Restaurant owners are eager to implement new technologies, according to April 2016 research—even ones that don’t actually exist yet. At the top of the list are predictive ordering and automatic demand-based price adjustments. | Continue reading
About 60% of female internet users in France have purchased cosmetics items online, with face care products, like creams and cleansers, the most common category. Most say they shop at brand sites for their cosmetic fix. | Continue reading
Brand marketers in India are focusing more of their efforts on social media amid a wider shift toward digital advertising. The majority of marketers in India who use social to reach customers focus their efforts on Facebook and Google, though Twitter, LinkedIn and YouTube are als … | Continue reading
One of the expected benefits of automating content creation is maintaining and updating content more easily, according to more than three-quarters of senior marketers in the US and Western Europe. With big demands to scale content across marketing channels, more than two in five … | Continue reading
By now, most marketers agree that content marketing makes up an important piece of their advertising strategy, but creating engaging content is not as easy it looks. Many point to the fact that content creation must be personalized and contextually relevant in order to truly succ … | Continue reading
Nearly 14 million people in the UK will use Twitter on a monthly basis this year, according to eMarketer’s latest forecast of internet and social network usage in the country. The monthly Twitter audience will grow 8.0% this year, more than twice the rate of growth for Face … | Continue reading
Most marketers are still treading carefully around augmented reality. But as TV networks start working the technology into their programming, brands have the chance to experiment with it in a tried-and-true broadcast setting. Bill Dow, vice president of media product management a … | Continue reading
Tencent Holdings didn’t intend to build the largest social network in China when it launched WeChat in 2011—it already owned the country’s leading messaging service, QQ. But QQ was a PC-based app in a country that was experiencing explosive growth in mobile usag … | Continue reading
Traditional televisions and desktop PCs are no longer the primary ways users watch the Olympic Games. In fact, many are streaming the 2016 Summer Olympics in Rio on their mobile devices, mainly because there’s better content available and it’s more convenient. | Continue reading
Alvin Foo, head of mobile and innovation at Omnicom Media Group in China, talks with eMarketer about the way brands are piggybacking on third-party online-to-offline (O2O) services in China to reach a wider audience. | Continue reading
Retail giant Wal-Mart announced it would acquire ecommerce pure play Jet.com for about $3 billion, in a bid to help grow the company’s ecommerce business, which is currently growing slower than the US average rate. Store sales, meanwhile, are flat. | Continue reading
Hulu is eliminating its ad-supported service, citing that it has become very limited—and is no longer aligned with the company’s content strategy. Research shows spending on streaming services is increasing even as viewership approaches saturation. | Continue reading
About seven in 10 households in Argentina composed exclusively of millennials pay for TV services, according to April research. And among those who don’t, it was more common to have cut the cord within the past year than at any other time. | Continue reading
Chinese ecommerce giant Alibaba reports quarterly earnings this week, with revenue gains expected again after more than 18 quarters of double- or triple-digit growth. The company is expected to see 34.1% growth in digital display ad revenues for 2016. | Continue reading
Coupons are the No. 1 way US retailers have gotten into mobile, according to April 2016 research by mobile development firm PointSource. But retailers may be getting involved in the space with strategic uncertainty. | Continue reading
In Germany, the share of desktop page views with display ads blocked has been virtually static over the past year, and in fact dipped under 20% in Q2 2016. But consumers still have numerous reasons to avoid ads. | Continue reading
When it comes to making back-to-school consumer electronics and apparel purchases, internet users in North America are split between using a desktop or mobile device, according to June 2016 research. Meanwhile, spending is expected to reach levels not seen since 2012. | Continue reading
Changing expectations from business-to-business (B2B) buyers are driving B2B companies to develop and grow their ecommerce portals. Although the industry is expanding year over year, it is still in the early days of development. | Continue reading
By 2020, nearly 30% of retail sales in Asia-Pacific will be made offline, but inspired by online activity, according to one researcher. Still, eMarketer estimates that Asia-Pacific has already shifted a larger share of its commerce to digital channels than any other region. | Continue reading
The latest episode of “Behind The Numbers” focuses on smart cities. How is the combination of media and technology fueling municipal innovation, bringing new digital services to denizens and opening up new, cutting-edge advertising opportunities? | Continue reading
In June, the UK voted to leave the EU, a decision that—if it holds—will have massive ramifications on both Continental and UK economies. Marketers may be optimistic, especially digital marketers, having proved the resilience of the industry through the recent recessio … | Continue reading
When smartphone owners in France go mobile, they keep their devices in hand, according to July 2016 research. Nearly everyone who has a smartphone brings it on vacation, and most tablet owners keep their devices nearby as well. | Continue reading
By and large, internet users can’t get enough of their digital devices. According to July 2016 research, more than half of internet users are addicted to them—and it’s most common among younger users. | Continue reading
As senior vice president of New York media and account management at digital advertising agency 360i, Michael Lampert’s responsibilities include assisting clients in using technology and cross-channel strategies to fulfill their goals. He spoke with eMarketer’s Lauren … | Continue reading
