Fresh off the plane from Texas, Dan Machen, director of innovation at Closer reveals his five favourite things from this year's SXSW festival. | Continue reading
Benefit, Vans and McDonald's all feature in our roundup of the most popular stories of the past seven days. | Continue reading
Telecoms brand Three has created a new stage for 2016's Snowbombing festival, which will take place in the Austrian town of Mayrhofen from 4-9 April. | Continue reading
Clothing brand Uniqlo is running a giveaway on the roof of its flagship London store, to celebrate its re-opening tomorrow (18 March). | Continue reading
Channel 4 has teamed up with agency Chillsauce to launch The Hunt Live, a live event based on the company's Hunted reality show. | Continue reading
Luxury vodka brand Absolut Elyx has teamed up with chef Anna Barnett for a supper club event next Tuesday (22 March) to mark World Water Day. | Continue reading
Cadbury its offering consumers a chance to own a slice of its much talked about Creme Egg Cafe pop-up, which closed its doors on 6 March. | Continue reading
Jägermeister teamed up with Matt Tuck, lead singer of heavy metal band, Bullet for My Valentine to deliver its latest Ice Cold Gig across three different locations. | Continue reading
Marmite, Jordans and Belvita are joining Brand Belief's Deskfast Day activation at the commuter hotspot from 22-23 March, to promote the importance of breakfast. | Continue reading
Future Finance enlisted agency House of Experience to obstruct the pathways of popular student haunts across London with a giant, gold-coloured coin yesterday (16 March). | Continue reading
WWF is preparing for activations across London on Saturday (19 March) as part of its annual Earth Hour event. | Continue reading
McDonald's has launched its Monopoly Prize Choice game today (16 March), in partnership with Hasbro and agency The Marketing Store. | Continue reading
Parenting network Mumsnet has announced Barclays will sponsor its 2016 Workfest event, which is set to take place at 30 Euston Square on 14 May. | Continue reading
Bookmaker Coral is targeting punters at this year's Cheltenham Festival (15-18 March) with a circus-themed activation named the Greatest Show on Turf. | Continue reading
Subway recently offered four Liverpool FC fans the chance to take part in a training session led by star player Daniel Sturridge, to promote its relationship with the club. | Continue reading
Secret Cinema has revealed that its nightclub concept, Secret Cinema X will return for one night on Easter Saturday (26 March). | Continue reading
Automotive brand Nissan has teamed up with Loughborough University to create an index that measures the excitement of football fans. | Continue reading
The Economist and Jaguar have both unveiled activations at the Wearable Technology Show today (15 March), which is taking place at Excel London. | Continue reading
Organic beauty brand 7th Heaven closed the doors to its ethical bunny spa in London's Covent Garden yesterday (14 March), following a three-day tenure. | Continue reading
David Burgman, the former new business manager at Tribe Marketing and co-founder of Raptor says the five-month-old business has ambitions to be the student marketing agency of choice. | Continue reading
Drp has appointed Andrew Grierson as its new project manager, a role that will see him work across a number of the agency's clients. | Continue reading
Leeds-based rotating bar concept The Hedonist Project has secured Tanqueray No. 10 for its gin-focused spring incarnation, which is set to launch on 30 March. | Continue reading
ISES' Accelerate conference will span three days and multiple London-based venues in 2016, as well as include the inaugural Creative Disruptors Awards. | Continue reading
IMG's five-kilometre running event, The Color Run has added Renault, Capri-Sun and Alpen to its roster of partners for 2016. | Continue reading
Student lending company Future Finance has enlisted House of Experience to deliver a campaign that is designed to target its student audience. | Continue reading
Intu revealed its multi-sensory Style Garden concept at centres in Lakeside and Chapelfield last Friday (11 March). | Continue reading
London's House of Vans is set to host the UK instalment of Vans' 50th birthday celebrations from 18-19 March. | Continue reading
Gett and Warner Bros Pictures UK have joined forces to offer Gett users the chance to attend the premiere of the new Batman v Superman: Dawn of Justice film, which hits cinemas on 25 March. | Continue reading
Benefit is set to open its own three-storey ship on the Thames next month, in a move designed to promote its best-selling products. | Continue reading
Lego teamed up with The Toy Store to install a giant Hulk Buster Smash model from the Avengers movie franchise within its Oxford Street outlet on Wednesday (9 March). | Continue reading
Samsung is currently challenging consumers to win a new Galaxy S7 by tracking down couriers in cities throughout the UK. | Continue reading
ISES Live 2016 will take place in Austin, Texas, while Alberta in Canada and Denver, Colorado have been named as the host destinations for the 2017 and 2018 conferences. | Continue reading
Retailer Uniqlo has today (10 March) announced plans to turn its flagship store in London into a 'cultural hub' that will host monthly events, as well as new tie-ins with the Tate Modern and NTS Radio. | Continue reading
Innovision has added six new employees to its project delivery team, including former Financial Times' events manager Alice Zalwango. | Continue reading
Pulse Group has created Emirates' exhibition stand at the ITB travel exhibition in Berlin, which is taking place from 9-13 March. | Continue reading
As The Crystal Maze (finally) comes to life in north London, we reminisce on these awesome activations that transported us back in time to a life of cola sweets, chunky mobile phones, Britpop and Space Invaders. | Continue reading
Harvey Nichols and Grey Goose have teamed up to host a one-off cocktail masterclass and dining experience at the retailer's new Fifth Floor Bar in London on Sunday (13 March). | Continue reading
Event caught up with Fiona Mills, brand communications manager at Greggs, to discuss the brand's Nappucino sleep pod activation on the Thames. | Continue reading
Craft beer brand Goose Island is hosting its first London-based 312 Day party at Hoxton Docks on Saturday (12 March). | Continue reading
We are delighted to announce that the 2016 Event Awards are now open for entries. | Continue reading
Samsung has revived its School of Rugby campaign for the Six Nations tournament with a virtual reality (VR) pop-up at Twickenham. | Continue reading
Natural drinks brand Innocent has announced the return of its 'off-the-grid' Unplugged Festival, and has hired Taylor Herring to cover the event's PR. | Continue reading
Brands such as Ketel One, Patrón and Campari are teaming up with London's top venues as part of the three-day Cocktails in the City event, which kicks off tomorrow (10 March). | Continue reading
TRO is looking to expand its creative technology offering on a global scale, a move that will enable the agency to further enhance its events and service clients around the clock. | Continue reading
Telecoms brand Three is to launch an experiential tour to promote its Blackspot Banisher campaign on Saturday (12 March). | Continue reading
In celebration of International Women's Day, Event takes a look back through its My Event World archives to showcase some of the best female talent in the industry. | Continue reading
Household appliance brand Neff has been announced as presenting partner of the The Big Feastival, the IMG-produced food and music festival fronted by Jamie Oliver and Alex James. | Continue reading
The Mayor of London's Office has announced plans to host Search Party - a free party in the capital held at a secret location. | Continue reading