Not surprisingly, most content marketers in North America agree that interactive content grabs a reader’s attention more effectively than static content. But, according to research, more engaging content also provides reusable value and many other benefits. | Continue reading
Digital purchasing in Spain is still largely a PC-based activity, according to May 2016 polling. Though it may have become slightly less common in the past few years, nearly all digital buyers have made a recent purchase on a desktop or laptop. | Continue reading
Nearly 90% of mobile internet users ages 16 to 35 in Indonesia have used Facebook in the past week, but Instagram is proving to be more popular among the youngest ones. | Continue reading
The growing complexity of marketing technology is forcing many client-side marketers to rely on agency partners like never before. Research shows that many clients are retaining more agency partners than in years past, relying on them to fill gaps related to a variety of strategi … | Continue reading
Healthcare and pharma marketers in the US invested $1.67 billion in paid digital media in 2015. This year, those marketers will increase their spending 15.4% to reach $1.93 billion. | Continue reading
The average internet user in Mexico went online for 6 hours 11 minutes per day in 2015. That figure will rise by about 17% this year as more users than ever go online. | Continue reading
Generally, more US internet users prefer to purchase clothing, food, home goods and luxury items in-store than via other channels, including online, May 2016 research found. | Continue reading
David Rush, CEO and co-founder of real-time social media marketing platform Earshot, discusses how shopper marketers can effectively communicate with and convert the multichannel shopper. | Continue reading
Wearable device usage may be growing, but according to March 2016 research, some wearable owners have stopped using their device. Limited functionality and use is the biggest reason why. | Continue reading
Despite the rise of online commerce, over half of adults in France visit a shopping center or mall at least once a month, research reveals. Young people welcome the social aspects of shopping in retail malls, but older consumers are also regular customers. | Continue reading
Sales enablement technology can aid sales teams with customer interactions spanning the entire buyer journey and also provide support for internal communication. Allana Hinks, marketing manager for Brauer Natural Medicine, spoke with eMarketer about the value of sales enablement … | Continue reading
US spending on addressable TV ads doubled in 2015 and is set to double again this year, eMarketer projects in its first estimates of spending on targeted TV ads delivered on a home-by-home basis via cable and satellite. Still, addressable ads account for just a tiny share of all … | Continue reading
The topics of marketing technology, data security and privacy are increasingly interconnected. As more organizations rely on marketing technology to provide granular audience targeting, richer analytics and improved online conversions, a greater degree of information—and tr … | Continue reading
A majority of internet users in Canada need a daily dose of Facebook, according to March 2016 research. Around a quarter used YouTube that frequently. Both social sites are also seeing increased interest compared to last year. | Continue reading
With the global spectacle of the 2016 Rio Olympic Games looming on many media plans this summer, there’s increasing interest from advertisers in understanding how consumers will be watching. This is particularly true in China, where traditional linear television broadcasts … | Continue reading
The economic turmoil in Brazil does not seem to have had a significant impact on the country’s mobile market, although that will change if conditions continue to worsen. | Continue reading
Ad blocking in the US will continue to cause headwinds for online advertisers, as the phenomenon is expected to grow by double digits this year and next. In 2016, 69.8 million Americans will use an ad blocker, a jump of 34.4% over last year. Next year, that figure will grow anoth … | Continue reading
Consumers are increasingly turning to their mobile devices while they shop, whether to research products or see what other choices are out there. According to February 2016 research, a majority of US female beauty buyers use their device in-store to browse user reviews and look f … | Continue reading
Much referral traffic to news articles about US presidential candidates is internal, according to data on worldwide visits between November 2015 and May 2016. Indeed, 40% of total referral traffic was from users who arrived at a post by clicking a link from somewhere else on the … | Continue reading
The wealthiest 1% of the UK population are more likely than the general population to bank digitally, with almost two-thirds managing their current account online. They even give that most-digital of demographic groups—millennials—a run for their money. | Continue reading
Internet users in the UK have warmed up to mobile shopping, and January 2016 research suggests it’s younger users leading the way. They’re the most likely to make purchases on smartphones and via wearables, though older users are more comfortable with tablets. | Continue reading
Sales and coupons are the biggest drivers of product discovery for US Hispanics while grocery shopping, according to December 2015 research. But Hispanics are not the most frequent users of coupons. | Continue reading
Virtual-reality-related revenues are rising rapidly in China. According to Analysys International, revenues from VR hardware, software content and other services in China will grow 372.2% in 2016 to reach RMB850.0 million ($136.5 million). They are forecast to increase a further … | Continue reading
eMarketer expects US digital video ad spending will see double-digit growth annually through 2020. By contrast, TV ad spending will grow much more modestly, at rates ranging from 2.0% to 2.5%. Still, TV will remain dominant, with total ad spending reaching $77.17 billion in 2020, … | Continue reading
