This year, back-to-school is a mobile affair for most parents, according to July research. About one in three will buy items for their kids via smartphone, and another 25% will research and browse back-to-school products the same way. | Continue reading
In Brazil, 49% of internet users watch video-on-demand (VOD) at least weekly, according to May research—a reach that ties with that in the US. Mexico is behind, at 40%. Brazil also outperforms Mexico in VOD viewing via mobile. | Continue reading
A growing appetite for international travel among consumers in China is fueling renewed interest among marketers in understanding how and where they spend their travel dollars. According to research, experiences, as well as purchasing local goods and souvenirs, is at the top of m … | Continue reading
In its first five years, Snapchat has attracted millions of users and several big brand advertisers, but also criticism of its initial ad offerings, which only debuted last year. The company’s actions over the past several months have largely changed those opinions, and ad … | Continue reading
The share of web users in Germany who watch videos online jumped by more than 20 percentage points between 2015 and 2016—and almost half of those viewers saw video content every day | Continue reading
In the latest episode of “Behind the Numbers” our analysts discuss three key mobile messaging trends: US teens and their smartphone habits, of which messaging is a big part; what mobile messaging adoption looks like in the US; and how Snapchat is monetizing its growin … | Continue reading
More B2B marketers are reporting a noticeable increase in company sales thanks to their use of marketing analytics. Many B2B executives note such tools offer significant benefits when it comes areas like allocating marketing spend and optimizing across different channels. | Continue reading
Online-to-offline (O2O) commerce is growing rapidly in China, and marketers looking to build their presence in the country cite O2O as a key consideration. In fact, one survey finds that O2O is getting more attention from marketers than virtual reality or programmatic. But O2O is … | Continue reading
Retail ecommerce sales across the globe will continue a steady rise in 2016, increasing 23.7% to $1.915 trillion. While digital purchases will account for just a fraction (8.7%) of total retail sales this year, that share will increase to 14.6% by 2020, when sales will top $4 tri … | Continue reading
Nearly half of US internet users said they prefer receiving loyalty-related messages via SMS, March 2016 research found. Yet less than a quarter of US brand marketers use SMS for their loyalty program, that same study revealed. | Continue reading
Nearly 50% of UK internet users surveyed say they would use a chatbot—a sort of virtual assistant—to obtain quick emergency answers if one were available. Many were even up for making a purchase from a bot—though not an expensive one. | Continue reading
Before joining programmatic advertising and audience targeting firm Dstillery as chief scientist, Claudia Perlich focused on machine learning at IBM Watson. That highly analytical and data-driven experience has proven valuable in helping Dstillery combat fraud. Perlich spoke with … | Continue reading
Social media ad spending in China will reach RMB20 billion ($3.2 billion) in 2016, up 44% from 2015. The double-digit growth in ad spending continues even as user growth has flattened. | Continue reading
Samsung Electronics’ stock value has jumped this year, and on Thursday it reached an all-time high, capping an increase of more than 30% for the year. Here’s how Samsung compares with Apple in the smartphone market. | Continue reading
With plenty of mobile payment options out there, from Apple Pay to Venmo, one might wonder if cash has an approaching expiration date. According to July 2016 research, roughly half of US internet users said dollars and cents will never go away, while more than one-third feel it c … | Continue reading
Of the six major economies in Latin America, Peru has the least developed mobile market. As a result, advertisers have resisted moving much of their digital budgets toward mobile. But that will continue to change over the next few years, as the number of smartphone users continue … | Continue reading
Marketers are constantly looking to meet, and exceed, customer expectations. But according to March 2016 research, less than half of marketers feel confident their organization understands the customer journey. | Continue reading
Most US adults are cautious about using free public Wi-Fi, primarily because of privacy concerns. July 2016 research revealed that nearly half of respondents believed that free public Wi-Fi was not very safe, or safe at all for that matter. | Continue reading
More than 34 million residents used a mobile phone or tablet to go online in Q1 2016, as mobile internet penetration passed 60% for the first time. In terms of sales volume, smartphones far outstripped feature phones. | Continue reading
In 2016, China will surpass the US to become the world’s largest retail market with total sales of $4.886 trillion, compared with $4.823 trillion in the US, according to eMarketer’s latest worldwide retail forecast. | Continue reading
To make up for foot traffic lost to ecommerce, many retailers give their customers the option to complete a purchase online and pick it up at the nearest store. But retailers often fail to follow through on the in-store experience. eMarketer spoke with Jaron Waldman, co-founder a … | Continue reading
A growing focus on CRM spending among many advertising and media agencies is allowing them to provide better customer service and more customer responsiveness. As it turns out, these benefits don’t just make customers happier—they’re also helping agencies drive … | Continue reading
US senior decision-makers felt a number of varied factors impacted their analytics investments and objectives in Q1 2016. According to Q1 research, a small plurality of executives—roughly one-fifth—blamed regulatory changes, followed by economic and customer behavior … | Continue reading
Ad blocking is becoming more of a concern in the UK, including on mobile. More than one in five people in the country will use ad blockers this year, and publishers now see them as a big challenge. | Continue reading
