Internet users in Spain spend more time on Airbnb per visit via desktop computer than any of their European counterparts; 35% of travelers have also booked lodgings via Airbnb in the past year. That puts them ahead of counterparts in much of Europe as well as the US. | Continue reading
Edison Research has focused on understanding millennial moms in its “Infinite Dial 2016” and “The Research Moms 2015” studies. eMarketer spoke to Megan Lazovick, director of research at Edison, about some common characteristics of millennial moms and how t … | Continue reading
Brazil’s internet users are more likely to watch video-on-demand than their counterparts in the rest of Latin America, and according to August research, YouTube is their No. 1 viewing destination. But Netflix is not at all far behind. | Continue reading
Southeast Asia has all the ingredients for a promising ecommerce market—rising internet and mobile penetration, a growing middle class with greater discretionary spending, and an increasing supply of digital platforms. Still, many challenges continue to hamper ecommerce gro … | Continue reading
This year, parents are expected to spend an average of $1,642 on back-to-school expenses, and according to research, they plan to spend more on musical instruments, as well as mobile devices, than they did last year. | Continue reading
Almost all millennial social media users in Mexico use Facebook—and that’s true for both older millennials and younger ones. But usage of other major social platforms varied by age even within the 18-to-34 group. | Continue reading
Facebook reaches about nine in 10 social network users and six in 10 internet users in the UK this year, according to eMarketer’s latest estimates of internet usage in the country. That amounts to 48.0% of the total population accessing a Facebook account on at least a mont … | Continue reading
A wide variety of industries, from retail to hotels to stadiums, are tapping into proximity technology to help them better target customers and gather better insight into consumer behavior. Although some research suggests beacons have been the most widely deployed proximity techn … | Continue reading
Participation in loyalty programs is flat in Australia, and according to 2016 research, the biggest reason for internet users to stop participating in programs is simple: They just aren’t earning points and rewards fast enough. | Continue reading
Last year, nearly half of US executives said their company was in the deployment phase of production for predictive analytics. However, their efforts haven’t translated to successful deployments a year later, research found. | Continue reading
The lines between native advertising and editorial content are continuing to blur, as more magazine publishers involve their editorial team in the production of native ads than their separate native ad team. | Continue reading
On social networks, consumers are browsing rather than searching with specific goals in mind, so need-based purchases are less frequent. That’s why Teleflora, an online florist marketplace with a business model driven by an urgent need to send a gift, relies more heavily on … | Continue reading
Digital marketing channels, like promotional emails and social media ads, can have an influence on millennial purchases, research indicates. In fact, more than two-thirds of US millennial internet users said promotional emails affected their purchase decision on at least a few oc … | Continue reading
Flexibility is a key focus for small business (SMB) marketers when selecting marketing technology software. Many say that building a marketing technology “stack” from various vendors is preferable to choosing a single vendor because they can select best of breed servi … | Continue reading
Three in four mobile payment users in China cited the convenience of such payments as a reason they use them, according to July research. About seven in 10 were also pleased to leave cash and bank cards at home—another sign of convenience. | Continue reading
Customized pricing and in-depth product details are among the key elements of business-to-business (B2B) ecommerce experiences, and B2B players are differentiating themselves in these areas. UPS’ Brian Littlefield, director of marketing for the industrial and automotive seg … | Continue reading
The UK still has the largest retail ecommerce market in Western Europe, but Germany is No. 2 and will remain in second position throughout eMarketer’s latest forecast for retail spending around the world. Retail mcommerce growth is a major contributor to the ongoing success … | Continue reading
The rapid increase in mobile and smartphone usage in Canada, like nearly every other developed country, has changed the way people consume media. As a result, marketing investment has shifted to make mobile the primary focus of many brand campaigns. Despite this, best practices f … | Continue reading
Research suggests B2B marketers use lead generation programs not only to help increase their volume of potential leads, but also to help better segment and target prospects. Many also emphasize the importance of getting quality leads over quantity. | Continue reading
Measuring effectiveness across devices and content platforms is not a one-size-fits-all endeavor. Key performance indicators can vary widely by advertiser, device, campaign objective and even daypart. But at some point, most marketers need to take stock of completion and clickthr … | Continue reading
UK internet users surveyed in May 2016 provided a clear blueprint for retaining customer loyalty even when competitors offer cheaper deals: 52% said they would continue to use a more expensive brand if they received good service. Nearly as many said high-quality products would ke … | Continue reading
In-store retail sales in Canada were up about 2.9% in Q2 2016 compared with the same period the prior year. The increase came after stronger 4.5% growth in Q1, and eMarketer expects total retail sales growth of less than 2% this year. The picture will be rosier on digital channel … | Continue reading
Over 50% of Line users in Japan said they were spending more time on the service than last year, while just 11% said the time they spent there decreased over the same period. Instagram users were even more likely to have increased time spent on the social network. | Continue reading
The vast majority of Germany's adults have heard of virtual reality (VR), but only 16% have used it themselves. Video gaming is one of the most popular applications to date—gamers rate VR's ability to immerse them in the action. | Continue reading
