By 2020 4G LTE will make up over 60% of all mobile connections in the country, and total nearly 15 million connections; each year, the 4G LTE share of the mobile market will increase by 10 points or more. | Continue reading
Nearly 85% of smartphone social media app users ages 15 to 24 in Singapore said they used the Facebook app—but almost 100% of those ages 25 to 49 said the same. Mobile messaging apps are even more popular, with WhatsApp on top. | Continue reading
In the rapidly changing space of immersive media, a lot can happen in a few months. Several key developments in virtual reality (VR) and augmented reality (AR) highlight new trends and considerations for brands, agencies and publishers looking to create and deliver immersive expe … | Continue reading
Mobile video ad spending continues to see healthy growth in the US, with many advertisers suggesting the format helps improve brand awareness, audience targeting and brand favorability. But despite these positive results, many advertisers also note a variety of challenges with mo … | Continue reading
In many respects, social media and paid search are ideal partners. One facilitates branding and engagement, while the other helps seal the deal by driving traffic, leads and sales. | Continue reading
Digital technology has had an overwhelmingly positive impact on marketers’ business outcomes. But actually implementing the necessary internal changes needed to make transformative digital technologies work properly can be difficult. Many organizations report issues adaptin … | Continue reading
The UK will remain a market leader in programmatic digital display ad spending, and this year eMarketer expects advertisers to spend £2.67 billion ($4.08 billion) on programmatic trading, up 44% from last year. And further growth is anticipated: This year, programmatically traded … | Continue reading
Modiface is an augmented reality technology provider that builds tools for beauty marketers, such as Sephora and L’Oréal, that allow consumers to virtually try on products through a brand’s mobile app, website and in-store tablets. eMarketer spoke with Jennifer T … | Continue reading
Three-quarters of retailers in India plan to increase investment in social media promotions and advertising, according to May 2016 research. Social is already a leading channel for digital marketing among all advertisers in the country. | Continue reading
This year, according to an August report, English-speaking adults in Canada spent an average of over 10 hours a week watching digital video, up about 4% since last year and more than 40% over 2013. YouTube videos are among the most popular content. | Continue reading
National storage provider Extra Space Storage knows the importance of optimizing customer journeys, but doing that requires developing a deep understanding of why customers exhibit certain behaviors online. Brooke Johnson, senior manager of marketing optimization at Extra Space S … | Continue reading
eMarketer’s first forecast for programmatic advertising in Germany predicts that the market in the country will grow by more than 24% this year, accounting for 41% of all digital display advertising. Half of mobile display ads are already transacted programmatically. | Continue reading
Streaming music subscription services are increasing in popularity in markets around the globe. But despite this popularity, Japan is an anomaly when it comes to streaming, particularly among its smartphone users. Nearly three-quarters have never subscribed to a music streaming s … | Continue reading
US internet users are not very fond of ads, and many are installing ad blockers to get an improved—and uninterrupted—browsing experience. According to May 2016 research, internet users download ad blockers for a variety of reasons, including the fact that they’r … | Continue reading
Earlier this year, eMarketer expected US advertisers to continue spending more on TV ads than on digital placements through this year. But digital is catching up faster than expected, and will overtake TV this year. | Continue reading
Over 50% of internet users ages 16 and up said they had made a digital purchase in eight different product categories, ranging from household appliances and clothes to shoes and books. Household appliances and clothes were among the most popular. | Continue reading
Though many US digital buyers use mobile to purchase clothing, a large majority still heavily rely on desktop, July 2016 research revealed. Among those apparel buyers who do tap mobile devices, most also use PCs for the same purpose. | Continue reading
Facebook is the No. 1 app in the UK, according to July data, with Google not far behind. Other digital giants like Apple and Amazon are also represented in the top ranks. And so is a newcomer: Pokémon Go. | Continue reading
Most internet users rely on reviews when deciding to purchase a product, research revealed. About half are most likely to read reviews while on a company’s website, before adding a product to their shopping cart. | Continue reading
Despite whisperings of its decline in recent years, email remains a growing, go-to channel for marketers. However, for email to continue that success, marketers must consider how and why mobile use, increases in message volume and frequency and data-driven relevancy impact perfor … | Continue reading
Asia-Pacific marketers surveyed in July reported they considered a wide range of development areas important, with nothing emerging as a consensus winner—marketers were about as likely to say they were focusing on product development as CRM, for example. On social too, thei … | Continue reading
More marketers are evolving their attribution models toward more sophisticated algorithm-based attribution techniques that help them more precisely define campaign reach, target specific customer groups and allocate media spends. Using such tools is getting more important as comp … | Continue reading
Diversity and inclusiveness have become major issues in the advertising industry in recent years, both for audiences and within its own ranks. eMarketer spoke to God-is Rivera, associate director of social media at digital marketing and advertising agency VML, about how brands ap … | Continue reading
