Musical.ly’s purchase by China’s Bytedance may help the service expand its ad offerings while scaling up. | Continue reading
More than 50 million global soccer fans visit Twitter regularly. Chevrolet, through its sponsorship of UK team Manchester United (Man Utd), saw this as an opportunity to deliver an innovative, only-on Twitter experience that garnered 44 million impressions in the first few weeks. | Continue reading
In this special edition of "Behind the Numbers," eMarketer co-founder Geoff Ramsey sits down with top marketing executives around the world to discuss their most pressing challenges and the ways that they are addressing those challenges. Today's topic: Digital transformation … | Continue reading
What does the future look like? According to new data from Fluent LLC, some of the biggest names in tech will likely still be around in 50 years. | Continue reading
New data from Hub Research suggests that TV watching habits may be at a tipping point, with the majority of US TV viewers saying they mainly watch their favorite show via a digital source. | Continue reading
Snap’s plan to redesign the Snapchat app might take a cue from WeChat parent Tencent, which recently increased its stake in Snap. | Continue reading
The use of ride-hailing apps has skyrocketed in Brazil in the past two years, spurred in part by the country’s economic woes. | Continue reading
More and more millennials are finally earning and spending serious money. But millennials’ finances often remain fragile, constraining their expenditures. | Continue reading
Jordan Hoffner, CEO of Salon Media Group, explains how the publisher approaches digital video. | Continue reading
Half of marketers worldwide say that analytics or predictive modeling are the best tools to increase return on investment (ROI), according to new research. | Continue reading
Matthew Tharp, chief evangelist at CRM and business process management platform Bpm'online, discusses the industry’s technology proliferation problem. | Continue reading
Facebook is considering testing red envelope peer-to-peer payments—something WeChat already controls in China. The social media giant has been aggressive about duplicating rivals' features, and already resembles WeChat in some interesting ways. | Continue reading
The recent backlash against fake news isn’t just causing headaches for the general public—it’s a chief factor that made heavy hitters Google and Facebook work to improve their relationships with news publishers. Gilles Demptos, Asia director at the World Associa … | Continue reading
US consumers are spending more time with their digital devices than ever before, and that holds true while they’re already watching something else, according to eMarketer’s latest forecast. | Continue reading
Nielsen's audience estimate for the Netflix hit "Stranger Things" may not be a perfect measure, but it's a start toward understanding the scope of the secretive streaming giant's numbers. eMarketer analyst Paul Verna discusses the challenges and what's at stake in … | Continue reading
Ad fraud’s not going away anytime soon. And a July 2017 survey of app marketers in Europe by InMobi found that invalid traffic from bots and scripts remains their top concern. | Continue reading
A survey of US social media users found that more are turning to Twitter, YouTube—and even Tumblr—to get news. | Continue reading
A scan of new data from around the world | Continue reading
New research reinforces the strong grip loyalty programs have on business travelers. But travel trails other verticals in the overall popularity of such schemes. | Continue reading
Research shows that branded content headlines with more words and more characters drive clicks. | Continue reading
A scan of new data from around the world | Continue reading
In the latest episode of "Behind the Numbers," eMarketer's Christopher Bendtsen, Rahul Chadha and Shelleen Shum discuss how people in China, Japan, India and South Korea spend their time with both traditional and digital media. | Continue reading
In the latest episode of eMarketer's "Behind the Numbers" podcast, senior forecasting analyst Marcus Johnson and principal analyst Karin von Abrams explore the data, trends and insights found within eMarketer's seventh annual Global Media Intelligence report. | Continue reading
A scan of new data from around the world | Continue reading
Recent studies from key players in the world of ad tech tell quite different stories of how video ads seem to be performing, based on completion rates, viewability rates, clickthroughs and more. | Continue reading
Cash is rapidly becoming obsolete across China. If you own a smartphone, chances are it is also your wallet. | Continue reading
Hershey executives talk about their decision-making process when it comes to marketing technology. | Continue reading
A scan of new data from around the world | Continue reading
US programmatic digital display ad spending will reach $32.56 billion by year’s end, eMarketer projects. By 2019, more than four in five US digital display ad dollars, or $45.72 billion, will flow via automated means. | Continue reading
In an analysis of activity on its platform during Q3, marketing solutions provider Merkle found that the vast majority of ads served on Amazon were of the sponsored products variety. But product display ads are making gains. | Continue reading
More than a third (35%) of marketers say defining the online customer journey is the greatest barrier to using attribution more effectively, an increase of 8 percentage points from a year ago, according to research. | Continue reading
The adoption of mobile banking apps is moving steadily ahead, according to new data from customer experience management firm Market Force Information. But just because an app has been downloaded doesn't mean it's used by most people with any regularity. | Continue reading
A scan of new data from around the world | Continue reading
Getting a first-time user to install an app isn’t easy. And getting that user to make a purchase within the app is even harder—and a lot costlier. | Continue reading
A scan of new data from around the world | Continue reading
Rob Trauber, CEO of Johnny Was, and Zackary Cantor, director of decision sciences at GlobalWide Media, discuss the importance of data-driven influencer marketing. | Continue reading
New research shows Facebook is the foremost social network for social commerce, as measured by last click. But a more nuanced picture emerges when marketers use multitouch attribution. | Continue reading
Consumers in China seem lukewarm about the idea of smart speakers, as sales of the devices are expected to total just 350,000 units this year. | Continue reading
A scan of new data from around the world | Continue reading
On a typical day, young people are more likely to communicate with others through varying digital channels than in person, according to a new study. | Continue reading
Tim Lumb, insight and effectiveness director at Outsmart, discusses digital advances in the OOH space and how they changed the game. | Continue reading
New research from Apptopia shows that getting an app featured in Apple’s App Store is like hitting the lottery, with downloads spiking to 10 and even 20 times the normal activity. | Continue reading
A scan of new data from around the world | Continue reading
Amazon is a retail giant—or is it a marketplace, a retail and content company, or simply the most customer-centric company on earth? However you classify it, it’s also a digital ad powerhouse, with rapidly growing revenues that currently rank it fifth among all US dig … | Continue reading
A scan of new data from around the world | Continue reading
Facebook is testing changes to the way Pages content appears in its News Feed, sparking concerns that the platform might start charging to keep content in the Feed. | Continue reading
Evyenia Wilkins, vice president of account-based marketing at Traackr, explains why her company moved forward with ABM before investing in marketing technology. | Continue reading
Predictive analytics is the most widely used analytics technology, a new survey of sales teams found. But it also found that US sales professionals are investing in other technologies as well. | Continue reading