According to June 2016 research, about a third of internet users in Germany have paid for news content, a third access news content without paying, and another third don’t read the news online at all. Subscriptions and per-item payments are about equally popular. | Continue reading
Programmatic advertising is experiencing rapid growth in Australia and New Zealand, with research suggesting a significant majority of marketers in the country plan to increase their budgets for the format in 2016. | Continue reading
Mobile payment apps have been around for a while, but its seems people aren’t rushing to use them anytime soon, according to April 2016 research. In fact, more than three-quarters of US internet users said they are very or somewhat unlikely to start using a mobile payment a … | Continue reading
Retailers and the consumer packaged goods (CPG) brands whose items fill their shelves don’t see completely eye to eye on the best way to get shoppers to see value in these products. The brands are more likely to look to maximizing marketing ROI—and research suggests m … | Continue reading
UK consumers are keen digital shoppers. However, once the purchase has been made, any follow-up issues tend to happen in-store, with digital post-sales support seen as suboptimal. | Continue reading
User-generated news website reddit is constantly looking for new ways—and new platforms—to not only reach but engage its millennial-heavy user base. Zubair Jandali, reddit’s vice president of sales, spoke to eMarketer about what the company is doing to attract a … | Continue reading
At eMarketer, we were interested to see how much digital video viewership worldwide has changed in the four years since the 2012 London Olympics—and we wondered how large the audience would be for the Rio games this summer. So we assembled a simple model and made some rough … | Continue reading
Just under half of all marketing emails opened in Australia are opened on a mobile device, according to June 2016 data. Overall, about one in three emails sent are opened. | Continue reading
Affluent young adults in Europe spend about 40 minutes using social media each day. That’s far more time than their older counterparts, but represents only a quarter of all their online time. | Continue reading
Though it may be early in the year, some internet users are already thinking about the upcoming holiday season. And many (42.7%) said Amazon is the primary retailer where they plan to purchase holiday gifts, mainly because of the site’s ease of use. | Continue reading
Consumers in Singapore spent more time watching free network TV than any other media format, according to research. But that doesn’t mean TV has their full attention. Additional data suggests the majority of viewers supplement their TV time by multitasking on mobile devices … | Continue reading
There’s no doubt that smartphone users are attached to their devices. In fact, February 2016 research found Android users, on average, touched their smartphone 2,617 times a day. And more than half of active phone sessions used just one app. | Continue reading
Nearly 80% of Tinder’s users in Argentina are under 35; almost 50% are ages 25 to 34. Meanwhile, Snapchat is home to the largest share of users under 25. Platforms like Facebook and LinkedIn skew older. | Continue reading
Roughly half of US ad agency professionals said their clients are most interested in advertising on spot TV or spot cable—more than any other medium including digital, mobile, streaming video and radio, April 2016 research revealed. | Continue reading
Despite digital’s growing presence in financial affairs, many banking customers in North America enjoy handling their money matters the old-fashioned way. According to research, a strong majority said they still plan to visit physical branches two years from now. | Continue reading
More than three-quarters of US senior marketers feel that understanding marketing technology has become increasingly important to their success, May 2016 research revealed. Nearly two-thirds of senior marketers in Western Europe feel the same way. | Continue reading
More brands are using emojis in their messaging than a year ago, and most mobile phone users have a positive perception of brands that do so, June 2016 research found. Indeed, many think those brands are fun and relatable. | Continue reading
In every age group, women are roughly 10 percentage points more likely to send daily chat messages than men. Meanwhile, more men say they never send such messages. Older users are more reliant on email. | Continue reading
With some 200 brick-and-mortar locations, Titan’s brands already have a physical presence in India, but they have now expanded to offer consumers several digital shopping and purchasing channels. eMarketer spoke with Alokedeep Singh, head of ecommerce at Titan, about the di … | Continue reading
Sales enablement technology ensures that sales teams have access to the specific content they need while maintaining a consistent brand message that keeps marketers happy. Peter Mollins, vice president of marketing at sales enablement vendor Knowledge Tree, spoke with eMarketer a … | Continue reading
They say it’s the thought that counts in gift-giving, and internet users in the UK may take that to mean that on-the-go purchases of presents just aren’t necessary: Two-thirds don’t buy gifts via mobile. But they could be persuaded to do so. | Continue reading
Internet users in the UK overwhelmingly prefer digital channels for keeping up-to-date with the latest products, attaining detailed product information, and even simply browsing products. And nearly a third say they’re shopping less in stores than they were two years ago. | Continue reading
Just over half of all mobile connections in the world exist in Asia-Pacific, according to one source, and the share is expected to get slightly larger in the next few years. The region currently has almost 2 billion more mobile connections than the No. 2 region. | Continue reading
One in five smartphone owners say they don’t trust anyone to make them a mobile wallet—and no brand got agreement from more than 43% of smartphone users as far as its trustworthiness. Older respondents are least likely to trust mobile payments. | Continue reading