Across all major markets in Latin America, smartphone shipments declined in Q2 2016 compared to Q2 2015. In Brazil and Mexico, shipments were down about 12%, meaning declines of millions of units. | Continue reading
The reach of the internet has more than doubled in Turkey between 2008 and 2016, according to data released in August. And according to research from 2015, smartphones are now the most common internet access device in the country. | Continue reading
Younger digital video viewers in Malaysia watched more videos than their older counterparts in March 2016, but viewers watched almost the same number of ads regardless of age. | Continue reading
Research suggests many CMOs are still unclear about the quantitative effect of social media on their business. This uncertainty surrounding social media is encouraging more investment in marketing analytics as they try to understand the channel’s impact on their organizatio … | Continue reading
Holiday shopping will soon be in full swing. According to August research, more than half of US internet users feel that loyalty programs will affect whether they shop at a big-box store or not for the holidays. | Continue reading
Social media is playing a growing role in the purchasing habits of internet users in Australia, with many mentioning it as a key influence on buying decisions. That’s leading to higher prices for social ads among Australian retailers as they seek to persuade consumers. | Continue reading
Restaurant executives are continually turning to technology to improve overall efficiency, and according to June 2016 research, they are not only adopting customer-facing technologies such as loyalty programs and personalized offers, but also those in the back end, like predictiv … | Continue reading
More than half of US internet users subscribe to subscription video-on-demand (SVOD) services like Netflix, Hulu and Amazon Prime Video. And according to June research, the US is well ahead of other major markets, such as the UK and Australia, when it comes to the ongoing trend a … | Continue reading
Basic communications functions rule smartphone use in Brazil, according to February 2016 research. Nearly 80% of those surveyed in said they emailed, called and texted daily via their phone. | Continue reading
Nearly 80% of millennials ages 18 to 34 were aware that digital ads are served to them based on their browsing history, compared to under 70% of the total survey base, users ages 18 to 64. Millennials were also more likely to understand the basic tradeoff of value involved in ad- … | Continue reading
Digital video ads are becoming an ever more important part of the digital display landscape in the UK. However, while digital video ad spend is increasing, it remains a minority portion of overall digital display spending. | Continue reading
Marketers around the world are funneling an increasing amount of their ad budgets into digital channels. But that’s just the beginning of the story. | Continue reading
Hubert JP Jolly, global head of channel and enterprise services for Citi's Treasury and Trade Solutions business, speaks to eMarketer about how Citi is making the B2B user experience easier and more mobile-friendly. | Continue reading
Updated research on the search habits of China’s internet users suggests continuing double-digit growth in the country’s audience of mobile search users. A proliferating range of uses for mobile search is contributing to the growth, with more users relying on mobile q … | Continue reading
Episode 8 of eMarketer’s “Behind the Numbers” podcast starts off by highlighting how digital video viewership growth for the 2016 Rio Olympics exceed expectations and then shifts to a conversation about the state of advanced TV advertising in the US with two exp … | Continue reading
More than a quarter of digital buyers in France are open to making a contactless mobile payment, and 7% have already done so. But most hesitate to take the plunge. | Continue reading
Hongwei Liu, co-founder and CEO of retail wayfinding software provider Mappedin, tells eMarketer how retailers can make their in-store shopping experience more attractive to today's omnichannel shoppers, who value efficiency. | Continue reading
Marketing technology can be useful for marketers looking to strengthen their digital personalization efforts. According to June research, well over half of senior B2C marketers globally rely on web analytics software, customer relationship management (CRM) and content management … | Continue reading
In the past, smartphone owners worldwide have camped out for days to get their hands on Apple’s latest iPhone model, but the release of the iPhone 7 may not be as highly anticipated. Lack of new features is one of the main reasons why excitement has waned. Most are also lik … | Continue reading
Loyalty programs have become an important marketing tool for retailers, and most companies entice shoppers to join these programs by offering rewards. But these incentives may not be enough to keep consumers satisfied and happy that they joined it in the first place. Retailers ma … | Continue reading
After weathering criticism of its initial ad offerings, Snapchat is poised for explosive growth in ad revenues in the coming years, according to eMarketer’s first forecast of ad revenues for the social platform. | Continue reading
About three in four female internet users in Japan say they research things they see on TV at least occasionally via the internet. The youngest women are the ones most likely to do so frequently, and most commonly look up locations like stores, as well as products and services. | Continue reading
It might be easy to assume that the shorter the video ad, the better the completion rate. But maybe things change when it’s on a social platform. According to Q2 data, video ads that were between 30 and 60 seconds long fared better than those of less than 30 seconds on Face … | Continue reading
Paid search advertising still accounts for the biggest share of digital ad spend in the UK. However, consumers are increasingly tuning out such ads. More people are failing to recognize them in the first place, while fewer of those that do are clicking on them. | Continue reading
In spite of the great advances made in the fight against ad fraud, the practice is still costing US digital display advertisers billions of dollars. | Continue reading