Global hotel chain Marriott International has faced the same challenges as many other large brands over the past five years: rapid consumer adoption of digital and mobile platforms, heightened customer expectations, shortened marketing cycles and competition from digitally native … | Continue reading
Proving the value of a business-to-business (B2B) marketer’s role to business leaders can be challenging. According to research, most US B2B practitioners feel distinguishing the brand from competition and driving sales is the best way to get noticed by senior management. | Continue reading
While as of May 2016 there are still more 3G than 4G connections, the gap is rapidly shrinking. In just six months, 4G connections surged by more than 13% as 3G subscriptions fell. | Continue reading
The average parent internet user in Canada will spend nearly C$500 (about $370) in 2016 on back-to-school shopping, up 43.5% from 2015. The biggest single product category in terms of spending will be textbooks, though clothes and shoes will come close. | Continue reading
While traveling abroad, travelers from China use their UnionPay bank card more often than any other method, including cash and credit cards like Visa, according to May 2016 research. Newer payment methods have lower uptake. | Continue reading
US digital advertising professionals within the publishing industry have been most concerned with viewability, attribution and measurement this year. According to research, more than two-thirds were extremely or very worried about these areas, among others such as increased mobil … | Continue reading
Influencers use different social media platforms to help promote and get the word out about the brands they are working with. Nearly a third of US influencers who currently work with brands cite Facebook as being the best platform for influencer marketing, followed closely by Ins … | Continue reading
For most product categories, US teens prefer to make their purchases the old-fashioned way, according to July 2016 research—in brick-and-mortar stores. Only games, which tend themselves to be entirely digital products, were preferred to be purchased online. | Continue reading
According to July 2016 research, personalization of marketing emails is most commonly the attribute that influences web users in the UK to click. Among the youngest users, however, design may be more of a factor. | Continue reading
Just a few years ago, the vast majority of consumers in Mexico had no mobile phone connection at all. But with uptake of mobile phones came quick uptake of mobile internet services, which is expected to continue. | Continue reading
This year, almost half of all tablets shipped in Japan will run Android, according to research. While devices running iOS and Windows are also set to grow in shipments, Android tablet shipments will stay in the lead. | Continue reading
In its latest forecast of US Twitter usage, eMarketer has significantly downgraded its projections amid nearly stagnant growth reported by the company in Q2. By the end of this year, 52.2 million people in the US will access their Twitter accounts at least once a month. That … | Continue reading
Last week, Facebook rolled out site changes to prevent users of ad blocking software from suppressing ads on the social network. And it’s little wonder why, when the company makes nearly all of its substantial revenues from paid placements. | Continue reading
Topping the list of appliances internet users in Great Britain would like to replace with connected technology are lamps and lighting, as well as thermostats. Still, about a quarter said they had no desire for connected appliances. | Continue reading
India remains an underdeveloped retail ecommerce market, with digital commerce accounting for only a small piece of the country’s total retail sales. However, strong growth is expected over the coming years as increasing numbers of consumers go online for the first time, la … | Continue reading
More than eight in 10 US retail ecommerce senior marketers said the user experience and interface of their sites need to change substantially for an update to be considered a redesign, May 2016 research revealed. | Continue reading
Diversity and inclusiveness have become major issues in advertising in recent years, both for consumers and within the industry itself. Lizette Williams, multicultural marketing leader for North America at personal care-focused consumer packaged goods company Kimberly-Clark, spok … | Continue reading
Republican presidential nominee Donald Trump’s campaign has spent $0 on television advertising, while the campaign of his opponent, Democratic nominee Hillary Clinton, has spent roughly $52 million. Some advocacy groups have made Trump-supporting buys, but they are even bei … | Continue reading
YouTube sees the most monthly visitors, but Facebook ties with Google Search for second place. When all site properties are taken into account, though, Microsoft still holds major sway. | Continue reading
Research suggests Australian media organizations like newspapers, magazines, TV shows and radio stations lead all industries in their ability to generate online conversation and interaction with fans. However, changes in Facebook’s algorithm, which prioritize user content o … | Continue reading
Whether webrooming is a problem for retailers likely depends on what products they sell, according to research conducted in Canada in February. For electronics, for example, research tends to occur online regardless of purchase method, while food items were almost always research … | Continue reading
As marketers shift dollars away from linear TV and toward digital video advertising, live stream video—thanks to Facebook Live and YouTube Live—has entered the fold. According to August 2016 research, almost one-fifth of US media decision-makers are planning to invest … | Continue reading
Advertisers are placing more and more ads on the web. But with this buildup comes the consequence of burdening consumers. According to July 2016 research, more than one-quarter of US internet users claim they have used an ad blocker on their desktop or laptop. | Continue reading
The number of smartphones in use in Latin America rose by 10% from June 2015 to June 2016. And one manufacturer made a large gain in share of those handsets, accounting for nearly half of devices this year. | Continue reading