A small, but growing, segment of smartphone users in India are choosing to upgrade to “high-end” mobile devices that cost INR 20,000 ($312) or more. Although India’s high-end market is currently dominated by Samsung and Apple, there are signs new competitors lik … | Continue reading
For office supplies retailer Staples, brick-and-mortar sales are crucial. Connecting those offline behaviors to the digital realm is complicated and requires a solid data layer as well as a far-reaching customer relationship management (CRM) system. Jay Poropatich, senior directo … | Continue reading
In emerging and developed markets, almost all consumers check their mobile devices within three hours of waking up, research revealed. There are some, though, that reach for their device immediately. | Continue reading
It’s not easy to be a nimble marketer in today’s ever-expanding, increasingly real-time digital world. But a growing number of brands and agencies are able to make decisions about customers, products and markets more quickly and thoughtfully by revising and updating t … | Continue reading
The rise of ad blocking in the UK has been discussed at length, with a fifth of UK internet users already in the habit. On mobile devices advertising is seen as especially annoying, so giving users better control and a better overall mobile ad experience are particularly importan … | Continue reading
YouTube has by far the most monthly unique visitors, but several regional websites are outstripping global competition from Netflix and Spotify. Research also suggests entertainment properties occupy more time than average in Latin America. | Continue reading
Research into the smartphone habits of users in Indonesia point to key age-specific differences in preferred device brands, smartphone activities and ownership of multiple phones. | Continue reading
In the latest episode of “Behind the Numbers,” we dig into augmented reality (AR), virtual reality (VR) and the implications of each for marketers. | Continue reading
Nearly half of iPhone users who hadn’t tried Apple Pay as of June 2016 said it was because they said they were already happy with their current payment method. And according to research, this reasoning has grown significantly over time. | Continue reading
Video-on-demand (VOD) viewers in Ireland are more likely to watch movies on demand than any other genre, according to research. Sports, meanwhile, dominated live streaming—but was less popular than several leading VOD options. | Continue reading
Digital video is gaining favor among online ad buyers in India. According to research, the format saw a 5-percentage-point jump in investment in 2015 compared to the year prior. Better consumer access to high-speed internet, which is often used to consume bandwidth-heavy video co … | Continue reading
Smartphones and tablets account for more than half of internet-connected devices in US households, according to research. That’s in line with an overall trend of dual internet access for the vast majority of users in the country—via both PCs and mobile devices. | Continue reading
The expense of devices and security concerns are major barriers holding back adoptions of internet of things (IoT) devices, according to research. Education may also be lacking. | Continue reading
Last year, Yahoo earned just over 2% of net digital ad revenues worldwide, a figure that eMarketer forecasts to drop this year. The company is shrinking revenues as it focuses on simplifying its business and growing revenues from MAVENS—mobile, video, native and social. | Continue reading
Pinterest users conduct 2 billion searches every month to find things to buy or do. Now the company is starting to monetize that activity. In June 2016, Pinterest said it would start actively selling search advertising for the first time. Jon Kaplan, head of global sales at Pinte … | Continue reading
Two years ago, retailers were excited about beacons—excited about gathering data based on in-store shopping behavior, driving sales through triggered messages and better understanding a customer’s journey through the technology. But have retailers moved past the exper … | Continue reading
Males in India are 62% more likely than females to be internet users, and are 25% more likely to own a SIM card. That’s markedly different than the gender breakdown for other countries in Asia-Pacific. | Continue reading
Artificial intelligence (AI) assistants, like Apple’s Siri and Microsoft’s Cortana, can help internet users with a variety of activities, especially when they’re on the go. But what’s the most popular use case for these nonhuman helpers? According to June … | Continue reading
Colombia is home to a flourishing mobile market—the result of a thriving, fairly open economy as well as federal initiatives that have helped with the incremental adoption of digital media, with a strong focus on mobile access. | Continue reading
Ecommerce in the UK is well advanced, and further growth in this type of activity is being fueled by mobile shopping and buying. This, in turn, is being driven by young consumers’ fondness for shopping via their smartphones. Millennials, in particular, are happy to use thei … | Continue reading
It can take a lot for retailers to get smartphone users to install an app: Being a regular customer isn’t enough incentive. And once an app is installed, poor performance can easily lead to deletion. | Continue reading
US consumers spend an average of 35 hours per week watching live and timeshifted television, Q1 2016 research revealed. Older consumers spend more time viewing content on this platform than their younger counterparts. | Continue reading
Major news outlets have announced big initiatives around video, but do consumers want to watch the news, or read it? Research suggests traditional articles are still the most desirable source of news. | Continue reading
Digital travel sales in Asia-Pacific will surpass those in North America next year, making it the largest regional market in the world. According to eMarketer’s worldwide digital travel sales forecast, sales in APAC will grow by more than 21% next year, reaching $215.92 bil … | Continue reading