According to one researcher, nearly all digital purchases where research began on a desktop PC were also completed on the same PC. Smartphone users who began their research on a mobile device, however, were far more likely to switch to another option before checking out. | Continue reading
When it comes to mobile apps, Japanese social platform Line is “top of the line.” The company dominates screen time for Japan’s social media app users, with more than three-quarters of the country’s smartphone users using the app more frequently than any o … | Continue reading
Nearly 50% of internet users in Germany use their mobile devices to receive information on products and services from billboards or screens that offer digital content. Many others say they don’t, but “would.” | Continue reading
Argentina is the fourth-largest country in Latin America both by population and GDP. It is also the fourth-largest mobile market, as measured by mobile users. | Continue reading
Consumers around the globe are tuning in to digital video in increasing numbers. According to an April 2016 report from Nielsen, 65% of internet users worldwide watched some type of video-on-demand (VOD), including both short-form and long-form content, in September 2015. | Continue reading
India’s brand marketers are focusing more of their efforts on social media amid a wider shift toward digital advertising. The majority of Indian marketers who use social to reach customers focus their efforts on Facebook and Google, though Twitter, LinkedIn and YouTube are … | Continue reading
Millennial internet users in the UK and the US are more likely to have used a mobile wallet in the past three months than Gen Xers or baby boomers, typically to collect and redeem loyalty rewards. | Continue reading
More than two-thirds of US millennial women who use social media plan to keep tabs on the upcoming Summer Olympics via television. But don’t count out social. According to July 2016 research, 63% said this would also be a key source for updates throughout August. | Continue reading
Rather than deliver insight on downloads or clicks, video analytics can provide a glimpse into a linear interaction with content, namely the moment when someone loses interest, or is drawn in further. Tyler Lessard, CMO of Vidyard, spoke with eMarketer about the role of video ana … | Continue reading
Family doctors, medical specialists, local pharmacists and hospitals were the most commonly trusted sources for health information in Canada among internet users ages 45 and older surveyed in June. On the opposite end of the spectrum were the internet and TV. | Continue reading
Influencer marketing is rapidly gaining popularity among brand marketers, and according to April 2016 research, nearly three-quarters of US marketers cite ongoing ambassadorships as one of the most effective uses of influencers. | Continue reading
Q2 2016 ad spending figures from Hong Kong suggest the market saw year-over-year decline in investment compared to the same period in 2015. Slower spending across nearly every consumer category was a big reason for the decline, though some sectors like beverages and health and be … | Continue reading
Consumer adoption of mobile payment apps WeChat Pay and Alipay is the biggest driver of online-to-offline (O2O) commerce in China, according to Nishtha Mehta, founder of marketing and collaborative learning agency CollabCentral Consulting. eMarketer spoke with Mehta about how mar … | Continue reading
Smartphone mcommerce buyers in the UK are more likely to make purchases via an app than those in any other country in the EU-5. While browser buys remain slightly more popular in the UK, purchases via an app are very close behind. | Continue reading
Instagram appears to be taking a page—or perhaps a picture—out of Snapchat’s playbook, with disappearing messages called Instagram Stories. The mobile photo- and video-sharing service announced on its blog that users would no longer have to worry about “ov … | Continue reading
Though social selling tools can deliver many benefits to business-to-business (B2B) professionals, such as shorter sell cycles and improved lead conversion rates, many are not sure of the benefits these tools actually provide, July 2016 research revealed. | Continue reading
More than 70% of business executives worldwide feel that if they take advantage of the internet of things (IoT), it will have a significant impact on business outcomes. However, according to research, over half also agree that there’s still confusion surrounding the concept … | Continue reading
Marketers have always acknowledged the benefits of accounting for every marketing channel and brand-imposed touchpoint, but in spite of such awareness, adoption of these types of practices has been slow and labored. | Continue reading
Spending on all measured media in Spain rose an estimated 3.8% in H1 2016, compared with the same period of 2015. But TV and the internet are thriving at the expense of print media. | Continue reading
Of the 35% of US retail email list subscribers who made a retail purchase from a retailer client of Listrak’s over a three-month period, just 15% made multiple purchases. | Continue reading
A May 2016 survey highlighted that 63% of smartphone users in India felt ads provided them with useful information about deals, but just 20% of those in Australia felt the same. Users across the region disagree about how useful—or annoying—smartphone ads can be. | Continue reading
Internet users in Brazil and Mexico are more concerned about fraud than those in the US or Canada, research revealed. This is likely because Brazil and Mexico have higher fraud rates and less regulatory structure. | Continue reading
Native advertising, particularly in-feed video, is gaining traction as a way for media companies to monetize digital content. However, the initial success of this ad format belies tensions between publishers and social media companies, and concerns about blurred lines between edi … | Continue reading
A strong majority of US marketers plan to spend money on social video—both on ads in general and on placements to boost content—over the next 12 months. And according to research, Facebook will see the largest interest. | Continue reading