmas gifts on the internet in 2015; and one in four planned to start their holiday shopping earlier this year. | Continue reading
Seniors in Japan are significantly more likely to use Line than they were a year ago, and social media users of all ages report spending more time with the domestic mobile social service than ever. | Continue reading
More than half of app marketers worldwide buy ads to retarget app users, and many who don’t currently plan to in the 12 months. Still, most app marketers are only allocating a small percentage of their budget to retarget users. | Continue reading
Smartphone users in different countries have different mobile shopping habits. Depending on location, different product categories might be more common purchases—and smartphone purchasing may be more common overall. | Continue reading
Marketers are prioritizing their efforts to understand how consumers switch between devices as they research, shop and interact with brands. Yet even as cross-device attribution becomes more important, many marketers in North America report their capabilities in this area are lac … | Continue reading
Digital strategists and execs report a host of challenges in becoming more digital, from trouble understanding their customers to issues with legal compliance. But those same challenges are also driving digital transformation, and represent significant opportunities. | Continue reading
This latest episode of “Behind The Numbers” is all about digital video. Hosts Marcus Johnson and Bryan Yeager invite two eMarketer in-house experts to provide their insights on the latest digital video news and trends. Facebook’s video measurement miscalculation … | Continue reading
Rob Sabatini, co-founder and owner of marketing agency Piranha, and global brand manager Venicia Gaul discuss an upcoming marketing campaign for St. Giles Hotel, which will use virtual reality (VR) video from 360-degree cameras that were handed out to guests. | Continue reading
In several countries in Western Europe, spending on VOD subscriptions is already high—and in Italy and Spain, for example, spending has more than doubled since last year. According to one estimate, nearly half of all home video spending will go toward SVOD by 2018. | Continue reading
Advertisers in Thailand are expected to increase spending on Facebook ads by nearly 50% this year, and digital video ad spending is rising even faster. According to media agencies, most clients are hoping for increased reach and awareness. | Continue reading
Integrating data systems and technologies properly is critical for B2B marketers to respond to their audience in a quick and relevant way. According to March 2016 research, most report at least intermediate competence across a long list of tools and technologies, with analytics a … | Continue reading
Jonathan Opdyke, CEO and co-founder of performance marketing platform HookLogic, talks about the challenges CPG brands have with ecommerce, and what they can use to boost sales. | Continue reading
Over 90% of digital buyers in China in May 2016 used a smartphone to make a digital purchase. While other devices also saw high response rates, none exceeded 90%. Still, some mobile shoppers have concerns about security. | Continue reading
If we follow consumers across various devices, we find they spend most of their time with TV, in its live and recorded formats. But the tale of TV time spent is actually two separate stories. | Continue reading
eMarketer estimates that the Middle East and Africa account for 10.3% of mobile phone users in the world. But according to June 2016 research, the region is home to only around 4% of 4G LTE connections worldwide. The disparity is especially large in Africa. | Continue reading
A brand’s social media presence can impact holiday purchase decisions, July 2016 research revealed. Indeed, more than half of US social media users polled said it has at least some influence on whether they’ll buy from the brand during the holiday season. | Continue reading
Teens aren’t the only ones turning to YouTube to consume video content, young adults ages 18 to 20 are as well. According to June 2016 research, more than half of US young adults watch mobile video on the video-sharing site—and just as many view mobile video content o … | Continue reading
Marketing organizations are boosting spending and staffing for activities related to customer retention as they seek to cultivate incremental purchases, drive repeat business and create more loyal customers. At the same time, many admit that outdated technologies and difficulties … | Continue reading
Shopping online on Black Friday is now more “traditional” than hitting up brick-and-mortar stores, according to August 2016 research. Perhaps surprisingly, the situation is reversed on Thanksgiving itself. | Continue reading
Affluent consumers in the UK may be early adopters of digital technology, but they haven’t been known for particularly robust uptake of social media. Recent research, however, suggests otherwise—higher earners use the leading social media platforms at higher rates tha … | Continue reading
Research suggests downloads are falling out of favor as a way of accessing digital music among internet users in Australia. Instead, streaming has become consumers’ preferred means for listening to music. | Continue reading
Advertiser adoption of programmatic video has finally taken off, with 60.0% of US digital video ad spending expected to be transacted through programmatic channels this year. This will be a substantial increase from the 39.0% share programmatic video claimed in 2015. | Continue reading
In a digital world, executives worldwide have the opportunity to leverage more relevant insights to make the right call. According to Q2 2016 research, most are using data to drive decision-making. But there are still improvements to be made. | Continue reading
Only two brands had devices in the hands of more than 10% of smartphones users in Italy in May 2016. Samsung alone accounted for over 40% of all users in the country, with Apple trailing at around 18%. New devices are slightly more likely to be from Apple, however. | Continue reading
In an interview leading up to his appearance at eMarketer's Attention! 2016 event next month, Derek Belch, CEO of Strivr Labs, spoke with eMarketer about using virtual reality technology to help athletes boost their mental performance. | Continue reading
A review of Q2 2016 wearables shipments in China suggests the market continues to expand at a healthy pace. Homegrown brands like Xiaomi and Lifesense dominate market share amid strong demand from consumers in China, who tend to use the devices for health and fitness tracking. | Continue reading
While the majority of digital buyers they said would pay more for same-day delivery if they needed a package by a certain deadline, most of that group wouldn’t be willing to pay much for the service. | Continue reading
Though the quality and style of smart watches are important factors to internet users in North America, many care more about the price of the device, as well as its features and functionalities. | Continue reading
Earlier this year, 4G connections outnumbered 3G connections for the first time in Taiwan. By June 2016, nearly two-thirds of the population of the country had a 4G-connected mobile phone, making more internet activities than ever attractive on mobile. | Continue reading
Over 70% of holiday shoppers in Canada visited a website while conducting holiday shopping last year, while nearly 60% performed a search via their desktop, laptop or tablet while searching for gifts and presents. That made digital holiday shopping more common than in-store visit … | Continue reading
The vast majority of consumers in France use the internet, but most do so via desktop and laptop PCs or mobile phones—not tablets. Tablets are a major growth area, however. Meanwhile, demographic breakdowns show significant variation in mobile internet usage by age and gend … | Continue reading
Alistair Smith, head of advertising yield management for the Financial Times, talks about the company’s efforts to sell digital brand advertising based on the length and quality of attention audiences are paying to ads on its website. | Continue reading
Consumers are constantly webrooming in hopes of finding a good deal, and this holiday season, many plan to continue doing so, an August 2016 survey found. | Continue reading
This year, for the first time, mobile will exceed outlays on TV in Australia, according to eMarketer’s latest ad spending forecast. 2016 mobile spending will total $2.71 billion, or 25.3% of total media ad spending in Australia. Meanwhile, TV ad spending in the country will … | Continue reading
Ecommerce represents only a small percentage of overall consumer packaged goods (CPG) sales, but it’s gaining traction. Dan Stangler, marketing director at Annie’s Homegrown, a producer of organic pastas, meals and treats, spoke with eMarketer about why ecommerce is b … | Continue reading
Strong demand for digital advertising will help to keep the UK’s advertising market in the black this year. Revenues at Facebook, Twitter and Google will all grow faster than the overall digital ad market. | Continue reading
As advertiser spending on programmatic advertising has grown, so too has the tech ecosystem of companies serving the market. However, according to many digital marketing professionals, this ecosystem may soon face increased consolidation as advertisers look to streamline operatio … | Continue reading