TBA has appointed Andrew Savill as client development director, a new senior role created by the agency following a record-breaking year in 2015. | Continue reading
FreemanXP has today (4 April) revealed it is working as Vodafone UK's lead creative agency, to activate the brand's 2016 sponsorship of Capital's Summertime Ball. | Continue reading
As the National Living Wage comes into effect today (1 April), Event spoke to Kru Live, Event Oracle, Zibrant and Excel London about its potential impact on the industry. | Continue reading
Nestlé Cereals has unveiled a cereal pop-up within Westfield Stratford, coined the the Aisle of Wonder. | Continue reading
Airbnb, Secret Garden Party and Ben & Jerry's feature in our most read stories of the past seven days. | Continue reading
Purity has been appointed as the official event staff supplier for BMW and Mini over the next three years, following a competitive pitch. | Continue reading
A Pimm's take over of Big Ben, Mumsnet's space mission and telepathic ordering technology from Deliveroo are among the stories that have conveniently landed in our inbox on April Fools' Day... | Continue reading
Smyle Group is forecasting that the recently completed 2015-16 financial year will deliver £14.4m combined turnover to the group, up from £10.54m in 2014-15. | Continue reading
Craft beer brand Brewdog has joined forces with Deliveroo to offer Londoners the chance to order beer from one of its bars without leaving the comfort of their own homes. | Continue reading
Manchester has announced plans for two large-scale events in 2016, The King Street Festival (28-30 May) and Summer in the City (22-24 June). | Continue reading
Lego has teamed up with London venue the ArcelorMittal Orbit to host its Bricks in the Sky exhibition from Saturday (2 April) until 10 April. | Continue reading
Computer brand Acer has unveiled a 'fashtech' experience at Westfield London, which will remain in situ until Sunday (3 April). | Continue reading
Indulged a little too much over Easter? Fear not, an event at one of the following venues is sure to encourage event profs and their guests to get active. | Continue reading
Hive, British Gas' smart technology offshoot, is offering consumers the chance to view a house of the future, via an immersive VR experience at Gadget Show Live from tomorrow (31 March), until 3 April. | Continue reading
Collider has merged with company Maynard Malone, a move that will see the agency's employee numbers grow to over 50. | Continue reading
Ambient has today (30 March) announced a new strategic approach with human emotion at its core, as well as a refreshed identity. | Continue reading
Vodafone will remain the headline sponsor of Capital's Summertime Ball for the next three years after signing an agreement with Global, the station's owner. | Continue reading
Canadian retail brand Kit and Ace is teaming up with luxury hotels across the globe, to launch branded pop-ups within the buildings. | Continue reading
Suntory has teamed up with London-based Japanese restaurant group Roka to bring the country's cherry blossom or 'Sakura' season to the capital throughout the month of April. | Continue reading
Bompas & Parr recently teamed up with GoldieRox to unveil a glow-in-the-dark algae necklace at the label's new collection launch, which was held at London's Lights of Soho. | Continue reading
Small batch rum brand, Don Papa Rum has revealed its plans to host a number of #DonSessions throughout the UK summer and beyond. | Continue reading
Airbnb has teamed up with Aquarium de Paris to offer consumers the chance to sleep amongst 35 sharks in an underwater bedroom. | Continue reading
The organisers of Secret Garden Party are to host a space-themed water fight at a secret London location on 1 May. | Continue reading
Invnt has appointed Matt Schrader as its managing director of strategic accounts, reporting into Scott Cullather, the agency's global managing partner. | Continue reading
Currys PC World unveiled a giant washing machine within King's Cross station yesterday (23 March) to promote the launch of the Samsung AddWash product. | Continue reading
A Batman vs Superman experience from Jeep, ITV's immersive The Durrells screenings and Hasbro's My Little Pony roadshow are among the events taking place over the coming weeks and days. | Continue reading
Adidas' Shoreditch pop-up, HBO's embroidery stunt and Dr. Oetker's giant chocolate bunny top our list of the most popular experiential stories this week. | Continue reading
Following the chocolate-filled long weekend, Flora gives Westfield a dose of plant power, Tanqueray No. 10 hits Leeds and EE lights up Wembley Stadium. | Continue reading
Unilever brand, Flora has revealed its plans to install a 13-metre dinosaur made of plants within Westfield Stratford tomorrow (25 March). | Continue reading
Mattel officially opened its Mattel Play! attraction in Liverpool on Tuesday (22nd March), which is the company's first branded site in Europe. | Continue reading
Haribo sent a group of Easter bunnies out onto the streets of London yesterday (23 March), to celebrate Easter. | Continue reading
Drp enlisted the help of a six-metre egg creation to unveil its 60,000sqft head office extension during a press conference yesterday (23 March). | Continue reading
EE has today (24 March) unveiled Light the Arch, a new app that allows consumers to design their own light show on Wembley's iconic arch. | Continue reading
Cadbury and Nickelodeon are serving up family fun this Bank Holiday weekend, while Jägermeister and Secret Cinema provide grown-ups an alternative to the chocolate madness. | Continue reading
Lager maker Carlsberg unveiled its chocolate pop-up outside the Truman Brewery in Shoreditch this afternoon (23 March) ahead of the Easter Bank Holiday. | Continue reading
Thanks to a partnership between Nickelodeon and Intu, SpongeBob Squarepants' Laughter Party will visit UK shopping centres from 25 March to 14 April. | Continue reading
Agencies including First Protocol, Smyle and George P Johnson have signed up for recruitment event MPI Connects, which takes place in London on 14 April. | Continue reading
Scottish craft beer brand Brewdog and Meantime Brewery are among the brands to feature at Castle Pubs' Craft Keg Fest, which is taking placing from 3 April to 26 June. | Continue reading
BBC Radio 1 has teamed up with Hideout Festival for the channel's first event in Croatia. | Continue reading
Hearst Magazines UK title Elle has partnered with Swarovski to host a fashion and fitness event at The Hoxton, Holborn on 9 April. | Continue reading
George P Johnson (GPJ) is looking to push forward its UK business with the help of two new recruits: Jonathan McCallum, chief strategy officer and Neil Mason, executive creative director. | Continue reading
Jägermeister has teamed up with Berlin pop-up Brünch to host two German-inspired food and beverage events this week (24-25 March). | Continue reading
Scotch whisky brand Johnnie Walker will host a chocolate and whisky tasting session in London's Hammersmith on Thursday (24 March) ahead of the Easter break. | Continue reading
Event took a sneak peek inside The Good Ship Benefit on the Thames, as production company The Persuaders fits out the space in time for its 9 April opening. | Continue reading
Lindt worked with Innovision to launch its Easter Gold Bunny Hunts last weekend (19-20 March), which will be available to experience until 10 April. | Continue reading
Guardian Media Group (GMG) has ceased its plans to transform the Midlands Goods Shed at King's Cross into a dedicated events space. | Continue reading
Uniqlo celebrated the launch of its newly-refurbished flagship store on Oxford Street with a giveaway on its rooftop today (18 March). | Continue reading
Adidas Originals celebrated the launch of its Future House space in London's Shoreditch with a live music gig within the building last night (17 March). | Continue reading