Internet users in Canada aren’t discovering new music on Spotify—or any other streaming option. Nearly two-thirds say they still find new tunes to listen to on the radio—though for daily listening, most turn to digital devices. | Continue reading
As the core back-to-school shopping season approaches, retailers need to let go of the idea that they can create demand for products. According to Julie Krueger, Google’s retail industry director, consumers now have control over when and where they make a purchase—if … | Continue reading
Internet users in Germany are more likely to spend 4 or more hours online at work than they are at home, by a considerable margin. Meanwhile, nearly two-thirds spend less than 2 hours per day online for personal reasons. | Continue reading
Programmatic marketing and media buying company Rocket Fuel has a separate sales enablement group tasked with creating assets and training programs to drive more efficient selling. John Anagnost, senior director of sales strategy and enablement at Rocket Fuel, heads up that team. … | Continue reading
Marketers are increasing their investment in sales enablement, and compared to 2015, nearly a third of US B2B marketing and sales professionals said their budgets increased at double-digit rates. | Continue reading
Over two-thirds of internet users in France research medical issues online. But most avoid the sites of government institutions or health professionals, favoring more general information sources. | Continue reading
Consumers are no longer just purchasing food products from a grocery store. Indeed, many are purchasing their produce digitally, according to June 2016 research. For some, it’s because they’re looking to buy items they can’t find on their routine grocery trip. | Continue reading
More than 60% of streaming music users in Mexico are tuning in to Spotify, according to Q2 research. With Google Play making up 12.3% of the streaming music user share nationwide, it’s clear that Spotify is the go-to service for users in Mexico. | Continue reading
Generally, US mobile phone users are satisfied with their primary mobile service provider, May 2016 research revealed. And many said they’re likely to recommend the carrier to friends or family. | Continue reading
Most social marketers in North America find measuring ROI to be a challenge. According to research, well over half said they felt this way, topping other potential obstacles like securing budgets and tying efforts to business goals. | Continue reading
Nearly 60% of internet users in China consider themselves early technology adopters, more than said the same in any other country in Asia-Pacific. China’s digital population is also the most likely to plan their next tech purchase online, according to April research. | Continue reading
In the latest episode of “Behind the Numbers," we dig into ad blocking—how many people in the US are using ad blocking software, how much the activity is likely to grow and what it means for publishers and advertisers. Plus: a look at social video. | Continue reading
US internet users are equally divided in their intentions to unplug from the web while on vacation. Yet, according to research, most people have connected to the internet while taking a break, regardless of gender or age. | Continue reading
Most internet users in Western Europe dislike traditional digital ad formats like banners, and many are installing ad blocking software on their devices. In response, marketers increasingly aim to engage audiences with native advertising, a more contextually relevant, content-bas … | Continue reading
With nearly 100% of companies in South Korea now using social media platforms like Facebook, competition and spending on the channel is on the rise. More than half of social media executives in the country expect to increase their social budgets this year, and use of social media … | Continue reading
Matt Preschern, HCL’s executive vice president and CMO, has spent close to two years transforming the company’s marketing organization to help it effectively compete under the market dynamics of an increasingly digital world. Preschern spoke with eMarketer about how h … | Continue reading
Prime Day beat out all other digital shopping events in the summer of 2015, according to research. And this year the pool of potential shoppers is even bigger. | Continue reading
Nearly half of internet users in France first pay attention to photos when visiting a brand’s website. Does that mean they’re also the most important component of a brand’s site? | Continue reading
Two fundamental elements define programmatic TV buying: high-scale automation of transactions that follow buyer-seller specifications; and the capacity for data-driven, audience-based buying using third-party data. The marketplace is indicating that targeting is the core driver f … | Continue reading
While over 50% of digital purchase payments in India were made via cash on delivery (COD) in 2015, such payments will fall to 45% by 2020, primarily due to the embrace of mobile wallets. Mobile purchasing more generally is also going up. | Continue reading
About 50% of users ages 18 to 34 say the internet is their primary news medium, twice the rate of the population as a whole. Older users, meanwhile, still turn to TV as their main news source. | Continue reading
Facebook Messenger will have 105.2 million active users in the US this year. Four out of 10 mobile phone users will use it, making Messenger the leading over-the-top (OTT) mobile messaging app. | Continue reading
Buy buttons may be the next step in social commerce, but some consumers are not jumping on that bandwagon quite yet. In fact, April 2016 research found that nearly half of internet users said they would not shop via social media sites, and more than a quarter said they had never … | Continue reading
Taobao users tend to be younger, and prefer the app over international sites like Amazon. According to research, users of Taobao are also shopping at the marketplace more frequently.Alibaba | Continue reading