This year, Google will generate $57.80 billion in total digital ad revenue worldwide, an increase of 9.0% over last year. As Alphabet looks toward reporting quarterly results this week, Google’s ad revenues represent 30.9% of the total worldwide digital ad market. On the se … | Continue reading
eMarketer estimates worldwide digital travel sales—which include leisure and unmanaged business travel sales booked via any device—will rise 13.8% in 2016 to nearly $565 billion. Double-digit growth in emerging markets, particularly those in Asia-Pacific and Latin Ame … | Continue reading
More advertisers in South Korea are spending on in-app advertising, but those brands considering an investment need to keep a watchful eye on performance. Research suggests many of the country’s smartphone users are engaging with these mobile ads by accident, impacting thei … | Continue reading
Around half of all residents ages 13 and older now own a smartphone, according to research, and 87% of those use apps regularly. Yet many consumers aren’t tempted by new apps. | Continue reading
Facebook stands tall as the largest recipient of social media advertising dollars in the world—by a long shot. eMarketer estimates that the company, which will report earnings this week, will take in more than two-thirds of social media ad revenues around the globe this yea … | Continue reading
While there were actually more US subscribers in Q2 than Q1, growth was not as fast as Netflix hoped. The issue can be attributed to an unexpected exodus of subscribers whose monthly membership rate rose from “grandfathered” rates. | Continue reading
For nearly a third of retailers, the average customer makes a purchase within the first 48 hours of signing up for marketing emails, June 2016 research found. And for approximately a quarter more merchants, customers first buy within a week of email signup. | Continue reading
With the company reporting earnings next week, all eyes are on Twitter’s ability to grow its user base, a necessary prerequisite to growing revenues at the social network. eMarketer estimates that worldwide, user growth of 10.9% this year will bring Twitter’s monthly … | Continue reading
A solid majority of marketers in the UK use automated email campaigns, including more than half of those among even the smallest companies. At bigger firms, the rate is closer to 90%. | Continue reading
Apple’s April report on the company’s fiscal Q2 earnings included a decline in revenues—for the first in 13 years. Moving iPhones is critical for the company’s bottom line, and eMarketer estimates it’s clawed back some of the US market from Android a … | Continue reading
Around half of parents have already started their back-to-school shopping, according to June 2016 research. And another 37% plan to do it soon, at least a month before school starts. | Continue reading
More than half (54%) of consumers in Singapore watch digital video, research found, but there are dramatic differences in content consumption by age. Nearly nine in 10 15- to 34-year-olds watch digital video, compared to just 9% of those ages 55 to 65. | Continue reading
Alex Misseri, senior vice president and head of ecommerce practice at digital marketing agency Razorfish in Shanghai, spoke with eMarketer about the challenges marketers in China confront in the race to adapt to an online-to-offline (O2O) world. | Continue reading
Many digital buyers across Western Europe expect to be informed of the availability of products when visiting brand and retail sites, but those in Germany are the most likely to say this feature is necessary when shopping online. There were other differences in expectations of ec … | Continue reading
Chile is one of the most developed economies and mobile markets in Latin America, with the highest smartphone uptake rates across the region. So far, advertisers have been cautious about their investments in mobile, but eMarketer projects that mobile ad spending will expand at a … | Continue reading
More desktop digital video ads are served in Thailand per day on at least one platform than any other country in Southeast Asia. Meanwhile, Indonesia leads the region in daily mobile video ads—with evidence of rising completion rates. | Continue reading
Reviews can be an important aspect of the shopping experience because, as many consumers rely on them to help influence whether they should make a purchase or not. According to July 2016 research, roughly half of internet users said they always, or at least most of the time, chec … | Continue reading
Many marketers are faced with hurdles when it comes to digital advertising in a multiscreen environment. Ad clutter and creative quality are just some of the challenges they’re looking to overcome. | Continue reading
For most small- and medium-sized retailers in the US, email marketing helps with both customer acquisition and retention. And according to March 2016 research, it’s far better than any other tactic for both objectives. | Continue reading
Retailers have traditionally focused on pushing specific products for the back-to-school shopping season. Now, they are shifting their approach to cater to customers’ specific needs. eMarketer spoke with Jem Ripley, managing director of retail vertical at digital agency Sap … | Continue reading
More client-side marketers and agency professionals are investing in predictive analytics technology, according to research. Proponents of the emerging discipline suggest they use the toolset to help improve engagement, develop insights and personalize their communications with c … | Continue reading
The internet of things (IoT) is a rich data source for industries in Canada. The ability to use sensor data to trigger events in supply chains and other operations has added a new capability for real-time decision-making. | Continue reading
Globally, push notification interaction rates are higher on Android devices than they are on iOS, according to research. In fact, in Europe and North America, push notification interaction rates are more than three times as high on Android than iOS. | Continue reading
Cord-cutting does not appear to be putting a dent in the Western European market for TV subscriptions, with digital options including digital cable and pay IPTV continuing to add subscribers. | Continue reading