US email marketers are having increasing success with mobile devices compared to the desktop. According to August research, mobile devices were driving more email clicks, orders and revenues in Q2 2016 than a year earlier. | Continue reading
A haven for business-to-business (B2B) users, LinkedIn has dipped its toes into programmatic advertising for sponsored content. Now the business networking platform is making display ads available programmatically as well. Russell Glass, head of products for LinkedIn’s Mark … | Continue reading
eMarketer estimated earlier in September that more than 80% of smartphone internet time was spent with apps. A similar share of tablet time is spent the same way. Other research agrees: Time with mobile apps represents a huge chunk of digital media consumption. | Continue reading
Thanks in part to the strong growth of retail mcommerce, eMarketer expects holiday season retail ecommerce sales to grow faster in 2016 than they have since 2011, and to account for more than 10% of all holiday season retail sales in the US for the first time ever. | Continue reading
Over 80% of consumers worldwide said they have stopped doing business with a company following a bad customer experience, but there are a number of ways to avoid such problems. Among the top two are more options for online customer help, and faster service. | Continue reading
Homegrown social platform Line remains Japan’s leading social network, but Twitter has made a particularly strong impression on the country’s smartphone users ages of 10 to 19. Research suggests these younger Twitter users often have three or more accounts on the serv … | Continue reading
As video advertising continues to grow across the board, marketers and agencies are increasingly focusing on social venues such as Facebook, Snapchat and Periscope—the last of which launched a video ad platform in Q2 2016. | Continue reading
Mobile advertising and programmatic trading are advancing hand in hand across Western Europe’s main markets. This trend is especially clear in Germany, where programmatic outlays will make up 50% of all mobile display ad spending in 2016. | Continue reading
Running campaigns on the back of offline events in a timely manner—aka “moment marketing”—is becoming increasingly important in the UK. More often than not, such campaigns are being triggered by live sports events. | Continue reading
Over half of US smartphone users had visited a retailer’s website or app before making an in-store purchase as of May 2016. More than 50% also said they used a search engine before completing such a purchase. | Continue reading
Vietnam is home to a booming ecommerce market, with eMarketer projecting 20% annual growth in sales this year and next. And digital buyers are hitting up digital retailers frequently: Over 50% make online purchases more than once per month, including 19% who make digital purchase … | Continue reading
eMarketer has revised upward its projections for programmatic ad spending in the US, with increases driven primarily by mobile and video. By next year, three-quarters of all programmatic digital display ad spending in the US will go toward mobile. | Continue reading
The record-breaking adoption of Pokémon Go has stifled arguments that mobile apps have seen their heyday. But one runaway hit doesn’t diminish two significant challenges faced by app developers: acquiring and retaining high-value users. Every app now competes with more than … | Continue reading
Among US internet users who regularly go to casual, fast-casual and quick-service restaurants, 40% say they would like to hear from restaurants regularly. And by far the more desired type of marketing message was the discount. | Continue reading
More than 60% of US cable TV political ad spending is coming from political action committees (PACs) and issues advertisers, according to data from Viamedia on ads served on its platform between January and August 2016. | Continue reading
Trading digital display inventory programmatically in the UK is more common than ever. Fully 70% of all digital display ad spending will flow through programmatic pipes in 2016, eMarketer predicts, and that proportion will approach 80% by 2018. Growth is so strong because players … | Continue reading
Jonah Berger, a professor of marketing at The Wharton School of the University of Pennsylvania and author, spoke with eMarketer about how word-of-mouth influences consumers online and offline. | Continue reading
In China, the rural internet audience is growing. But rural internet users still spend less time online than their counterparts in cities, and they are less likely to report participating in every online activity studied in December 2015. | Continue reading
About 75% of consumers in Australia access the internet via mobile phone, but that figure is only as low as it is because of those ages 50 and up—61% of those ages 50 to 64 do so, and just 33% of those ages 65 and up do the same, meaning in younger age groups, just about ev … | Continue reading
The smartphone continues to eat away at desktop’s share of paid search clicks on Google. According to August research, the handheld device accounts for nearly half of clicks on paid Google search ads, with its share continuing to climb. | Continue reading
Despite the huge popularity of social networks among teens, more respondents reported using Gmail than Snapchat or Facebook, June 2016 research uncovered. The only site used more than Gmail was YouTube, which is not surprising given the plethora of content and influencers availab … | Continue reading
Most retailers worldwide offer a selection of free shipping options to customers, at least some of the time, research revealed. Retailers can still differentiate by offering ways to fine-tune shipping to customer needs. | Continue reading
Unlike major digital publishers in France and the UK, most of those in Germany have hesitated to embrace programmatic selling of display inventory and instead are firmly wedded to traditional trading systems. | Continue reading
Last year, search giant Baidu enjoyed the largest share of digital ad revenues of any company in China. But this year has brought bad press and new regulations, costing Baidu share of the market as Alibaba surges forward. | Continue reading
Shoppers look for value and quality when viewing content, according to Heather Loosemore, senior director of marketing and communications at Wal-Mart Canada. eMarketer spoke with Loosemore about how the brand leverages content marketing. | Continue reading
