The share of digital buyers who buy via mobile is higher in Mexico than in Colombia, Chile or Argentina, at nearly 36%. More connected devices are the No. 1 purchase category in the country. | Continue reading
The back-to-college shopping season requires retailers to target parents and students simultaneously, but with different messages. Furniture retailer Ikea, for example, is zeroing in on specific aspects of its products for each audience, as well as creating content aimed primaril … | Continue reading
More than half (57%) of mobile video ads in Canada were viewed to completion in Q1 2016, vs. 47% in the same period of 2015. That came even with notably more mobile ads being served this year. | Continue reading
Most registered voters leverage desktop or laptop PCs when researching a politician or political issue, May 2016 research found. However, millennials are more likely than their older counterparts to use their tablets, connected TVs—and especially their smartphones—to … | Continue reading
Smartphones are the No. 1 device owned by internet users in Australia, according to January 2016 research. And they’re more popular than desktops, laptops or tablets among all age groups except those over 65. The oldest internet users, meanwhile, are more focused on desktop … | Continue reading
The fusion of marketing and advertising technologies can open up a lot of opportunities for practitioners. According to research, nearly half of marketers and advertisers said implementing people-based marketing was critical, among other related tactics. | Continue reading
Nearly two-thirds of adults in France are aware of autonomous vehicles. But cars represent a sense of freedom, and most adults in France really enjoy driving. So self-driving cars have little appeal at the moment, according to research. | Continue reading
No matter how comprehensive a suite of solutions may be, there are always elements that can be added or improved, and brands judge tools on their flexibility and integration capabilities. Vebeka Guess, product marketing manager of Adobe’s Experience Manager, spoke with eMar … | Continue reading
More B2B marketers recognize the benefits of content marketing, using the discipline to help them drive new customer leads and increase engagement. However, many also find that the most effective content material like research reports and video can be difficult to create. | Continue reading
More marketers say they are interested in utilizing customer experience, a discipline that uses analytics and personalization, to form lasting relationships with consumers. But despite the recognition of its potential, many marketers say their organizations fall short on the impl … | Continue reading
eMarketer expects the back-to-school season to ride a moderate rebound in the retail sector—and to continue the long-running shift to ecommerce. At the same, the shopping season itself is lengthening, and the web of influence for purchases is growing more complicated. | Continue reading
The image of teenagers staring at smartphone screens is a time-capsule-worthy emblem of our times. The irony is that teens have suffered the indignity of underindexing significantly for owning smartphones. | Continue reading
The mobile phone user base in Mexico has grown by 9 million from 2012 to Q1 2016, according to one researcher. But penetration is still lower than in several other Latin American markets, like Argentina and Chile. | Continue reading
Less than half of internet users in Japan said they had experienced virtual reality (VR) technology, according to research. However, that doesn’t mean they’re not interested. Many suggest that free or low-cost VR experiences, coupled with encounters with the technolog … | Continue reading
June 23 was a big day in UK politics—and a watershed moment for the nation as a whole—with UK voters approving the country’s exit (“Brexit”) from the EU. What does Brexit mean for the UK’s digital advertising industry? Tim Elkington, chief stra … | Continue reading
Digital retailers in Germany beware: A number of poor experiences would turn solid majorities of your customers away, according to April 2016 research. Customer service, returns and deliveries can all turn into major problems. | Continue reading
Most students in urban India who use the internet spend half an hour each day—or less—on social media, with boys spending notably more time on the channel than girls. The pattern is similar for desktop and laptop PC usage in general. | Continue reading
Television is likely to remain the top live viewing channel in the US for the upcoming Summer Olympics in Rio de Janeiro. Most US sports fans said they plan to be glued to the Games via TV this August, though smaller screens are likely to be tapped simultaneously. | Continue reading
A study recently conducted by Culturati, a research and consulting company, looked at how to approach language in TV advertising geared toward US Hispanics, with a specific focus on the effectiveness of “Spanglish,” or mixing English and Spanish. eMarketer spoke to Re … | Continue reading
Facebook has announced your News Feed is about to get less newsy, and instead focus more on your friends and family. While many users do get news from Facebook, research suggests that it’s not a primary news source for many—and most agree that friends and family are i … | Continue reading
The continued decline of mobile service costs and the rise in smartphone adoption will help moderately increase mobile internet usage in Mexico this year, though the country’s mobile phone uptake in general remains low compared with many of its neighbors in Latin America. | Continue reading
Approximately 2.34 billion people, or 32.0% of the global population and 68.3% of internet users, will access a social network regularly in 2016, up 9.2% from 2015. Greater access to the internet, particularly through mobile phones, will drive growth over the coming years. | Continue reading
Shopping digitally in the UK is a common habit for the vast majority of the population. Digital grocery sales are growing, meanwhile, but put next to overall retail sales, the figures seem less than impressive. | Continue reading
Tight finances hold millennials back from spending freely, and when it comes to grocery shopping, this group is always on the lookout for coupons. Indeed, millennials say coupons enhance the grocery experience and they use their mobile devices to look for offers while they shop, … | Continue reading
