On Friday, eMarketer announced that it has entered into a definitive agreement to be acquired by Axel Springer, one of the world’s largest digital publishers. We know that Axel Springer’s global reach and commitment to digital will enable us to provide even more valua … | Continue reading

Consumer brands aren’t the only advertisers spending more on programmatic these days. Marketers in the B2B sector are also investigating programmatic ad buying as a way to boost their media buying efficiency and improve targeting. | Continue reading

Revenues for China’s mobile gaming industry are predicted to reach $10 billion in 2016, a figure that’s been propelled by the popularity of mobile games with young players under the age of 35. Many of these young mobile gamers reside in urban centers like Shanghai, Be … | Continue reading

Outlays on programmatic ads rose by almost 50% in 2015, according to data from leading digital publishers. Similar gains are expected this year, lifting programmatic spend to over €560 million. | Continue reading

At its most elemental, shopper marketing is centered on influencing purchase decisions and driving sales. Historically, that meant in-store, but thanks to digital commerce, consumers increasingly are in shopping mode at home and outside the walls of physical retail stores. | Continue reading

Despite the ever-growing importance of online shopping and customer experiences, improving the in-store customer experience is still US retail execs’ top priority. Nearly half of retail executives said so, more than any other customer engagement channel. | Continue reading

As consumers spend more time across a broader number of devices and channels, the case for multichannel marketing has never been clearer. But few companies are capable of integrating the required data sources, technologies and departments to make omnichannel marketing work. | Continue reading

Female internet users in the UK spent more of their time online on smartphones than any other device in April 2016. Mobile phone internet access is least common among the oldest users. | Continue reading

As of March 2016, mobile messaging app WeChat had 762 million users globally, according to parent company Tencent, making it one of the most popular chat apps in the world. Nowhere is that popularity greater than in WeChat’s home country of China. | Continue reading

More than half the population of Western Europe will be using social networks by 2019, but adoption rates across the region are surprisingly diverse, and growth rate are also slowing according to eMarketer’s latest forecast. | Continue reading

Over seven in 10 mothers say they use their smartphone to engage with social networks, and even more use them for chat. And they’re not the only group whose social habits are trending mobile. | Continue reading

This year, US mothers are checking Facebook more times each day than they did in prior years, research found. In fact, they’re checking the social media site an average of 10.1 times daily. | Continue reading

US marketers are interested in trying several marketing trends this year, according to research. More than half said they are drawn to personalized and intent-based marketing. | Continue reading

In the battle among the social networks to attract new users, 2016 will be a banner year for Snapchat. It will grow its user base by double digits, pulling ahead of Twitter and Pinterest in the US for the first time, according to eMarketer’s latest forecast on mobile messag … | Continue reading

For business-to-business (B2B) marketers, predictive technology is the elephant in the room—it’s a buzzed-about topic, but few organizations are actually leveraging the full potential of predictive tools. eMarketer analyst Jillian Ryan’s April 2016 report, &ldqu … | Continue reading

Marketing automation for small- and medium-sized business-to-business (B2B) firms is all about leads, according to March 2016 research. From the volume and quality coming in to effectively nurturing them once they’ve raised their hands, marketing automation can help. | Continue reading

A growing share of China’s shoppers do their research and spending on fashion items online. The country’s shoppers beat out those in Vietnam, Singapore and Hong Kong by a significant margin in their preference for online purchases of fashion items, according to resear … | Continue reading

In Q1 2016, programmatic digital display ads in France were notably more likely to fall victim to fraudulent impressions. That doesn’t seem to be stopping advertising from investing in programmatic, however. | Continue reading

Technology allows today’s shoppers to make most decisions before they get to the store or forgo a trip to the store altogether. Morgan McAlenney, executive vice president of Digitail at shopper marketing agency The Integer Group, spoke with eMarketer about why shoppers are … | Continue reading

Ad spending on paid digital media by the US automotive industry will hit $8.71 billion in 2016, up 17.3% year over year. This figure will climb to $14.14 billion by 2020, for a compound annual growth rate (CAGR) of 13.7% from 2015 to 2020. While growth will begin to taper off thi … | Continue reading

