Honda is staging a gardening-themed challenge at the RHS Hampton Court Palace Flower Show, which runs from 4-9 July. | Continue reading
Champagne brand Nicolas Feuillatte will host a virtual reality (VR) enhanced Champagne tasting, giving guests a chance to discover the brand. | Continue reading
Online food order and delivery service Just Eat will bring back its Just Eat Food Fest to east London from 14-16 July. | Continue reading
Automotive brand BMW has worked with experiential agency TRO to deliver an experiential activation at Goodwood Festival of speed, which runs until 2 July. | Continue reading
Experiential agency Closer has appointed Helen Braybrook as staffing director to oversee recruitment, training and management of the agency's promotional staff for its live brand activations. | Continue reading
Spirits brand Bacardi is bringing its No Commission platform to Berlin this weekend, in a bid to support both emerging and established artists. | Continue reading
Event's Brand Experience Report 2017, Renault at Goodwood Festival of Speed, Magnum's latest Pleasure Store, City Runs from Adidas and BT's Better Call Saul-inspired office are this week's most read stories. | Continue reading
Tonic water company Fever-Tree is staging an immersive escape room game at Imbibe Live and London Cocktail Week, to mark the launch of its new range of dark spirit mixers. | Continue reading
Beach festival Corona Sunsets is once again being staged in the UK, with the event taking place at Greenwich Peninsula. | Continue reading
Automotive brand Honda has worked with brand experience agency Jack Morton Worldwide to create a Challenge Lab experience at Goodwood Festival of Speed, which opened today. | Continue reading
Sports brand Adidas has worked with agency CSM Sport & Entertainment to launch a series of closed-road running events through the heart of London. | Continue reading
New consumer show DrinksFest has announced a partnership with Amazon for its first event, which is set to take place from 28-29 October. | Continue reading
Cadbury is set to host artistic masterclasses next month, where families will be able to meet the brand's animatronic cow, Buttons, and learn how to sketch her. | Continue reading
Brand experience agency Iris has announced three hires and promotions, including the appointment of Amplify's Bonnie O'Hara to lead the agency's experiential team. | Continue reading
Event has released its third annual Brand Experience Report, which contains in-depth analysis on the key issues affecting the experiential industry and includes the top 45 agencies list. | Continue reading
Fast food brand McDonald's created an experiential activation in Brazil this month, which saw a branded drive-thru truck take to the streets and approach customers. | Continue reading
Children's toy brand Lego has announced that it's Lego Friends brand will be staging a 'Friendship Party' at Camp Bestival and Bluewater shopping centre. | Continue reading
Beauty brand St Ives has opened a pop-up mixing bar in New York, inviting guests to immerse themselves in the brand's world. | Continue reading
Automotive brand Honda is creating a Challenge Lab experience at Goodwood Festival of Speed, which runs from 29 June -2 July. | Continue reading
The Royal National Institute of Blind People (RNIB) worked with The&Partnership's experiential agency Muster to stage a Karaoke Eye Test at Glastonbury Festival, which ran from 21-25 June. | Continue reading
The Hamburg Convention Bureau, part of Hamburg City Marketing, has appointed brand experience agency Jackanory to stage a 'Hamburg on Tour' event in east London. | Continue reading
In celebration of the latest Transformers movie, artist Darryl Jones has created Transformers figurines and placed them at iconic London landmarks. | Continue reading
Stationery brand Bic has launched its 'Write and Shine' competition, which aims to find an unknown songwriter and help them get into the music industry. | Continue reading
Irish gin brand Dingle is staging an all-day gin and tonic party in east London on 1 July, which forms part of the Irish Gin & Tonic Festival. | Continue reading
Mobile network brand O2 celebrated the 10th birthday of its associated O2 venues with a series of live experiences, which took place from 16-24 June. | Continue reading
Creative agency Space has hired former J. Walter Thompson creatives Naz Nazli and Alex Ball to work across the agency's client portfolio, which includes William Grant & Sons, Heineken and Arla Foods. | Continue reading
Condé Nast publication House & Garden is staging its inaugural House & Garden Festival this week (21-24 June). | Continue reading
Pernod Ricard-owned brand Malibu hosted a week-long takeover of the Southern Terrace at Westfield London to celebrate the launch of its new Pineapple flavour. | Continue reading
Fruit cordial brand Belvoir Fruit Farms is touring the UK this summer, offering hot air balloon tours and the chance to sample a range of its pressés and cordials. | Continue reading
As part of its alternative Rich List concept, beer brand San Miguel is launching a three-day 'San Miguel Experience' event featuring masterclasses and virtual reality. | Continue reading
Smyle Group has revealed a brand refresh for Pumphouse Productions, the live events and production agency it acquired in 2015 and also launched Smyle.tv for its Smyle Moving Image division. | Continue reading
EE's 'Smart Tent' at Glastonbury, Häagen-Dazs and Björn Borg's tennis-themed pop-up, business wins and new hires at Jack Morton Worldwide, Meantime Brewing Company's 'smart mirror' and Magnum's collaboration with Moschino are among this week's most read stories. | Continue reading
London-based pet products and services brand, Pet Pavilion, is opening a 'pawsecco' bar, which invites Londoners to drink with their dogs. | Continue reading
Airline brand Icelandair is staging an on-flight immersive theatre experience to celebrate its 80th anniversary. | Continue reading
Restaurant chain Bill's is launching its Summer of Music programme, which will invite guests to a series of outdoor gigs. | Continue reading
Events this weekend include Glastonbury, Peroni's Italian experience in Manchester and an ice cream van from Jo Malone. | Continue reading
Ice cream brand Magnum has teamed up with Jeremy Scott, creative director of Moschino, to launch a Magnum X Moschino Pleasure Store pop-up in London. | Continue reading
Spirit brand Pimm's is celebrating as an official partner of the Wimbledon Tennis Championships with a special bar and pop-ups. | Continue reading
Independent brewer Shepherd Neame has launched an experiential pop-up brewery at Bluewater shopping centre in a bid to further showcase the brand. | Continue reading
Marvel Studios has staged a stunt to promote the 'Spider-Man: Homecoming' movie, featuring Spider-Man scaling some of London's tallest buildings. | Continue reading
Technology conglomerate IMB has worked with brand experience agency George P Johnson to create an exclusive cabana experience at Cannes Lions International Festival of Creativity. | Continue reading
Beer brand Meantime has developed a 'Smart Mirror', which claims to reflect the sun's rays and keep beer gardens in constant sunshine throughout summer. | Continue reading
Universal Publishing Production Music, part of Universal Group, is hosting a beach-themed launch party at Cannes Lions Festival for a brand announcement. | Continue reading
Food Network is set to launch its Ice Dream van tomorrow (21 June) in central London, in response to research that 56 percent of adults would like to return to their childhood. | Continue reading
Hotel brand Holiday Inn has launched its 'Summer of Smiles' programme in the US this month, featuring scholastic events targeting children and families. | Continue reading
The Royal National Institute of Blind People (RNIB) has worked with The&Partnership's experiential agency Muster to stage a 'Karaoke Eye Test' experience at Glastonbury festival. | Continue reading
Beer brand Peroni will be celebrating its latest offering, Peroni Ambra, in Manchester with its 'Apertivo bar, presented by Peroni Ambra'. | Continue reading
Publisher Time Out launched a floating cinema experience last week, giving guests the opportunity to watch classic films while sailing down the River Thames. | Continue reading