Ari Buchalter, president of technology at programmatic advertising solutions provider MediaMath, oversees all product and engineering teams across a variety of areas. Buchalter spoke with eMarketer about MediaMath’s focus on attribution capabilities and the importance of im … | Continue reading
The Middle East and Africa has the lowest rate of internet usage in the world—but it includes a few countries where penetration is extremely high, such as the United Arab Emirates where more than three-quarters of the population is online. The divide between sub-Saharan Afr … | Continue reading
This episode of “Behind The Numbers” explores some of the nuances of influencer marketing in a Skype discussion with Kate LaVail, a social scientist and senior account supervisor at the research and consulting firm Research+Data Insights (RDI), and Tim Burke, the CEO … | Continue reading
Advertising may be key to the existence of much digital video content, but that doesn’t mean digital video viewers are keen on it. In fact, when presented with a 15- and 30-second pre-roll ad, most viewers skip the ad, while one in five will simply close the video and stop … | Continue reading
Because of the rise of programmatic and its data-centric nature, more and more digital marketers—and publishers—are looking for adequate technology support. Most of these media professionals worldwide said establishing a programmatic technology partnership—from … | Continue reading
Topline retail sales for November and December are expected to rise modestly this year, but digital sales will grow more than four times as fast, according to one forecast. And all signs point to a greater than ever share of those sales coming from mobile. | Continue reading
Daily usage is highest among those ages 20 to 29, with over 90% of respondents in that age range saying they go online at least once a day; among those ages 30 to 39, close to 90% said the same. And the most popular device for getting online is the smartphone. | Continue reading
Current podcast listeners tend to be devoted, and tune in to their programs regularly. Naturally, advertisers want this type of loyalty too, along with some action. Yet according to August research, only 8% of US podcast listeners said they had bought a product or service after h … | Continue reading
US adults are spending more time than ever with mobile phones, and the lion’s share of that time is going toward apps. Mobile messaging apps are still a small component of overall app activity, but growing rapidly. | Continue reading
Mobile devices are central to the evolution of programmatic advertising in France and will be the main driver of medium-term growth. eMarketer estimates that mobile programmatic outlays accounted for about one-third of all programmatic ad spending in the country in 2015—but … | Continue reading
With internet users more focused than ever on social media, and social platforms focused on creating a seamless experience for users, many publishers believe they must create content specifically for distribution on such platforms. This native content is difficult to produce, and … | Continue reading
The average internet user in the US who subscribes to pay TV or video-on-demand (VOD) services watches more TV and video content each day than their counterparts in the UK, France, Germany or several other countries. Of course, much of that TV content is no longer viewed on tradi … | Continue reading
BBC's iPlayer service has dominated the UK's video-on-demand (VOD) landscape for many years. But Netflix and other subscription services are gaining ground. | Continue reading
Like those in other regions, marketers in Southeast Asia are increasing their programmatic ad spending. Recent forecasts suggest companies in Indonesia and Malaysia currently lead the region in programmatic ad investment, though the dollar figures remain small in comparison to mo … | Continue reading
US internet users are really into discounts and coupons, June 2016 research confirms. In fact, nearly a quarter of respondents said they would do pretty much anything for 40% or more in savings. | Continue reading
Marketers put more dollars behind their data-driven marketing efforts, and saw revenue gains from those efforts, between Q1 and Q2 2016 in the US. According to August research, this upward track is expected to continue into Q3. | Continue reading
More than half of senior-level retail executives in North America believe their brand image and product assortment are key drivers of customer engagement, July 2016 research indicates. Store associates, not so much. | Continue reading
Most ad blocking users in Poland say they started blocking ads because they were annoying—and because digital placements often cover up the content they’re supposed to support. To get most of them to stop blocking ads, publishers may have to serve fewer of them— … | Continue reading
Ulrich Kramer, managing director of marketing and advertising firm Pilot Hamburg and vice chair of digital media agency group Fachkreis Online-Medienagenturen (FOMA) at German digital industry trade group BVDW, talked about programmatic advertising and ad blocking in that country … | Continue reading
Digital music listeners in China overwhelmingly listed the ability to listen to high-quality versions of music content as their most desired feature in a digital music subscription, according to May 2016 polling. Nearly 50% said that was what they desired more than anything else. | Continue reading
eMarketer predicts that programmatic digital display ad spending in France will grow by more than 30% this year to reach €555.65 million ($616.46 million), accounting for almost two-thirds of all display advertising. According to eMarketer’s first-ever forecast of the Frenc … | Continue reading
Getting smartphone owners to download an app is still somewhat of a challenge for a number of marketers. According to research, there are a variety of reasons why smartphone owners install a mobile app, and one of the main motivations is simple: They had a specific task, and they … | Continue reading
Shopping digitally this holiday season is a given for most mobile device users in the US. According to July research, 71% of those polled said they would make some to all of their gift purchases online, compared to 29% who said they would not | Continue reading