More US companies are turning to marketing attribution to help measure their campaigns across different devices and channels. However, a February 2016 study points to key challenges, including troubles with attribution data collection, cost justification and finding qualified sta … | Continue reading
More than one-third of US internet users said they first find out about small businesses when researching online, according to a survey. Walking into a local store, however, was the least likely path to discovery. | Continue reading
The largest share of video ad campaigns in Canada now include impressions served to desktop, laptop and mobile devices, according to one platform. And mobile makes up some part of about two-thirds of media plans for video ads. | Continue reading
Both brand marketers and media agencies have concerns when it comes to their digital media buying and planning. According to April 2016 research, click fraud and viewability are a significant worry for both. | Continue reading
The ad blocking debate rumbles on, with the spotlight shining more and more on mobile platforms. Dr. Johnny Ryan, the head of ecosystem at counter-ad-blocking technology firm PageFair, spoke with eMarketer about its new research in global mobile ad blocking habits. | Continue reading
The shift to cloud-based solutions is a large part of the digital transformation for businesses across industries, but going digital doesn’t always mean moving all solutions into the cloud. Ahmed Elemam, senior digital marketing and analytics strategist at WestJet, spoke wi … | Continue reading
Walgreens customers use their mobile devices to research products, but they don’t convert until they get to the store, according to Kartik Subramanian, Walgreens’ director of product management and mobile commerce. Subramanian spoke with eMarketer and explains that th … | Continue reading
Migrating analog processes and data to digital technologies has become increasingly valuable for retailers and manufacturers that want to more closely monitor their supply chain. According to research, well over half of these firms expect to step up dollars for supply chain digit … | Continue reading
More than two-fifths of media and audiovisual executives in the US are creating interactive media content for content marketing, according to March 2016 polling. Nearly the same number are working on interactive content for paid social media campaigns. | Continue reading
Ecommerce represents a growing opportunity for businesses in Vietnam, although government data suggests many companies are still early in the process of implementation. Consumer suspicion about the quality of products and services purchased online is also hindering adoption. | Continue reading
US consumer packaged goods (CPG) and consumer products advertisers will spend $5.97 billion on digital advertising in 2016, an 18.2% gain from 2015 that will see this sector account for 8.7% of total US digital ad spending for the year. | Continue reading
Over 14 million internet users in France visited sites offering pirated video during a typical month in 2015. Peer-to-peer sites increasingly share this trade in illegal content with direct download sites and streaming services. | Continue reading
Like many consumers in emerging markets, Vietnam’s younger generation is the most likely demographic to be engaged with digital. Richard Burrage, managing partner of Vietnam-based market research firm Cimigo, spoke with eMarketer about behavior across age groups in the coun … | Continue reading
Line is still the No. 1 social media platform in Japan, according to research conducted in February 2016. The homegrown social site beats out Facebook and Twitter, and is most popular among women. | Continue reading
More wearable device enthusiasts own fitness bands than other connected accessories in the US. According to research, close to half of all wearable owners wear the bands, making them almost twice as common as smart watches and three times as common as smart glasses. | Continue reading
PCs are still the main device for most online activities, but smartphones rule for social networking. Meanwhile, the web has overtaken TV as the most credible media source of information on brands, products and services. | Continue reading
In-app ads account for a strong majority of mobile impressions in Argentina, according to ad network data from Q1 2016. Fewer than a quarter of impressions occurred on the mobile web. This pattern is in line with data from other countries in the region. | Continue reading
The sharing economy is continuing to expand and many US internet users agree that it’s not only good for them, but for businesses and the economy as a whole. However, there are also those that remain neutral about the sharing economy in general. | Continue reading
A comprehensive look at internet usage habits in New Zealand offers insights into the country’s digital habits. Seven in 10 users spent more than 2 hours per day online, while laptops and smartphones were the most frequently used tools to get there. Accessing search engines … | Continue reading
Smartphones are a key part of the dining experience for many internet users, even before they head to a restaurant. According to April 2016 research, about half of diners use their device to find a restaurant location or browse a menu. | Continue reading
Facebook launched its Reactions feature—an extension of the “like” button—in February, giving users more options to express their feelings instead of simply liking a post. Yet this feature is hardly being used. | Continue reading
Internet users in the Middle East and North Africa have a strong appetite for digital video. According to research from Ipsos Connect, at least half of respondents in each country included in the survey said they watched movies digitally. | Continue reading
There’s no question that professionals at small- and medium-sized businesses (SMBs) worldwide rely heavily on marketing data. But what decisions does it help with most? According to research, a little more than half said it’s most valued for targeting. | Continue reading
With the new Google Analytics 360 Suite, machine learning comes to center stage as marketers contend with how to use this technology in their digital strategies. The recently launched enterprise marketing cloud suite is working to bring together the once siloed data of disparate … | Continue reading