Industry watchers saw WhatsApp’s announcement that it would share information with Facebook—and get closer to offering ads of its own—as inevitable. Millions of its users may still object, however, as most internet users still consider their mobile number a priv … | Continue reading
In a constantly evolving digital landscape, it’s no wonder that US marketers want their department personnel to remain both informed and nimble. According to March research, almost seven in 10 feel the drive to innovate will likely impact their staffing decisions over the n … | Continue reading
Research from Vietnam suggests the country’s internet users are interacting with more influencers on social platforms like Facebook and YouTube. The insight hasn’t been lost on the country’s marketers, who are increasingly using social networks as a key business … | Continue reading
Roughly half of US internet users don't plan to use a mobile wallet within the next six months. But, according to an August 2016 report, which looked closer at the sentiments of particular age groups, millennials appeared most likely to deploy an application like Apple Pay, A … | Continue reading
Even though most US retail ecommerce professionals believe it makes sense for their business to use text messaging to communicate with customers, just 29.0% say they actually do so, according to June 2016 research. | Continue reading
A year ago, Xiaomi was shipping more smartphones in China than any other brand. But by Q2 of this year, Huawei had pulled ahead into first place, with Oppo close behind—as Xiaomi reportedly shipped substantially fewer devices. | Continue reading
Podcasts have been trending again as popular titles in comedy, true crime and other genres have made a hit with UK listeners. But only about 33% of UK podcast listeners ages 18 and up have ever paid for a podcast. | Continue reading
Social media has changed the way people pay attention to news and the formats by which it is consumed, according to Eric Hippeau, co-founder of video news provider NowThis News, which operates on social media platforms, and managing partner at Lerer Hippeau Ventures. eMarketer sp … | Continue reading
US media publishers like Yahoo, Gannett and NBC Universal have seen a decrease in Facebook desktop visits during Q2 2016 compared to the previous quarter, research indicates. But this decline may not be all that surprising: The use of Facebook on a mobile device has skyrocketed o … | Continue reading
Married women in Japan may seem antisocial—or at least anti-social-media—based on June 2016 research that found most don’t use Facebook, Twitter or Instagram. But this is in line with findings among all women in the country—who tend to prefer homegrown ser … | Continue reading
Generational differences are a fertile source of conventional wisdom, correct or otherwise. For instance, there is now a common assumption that while older folks differ greatly from country to country, millennials are a cosmopolitan cohort. And because millennials came of age wit … | Continue reading
The channels consumers use to request customer service are increasingly following the multichannel nature of the broader media landscape. In addition to phone calls and email, many younger consumers are also making more requests via social media and mobile apps, complicating effo … | Continue reading
Brazil and Mexico account for most mobile app sessions in Latin America, according to data for the year leading up to June 2016. The region’s single largest market, Brazil, contributes one in three app sessions. | Continue reading
In Denmark, Finland, Norway and Sweden, mobile-first social media properties like Snapchat and WhatsApp are overwhelmingly accessed via smartphone. But smartphones are the device of choice for other social sites too, and exceed desktop usage rates for most. | Continue reading
Ad scrollers, a format that appears as a window revealing creative as the user scrolls, can have a positive effect across brand metrics, such as purchase intent and awareness. According to research, 51% of mobile device users who saw ad scrollers viewed a brand more favorably aft … | Continue reading
Dhanusha Sivajee, executive vice president of marketing at XO Group, talks about alignment and collaboration between the lifestage media company’s marketing and product teams, as well as the skills needed to work in a fast-paced environment. | Continue reading
The marketing and ad tech stacks seem to be getting taller all the time, and according to April research almost all US marketers have implemented at least some type of marketing technology. But the most commonly used tool is also a fairly familiar one: analytics. | Continue reading
Though digital publishers have traditionally relied on advertising to monetize their content, ad blockers have certainly changed the way they approach their monetization strategies. Subscriptions are a key component: May 2016 research revealed that more than three-quarters of US … | Continue reading
Consumers in the UK are generally quite excited about the potential offered by virtual reality (VR), and with Oculus Rift finally getting a UK release date, that excitement is palpable. UK businesses, too, are getting on board, and they’re keen to put customer experience fr … | Continue reading
With Brexit still fresh in memory and potential shifting global economic ties, it makes sense that CEOs in Canada are concerned with the impact those forces may have on their businesses. And according to an April 2016 survey, over 90% worry about worldwide economic forces affecti … | Continue reading
T.R. Harrington, CEO of search and social media agency Darwin Marketing in Shanghai, talked to eMarketer about Alibaba’s and Tencent’s mobile payment strategies and how they are retargeting consumers. | Continue reading
Thought leadership content is a common staple within executives’ content marketing programs. But what are the key reasons for creating this type of work? According to research, almost half of professionals worldwide produce thought leadership content to stand out from compe … | Continue reading
Two in three senior business decision-makers in the UK think artificial intelligence (AI) will help them make the customer experience better by providing them with new data, and half hope to automate tasks so their human workers can add value in new places. But there are many con … | Continue reading
For marketers looking to decode the customer journey, understanding customer pain points can be helpful. According to April 2016 research, three-quarters of executives in North America said they have at least some capability to detect when and how digital customers are struggling … | Continue reading