In the latest episode of “Behind the Numbers,” we start out by dissecting the new eMarketer estimates for time spent with media and for simultaneous media usage. In part two, we discuss the future (and the present) of “embedded commerce.” | Continue reading
About six in 10 business-to-business (B2B) marketers in Japan agree that marketing automation is beneficial, according to January 2016 research. The biggest reason to use such technologies is to help visualize the results of sales and marketing promotions. | Continue reading
Double-digit growth in social network audiences is over in Latin America, according to eMarketer’s latest estimates of usage in the region. | Continue reading
According to one researcher, ad spending across all media in Germany has been on the decline. More optimistic sources peg growth around 1% annually. Some channels, though—including online—are outperforming the average. | Continue reading
More than half of US mobile users are worried about brands tuning in to when and how often they use their products. Smartphones, TVs and alcohol raised the most concern about potential tracking, according to research. | Continue reading
Doug Pearce, CEO of Omnicom Media Group (OMG) Greater China, spoke to eMarketer about digital innovations in China and how the country could one day become a global digital technology leader. | Continue reading
This year, many consumers plan to do their Father’s Day shopping both in department stores and online, May 2016 research revealed. Few will be turning to specialty clothing stores or catalogs for gifts. | Continue reading
Internet users ages 26 to 35 in Denmark and Sweden are less likely to watch traditional TV than their counterparts in Norway and Finland, research shows. But for those ages 36 and older, traditional TV is still overwhelmingly the way to view across Nordic geographies. | Continue reading
Users ages 21 to 29 account for more than two-fifths of all mobile payment users in China, and along with users in their 30s make up the vast majority of the mobile payment user base in the country. | Continue reading
Sometimes publishers realize they won’t fulfill an audience requirement and resort to purchasing traffic from third parties. It’s a concept that has many US marketers scratching their heads. According to research, more than a third say they aren’t familiar with … | Continue reading
Most internet users are familiar with podcasts, but have either not listened to them within the past six months or have never listened to them, April 2016 research found. Of those that do listen, 85% tune in at least once a month. | Continue reading
Shoppers have come to expect the same relevancy, personalization and service in the physical store as they find in the ecommerce setting. eMarketer spoke with Ryan Freeman, vice president of partnerships at proximity marketing platform Turnstyle Solutions, about how brands and re … | Continue reading
Sharing economy revenues in Europe grew massively from 2013 to 2015. Both accommodations and transportation account for large slices of the pie. | Continue reading
Over 80% of marketers in Canada said they conducted social media engagement activities in February 2016, making it the leading digital marketing activity. And they’re convinced content marketing will be one of the most important over the course of this year. | Continue reading
Advertisers in Japan will spend more than ¥454.2 billion ($3.75 billion) on smartphone ads in 2016, with the largest share of investments going to display ads. Ads encouraging users to re-engage with apps are also becoming popular. | Continue reading
A review of marketing technology adoption habits found email marketing was among the most popular categories of software for marketers worldwide. New capabilities like dynamic content and better personalization, along with longstanding marketer familiarity with the tactic, are he … | Continue reading
The evolving business-to-business (B2B) buyer journey is creating a number of challenges for marketers. The journeys are more complex and are becoming increasingly nonlinear, which makes maintaining the pipeline more difficult than it has been in the past. Len Shneyder, vice pres … | Continue reading
Marketing decision-makers say the success of image-focused social platforms like Instagram is encouraging a new focus on producing visual content like images and video. Visual content’s high engagement rates are one key reason for the efforts, though many marketers say high … | Continue reading
Under constant pressure to close deals and drive revenue, business-to-business (B2B) companies are turning to sales enablement strategies to improve the sales processes that move buyers through the path to purchase. B2B marketers focused on customer acquisition must work congruen … | Continue reading
Facebook is the most popular social media site in Argentina—almost everyone has tried it. But nearly half of internet users say they prefer WhatsApp. | Continue reading
Cross-border ecommerce is growing in popularity in China. In 2016, more than 15% of the population will make purchases from abroad worth $85.76 billion, according to eMarketer’s first-ever estimates of the consumer trend. | Continue reading
Shopping for clothes and shoes is still primarily an in-store affair for both men and women, according to April 2016 research. Only a handful of internet users of either gender rely completely on digital shopping for these items. | Continue reading
Getting and holding a consumer's attention in today's fragmented media world is harder than ever. However, shouting louder—and more regularly—in order that you might be heard doesn't make for a compelling brand strategy according to UK social media users. | Continue reading
The vast majority of mobile hotel bookings are booked via smartphone, according to Q1 data. Mobile airline bookings also lean toward mobile phones rather than tablets. | Continue reading