Internet users in China have concerns when it comes to future adoption of virtual reality (VR). For one thing, they don’t want it to make them feel sick. But aside from that, they’re looking for a lot of immersive content. | Continue reading
At the Cannes Lions international advertising festival in June, data visualization technology provider Buzz Radar conducted an experiment that took sentiment analysis further, diving deeper into different types of emotional nuances. Patrick Charlton, director and co-founder of Bu … | Continue reading
A strong majority of smartphone users wait two years or longer to upgrade their handset, according to June 2016 polling. Nearly half wait at least three years between upgrades—even putting upgrades off until their phone breaks. | Continue reading
For ecommerce site Overstock.com, the back-to-college shopping season isn’t just for selling products—it’s a chance to transform students into lifetime customers. eMarketer spoke with Jeanne McPhillips, vice president of merchandising at Overstock.com, about the … | Continue reading
Nearly three-quarters of internet users find the idea of smart home technology attractive. Cost and privacy concerns trouble more than one in three, though—and there’s confusion about which providers are trustworthy. | Continue reading
Many IT executives in North America currently have—or plan to have—machine learning programs in place, according to research. Predictive analytics is the No. 1 implementation, but execs have dozens of use cases on their agendas. | Continue reading
About eight in 10 smartphone users in Vietnam have the messaging app Zalo installed on their phone, making the Vietnamese-created app the most popular in the category. Facebook Messenger is not far behind. | Continue reading
More smartphone users in Canada have plans to increase their mobile payment usage this year than last year, according to research breaking out intentions by demographic. Regardless of age or gender, mobile payments appear to be getting more popular. | Continue reading
With increasing access to marketing data, practitioners are able to refine their personalization efforts more and more. And well over half of US marketers are carrying this out through their emails and websites, according to research. | Continue reading
Hispanics are often noted for their heavy digital activity, mainly due to high smartphone engagement, but this characteristic isn’t as straightforward as it seems. | Continue reading
An investigation of the digital habits of students in India found that many spent 30 minutes or more per day on smartphones, using their devices as the preferred means of accessing content like social media. The heavy usage is helping to propel growth in India’s overall bas … | Continue reading
Over 81% of streaming video viewers in Spain say they turn to their desktop and laptop computers to watch, while just 28% stream videos on their smartphones. Younger viewers are more likely to turn to streaming to watch a variety of content. | Continue reading
Almost half of smartphone users in Brazil polled during April said that WhatsApp is essential to them—an even higher proportion than six months earlier. | Continue reading
Shoppers spent slightly more time visiting a retail site via their desktop or laptop device early this year compared to a year prior, according to research. However, they spent less time on a retailer’s ecommerce site when they accessed it from their mobile phone. | Continue reading
Programmatic spending on TV ads is poised to experience explosive growth over the next several years, according to eMarketer’s first forecast on the topic. This year, programmatic TV spending will climb 127.8% to $710 million. And that will come after spending triples this … | Continue reading
Consumers have choices when it comes to how the products they purchase are delivered to them, and drones may be another preference to add to the list. According to February 2016 research, more than three-quarters of US internet users are at least somewhat likely to select drones … | Continue reading
UK retail ecommerce sales are set to exceed £67 billion in 2016, fueled by some impressive growth in smartphone-based buying, according to eMarketer’s latest forecast. The UK is a world leader in terms of retail ecommerce’s share of total retail sales, and by 20 … | Continue reading
More US registered voters said they saw marketing messages in support of likely Democratic presidential nominee Hillary Clinton in the past week than they did for presumptive Republican presidential nominee Donald Trump—across media. | Continue reading
Demand for smartphones is growing in the Philippines, with shipments of new devices and growth in new users increasing by double digit rates in 2016. As more of the country’s consumers shop for smartphones, many are turning to low-cost devices under $100 manufactured by loc … | Continue reading
The typical idea of sharing economy services involves apps like Uber and services like Airbnb. But US adults are more likely to use sharing economy or on-demand services to buy used goods online or purchase event tickets than to hail a ride or rent a room. | Continue reading
As connectivity in Asia-Pacific grows, so does the desire for on-demand customer service. And as executives employ such services, they expect, most commonly, to find improved customer service. More than two in five say they expect a benefit of on-demand customer service to be an … | Continue reading
When it comes to shipping, consumers are willing to wait days for their order. February 2016 research found that many US digital buyers prefer the economy ground delivery option—up to seven days from time of purchase to delivery—for their items. | Continue reading
Travel is the most appealing type of virtual reality (VR) experience for internet users in the UK, according to April 2016 research. A majority said they wanted the experience of visiting other cities or locations from the comfort of their own headset. Virtual music experiences w … | Continue reading
Native advertising and content marketing are terms on many advertisers’ and publishers’ minds these days, as all players in the digital ad industry try to overcome the perceived weaknesses of traditional display formats. François-Xavier Préaut, regional … | Continue reading