It’s true that many internet users in Japan who have embraced ad blocking apps don’t trust ads, but it’s also true that a large chunk of other internet users in Japan don’t trust ad blockers either. | Continue reading
Traffic to retail sites in Brazil comes primarily from desktop PCs as opposed to mobile devices. Another traditional source of traffic to digital merchants in the country is search, which accounts for more than half of visits. | Continue reading
eMarketer estimates that adults in Canada will spend an average of 9 hours 41 minutes a day using media in 2016, nearly 2.5 fewer hours per day than the average US adult, according to eMarketer’s latest forecast on time spent with media. Mobile is driving the gains in Cana … | Continue reading
Business-to-business (B2B) marketers worldwide who have account-based marketing in place are looking for ways to scale their programs and extend their efficiency. According to research, more than three-quarters are developing resources to further continued usability and best prac … | Continue reading
The US financial services industry will spend $8.37 billion on digital advertising in 2016, a 14.5% gain from 2015. As a result, this sector will be responsible for 12.2% of total US digital ad spending for the year. | Continue reading
Beacons are most often thought of as a means to target ads to consumers on a hyperlocal level, but data gathered by beacons can also help to serve them better ads wherever they go. eMarketer discussed this advancement with Andrew Dubatowka, director of product strategy and market … | Continue reading
Nearly half of executives worldwide anticipate that data analytics will result in a significant, across-the-board shift in their ability to deliver a superior customer experience within the next two years, February 2016 research found. More than a quarter said it has already done … | Continue reading
In the US and Canada, growth in time spent with media by adults has slowed to a crawl—at least until the next big technological disruption comes along. In the UK, by contrast, time spent with media continues to rise, even if less so than earlier in this decade. Significant … | Continue reading
Call it a one-two punch to advertisers and content providers. With Americans’ attention increasingly divided among an ever-expanding array of internet-connected devices, the number of people multitasking while watching television continues to rise, while cord-cutting also a … | Continue reading
Research into Malaysia’s online video consumption habits suggests consumers’ time spent watching the format may have hit a plateau, with the country’s users expected to spend slightly less time watching per day in 2017 compared to 2016. A key gap in access to de … | Continue reading
Being able to see product pictures via a smartphone or tablet device is one of the most important mcommerce-related capabilities retailers can offer, according to US mobile shoppers. For the most part, tablet- and smartphone-based shoppers want similar things from digital merchan … | Continue reading
A traditional TV set is the most common device to watch video in Germany, and most people are using it to watch traditional TV content. Digital has made big inroads, however—especially smartphones. | Continue reading
Most people in the US are not using gift cards or mobile wallets to pay for goods, according to March 2016 research. Other payment methods like Bitcoin are used even less. | Continue reading
Nearly a quarter of internet users in France are willing to receive targeted ads based on their search history—if they get something good in return, like a deal or special offer. But six in 10 said they would not take any personal-data-related actions no matter what. | Continue reading
Marketers are continually looking to meet, and exceed, customer expectations. And in the end, improving the overall experience can be beneficial for marketers. In fact, more than eight in 10 business executives find that improving customer experiences is fundamental to future suc … | Continue reading
To donate or not to donate? More than two-thirds of US nonprofit donors said poor content from an organization has an effect on this decision. Content that’s too vague or irrelevant is among the biggest turnoffs. | Continue reading
Subscription streaming giant Netflix is in the midst of a concerted global expansion effort, with the company launching its service in more than 130 new markets in 2016. But even as Netflix expands, it faces consumer challenges in markets such as Indonesia, where unreliable inter … | Continue reading
Ever since Facebook began selling autoplay video advertising in 2014, the other major social properties—Twitter, Instagram and Snapchat—have become equally aggressive at courting video marketers. As a result, social video spending is growing quickly. | Continue reading
Millennial men tend to be far removed from the traditional gender roles that males in previous generations took on. eMarketer spoke with Romy Nehme, vice president of insights and strategy at VaynerMedia, about what makes this generation of men unique, how they use digital and ho … | Continue reading
While 40% of digital buyers in North America do their back-to-school shopping over the month of August, 52% begin before then—including around one in four who are already shopping by the end of June. | Continue reading
One in five marketing decision-makers in Germany say their preparedness for integrated customer relations management (CRM) is very good, putting it ahead of other tech-related challenges. | Continue reading
Very few consumers in Japan already have a virtual reality (VR) device, and many aren’t familiar with the brands involved. But over 40% of those surveyed say they’re interested in purchasing PlayStation’s option. | Continue reading
US internet users say they learn more about politics from TV than anywhere else, and that TV ads are most likely to influence their voting behavior. But digital video is a growing source of political info as well, and research suggests desktop-based video ads are the leading digi … | Continue reading
Research reveals that more internet users ages 36 to 55 play each day than among those in any other age group. And women spend more time on mobile gaming than men. | Continue reading