More than a quarter of technology executives agree that new innovative products and services are the No. 1 source of digital disruption. Other key areas that present a challenge include new forms of customer engagement and business models, according to research. | Continue reading

Smart TVs doubled in internet access usage from 2015 to 2016, while video game console access shrank. PCs and smartphones are still the top devices for going online, however. | Continue reading

Many kids may still be wrapping up the current school year, but retailers are already gearing up for the back-to-school shopping season. This year, back-to-school retail sales will reach $828.81 billion, eMarketer estimates, and a higher share than ever is occurring online. | Continue reading

The number of people in China using their phones to pay for goods and services at the point of sale more than doubled last year, and by 2020 almost half of all smartphone users will be making proximity mobile payments, eMarketer projects. | Continue reading

By the end of 2016, more than 3.4 billion individuals worldwide will use the internet regularly, and over 72% will do so from a mobile device. Additionally, eMarketer estimates that one in every three people worldwide—nearly 2.5 billion—will be a mobile phone internet … | Continue reading

People in the UK are often considered digitally advanced. This seems to hold true when one considers device ownership and usage. Internet users in the UK typically own several devices and use them often. And multiple-device ownership is also on the rise. | Continue reading

Consumer spending on streaming services will surpass spending on DVD purchases this year, according to one research firm. DVD sales and rentals are in decline, but still represent a larger slice of the video market than digital downloads. | Continue reading

South Korea’s mobile gamers are active downloaders of new games, with more than 35% installing at least four titles per month. According to research, many players use the games as quick diversions, spending an hour or less per day on the pastime. | Continue reading

Early in this decade, US adults’ media usage changed significantly from one year to the next. But that is no longer the case for time spent with media. The dramatic difference from the recent past is that the pace of change itself has slowed. | Continue reading

Nearly 83% of all mobile connections in Mexico will be smartphones in 2016, according to research. eMarketer estimates the highest usage growth rates among young people and older adults. | Continue reading

Automotive magazines—including their ads, websites and articles—most often persuade car buyers in France to research new vehicle brands or models. Only TV commercials approach their effectiveness in driving awareness. | Continue reading

Consumers are steadily downloading more retail apps to their device compared to a year prior, research found. Indeed, nearly a quarter of respondents said they have between six and 10 retail apps on their smartphone as of April 2016, up 3 percentage points from October 2015. | Continue reading

One-third of affluent internet users in China believe that loyalty programs have increased in value over the past year. And almost all of them say loyalty programs encourage them to spend more money. | Continue reading

App marketers are focusing on engagement and retention, but are still faced with challenges, like getting users to engage with the app after they download it. According to research, less than a quarter of mobile app users worldwide will return to an app a day after first using it … | Continue reading

As the chief product officer at LiveRamp, now owned by Acxiom, Anneka Gupta is a primary decision-maker for all strategic and product enhancements made at the data onboarding services firm. She recently spoke with eMarketer about how marketers are activating their data for multic … | Continue reading

Research suggests a growing number of B2B marketers rely on marketing technology tools to attract and retain customers. More than half of executive respondents in a study confirmed they already invest, or planned to invest, in tools like CRM, marketing automation and content mana … | Continue reading

The majority of female Instagram users in Japan say they do an equal amount of posting and browsing when on the social network. Meanwhile, almost none say they never post. Pictures shared on the social network are also leading to purchases. | Continue reading

Nearly 6% of digital display ads in Germany in Q1 2016 were determined fraudulent, meaning there was no possibility of their being viewed by a human. Programmatic ads had above-average issues. | Continue reading

The on-demand economy is growing, and companies like Amazon are thriving on two-day shipping, but some consumers are willing to wait days for their order. In fact, nearly a quarter of internet users in North America say that three days is an acceptable timeframe for ecommerce ord … | Continue reading

How has the upfront market, TV’s rite of spring, managed to survive all these years, despite the fact that it seems like an outmoded way of doing business? Because it still works for advertisers and broadcasters, says eMarketer analyst Patty Orsini. “And it could be … | Continue reading

The majority of ecommerce sites in Brazil use social media for marketing purposes, and Facebook is the top choice. But not much referral traffic comes from social. | Continue reading