London's Trafalgar Square is set to house the UK's largest Monopoly board from 2-3 April, as part of the capital's first-ever London Games Festival. | Continue reading
Greggs is hosting a sleep-based activation on the banks of the Thames today, in order to promote its new flat white coffee. | Continue reading
Event is to bring its Agenda print issue to life with a special lunch for the MDs of some of the UK's leading brand experience agencies, at the Bulgari Hotel in London's Knightsbridge today (8 March). | Continue reading
HBO is celebrating the launch of Game of Thrones: The Complete Fifth Season on Blu-ray and DVD by revealing a giant chocolate dragon's egg in London's Selfridges. | Continue reading
Suzi Thrift, production director at Jack Morton, revealed how King Digital Entertainment's Candy Crush castle was created during an interview on the structure's launch night (2 March). | Continue reading
Land Rover marked the production of its 100,000th Discovery Sport model by presenting a family with a personalised Mother's Day surprise. | Continue reading
Molton Brown offered consumers the chance to create their own personalised Mother's Day cards within its stores over the weekend (4-5 March). | Continue reading
Sky Atlantic has teamed up with snow artist Simon Beck to create a temporary mural celebrating the upcoming new series of Game of Thrones. | Continue reading
Red Bull has announced that the UK round of its Air Race World Championship event series will return to Ascot for the third consecutive year from 13-14 August. | Continue reading
In the final article in our 'hot brands' series, we take a look at the impact Adidas is having on the experiential scene. | Continue reading
House of Vans, Young's and Cocktails in the City feature in our round up of activity taking place next week. | Continue reading
Japanese lager brand Asahi launched its super slow-mo photo booth experience during a special event at the Old Truman Brewery in London's Shoreditch last night (3 March). | Continue reading
The Coca-Cola London Eye has teamed up with Roald Dahl's Charlie and the Chocolate Factory on the West End to deliver an interactive experience aboard its capsules this Easter. | Continue reading
Cadbury officially kicked off its Easter campaign today (3 March), by placing three oversized, purple-coloured eggs in the Loch Ness. | Continue reading
Japanese lager brand Asahi is set to unveil a super-slow motion video booth experience tonight (2 March) at the Old Truman Brewery. | Continue reading
Secret Cinema has announced 28 Days Later as the cinematic inspiration of its next project, which will be held in both London and another city in the UK. | Continue reading
House of Vans has selected a handful of Vans Girls Ambassadors to host a one-off event within the space, in celebration of International Women's Day on 8 March. | Continue reading
The Event Management apprenticeship standard has been approved by the Government as part of its Trailblazer programme. | Continue reading
Reebok invited consumers to showcase their running skills in order to win a pair of its new ZPump 2.0 shoes in Stockholm over the weekend (27-28 February). | Continue reading
A giant smoke-breathing dragon has landed on the banks of Caerphilly Castle to mark the launch of the Welsh Government-backed Historic Adventures campaign, led by environment service Cadw. | Continue reading
Jaguar has teamed up with Olympic skier Graham Bell to set the Guinness World Record for the 'fastest man on skis'. | Continue reading
TRO is set to expand its offering with a new sub-division known as TRO Retail, which will be officially unveiled at the Retail Design Expo, Olympia from 9-10 March. | Continue reading
Big Cat Group has revealed to Event that it has increased its 50% ownership of agency House of Experience to 100%. | Continue reading
Elizabeth Arden brand Juicy Couture unveiled its Viva La Juicy Rosé Garden Party pop-up within Singapore's Changi Airport today (1 March). | Continue reading
Cadbury has today (1 March) launched a £6m Easter campaign for 2016, launching the initiative's experiential arm with a stunt in Loch Ness, Scotland. | Continue reading
Samsung enlisted the band Years & Years to showcase its new Samsung Galaxy S7 tech via a virtual reality (VR) performance on Sunday (28 February). | Continue reading
Transport for London (TfL) has enlisted author and comedian Julian Clary to deliver a one-off story time experience on the Emirates Air Line cable car tomorrow (2 March), in celebration of World Book Day. | Continue reading
Glenmorangie will unveil the second edition in its pop-up bar series, coined Beyond The Cask, within London's Soho on Thursday (3 March). | Continue reading
Innocent finished a three city tour with its travelling supermarket last Friday (26 February), in a bid to promote its super smoothies range. | Continue reading
Bobbi Brown Cosmetics is to celebrate its 25th anniversary with a new branded afternoon tea experience in London. | Continue reading
Secret Cinema has released images from inside its latest production, the name and theme of which is being heavily guarded. | Continue reading
Concerto Live has appointed Max Fellows as head of client services. | Continue reading
As sartorial activity grips London across London Fashion Weekend (25-28 February), we speak to Carolyn Dickson, producer at Inca, about how the agency staged Temperley's catwalk show at London Fashion Week. | Continue reading
This month saw brewer Greene King launch its year-long What's The Story campaign, featuring an interactive taxi experience. | Continue reading
South African Tourism, Pepsi Max Cherry and Lush Cosmetics all feature in our most read story list from the past seven days. | Continue reading
More than 100,000 visitors flocked to Mobile World Congress (MWC) in Barcelona this week (22-25 February) to check out the latest in mobile technology from the likes of Samsung, T-Mobile and AT&T. | Continue reading
Sports retailer American Golf is to launch a new experiential show at Event City in Manchester this weekend (27-28 February). | Continue reading
Viacom channel Nickelodeon is to host its Slimefest event in the UK for the first time. | Continue reading
Amplify, MCCGLC, Chillisauce and Touch Associates have all been named by the London Stock Exchange as Companies to Inspire Britain. | Continue reading
New student marketing agency Raptor has won accounts with Uber and restaurant delivery service Deliveroo, and is about to kick off the second leg of an experiential campaign with the latter. | Continue reading
MCM Central, the organiser of the UK's Comic Con, has acquired the YouTube festival Summer in the City. | Continue reading
Organic beauty brand 7th Heaven has announced plans to open a pop-up 'bunny spa' in London's Covent Garden. | Continue reading
UBM has reported a 3.9% rise in its Events division's like-for-like revenue, for the year ended 31 December 2015. | Continue reading
Samsung is to showcase its Galaxy S7 and Gear VR products with a live and interactive experience featuring the band Years & Years. | Continue reading
Beer brands are not afraid of getting creative with their experiential campaigns, as our run-down of Event's favourites from the last few years shows. | Continue reading
Jeep has partnered with Warner Bros Pictures to deliver a live experience inspired by the Batman v Superman: Dawn of Justice film, which is set to premiere on 25 March. | Continue reading
Oliver Burgoyne has stepped down from his role as client services director at House of Experience, while parent company Big Cat Group has opted to extend its equity in the business it acquired in 2012. | Continue reading
Odeon's flagship cinema in London's Leicester Square has been transformed into the 'Leodoen', in support of Leonardo DiCaprio's potential Academy Award win. | Continue reading