The US media and entertainment industries will spend a combined $7.34 billion on paid online and mobile media advertising in 2016. eMarketer expects this investment to grow to $11.52 billion by 2020. As digital consumption of news and entertainment increases, advertisers in these … | Continue reading
Most mobile in-app ad requests worldwide from Android- and iOS-based devices occur between 7am and 10pm throughout the week, based on activity on Drawbridge’s platform. iOS in general has bigger variation in ad requests compared to Android. | Continue reading
Two-thirds of retailer site traffic in Brazil comes from desktop PCs, but mobile gained over 10% more traffic share from 2014 to 2015. Mobile is also making inroads when it comes to conversions. | Continue reading
An April 2016 survey found that 67% of young adults in Western Europe switch devices in the course of viewing video content, compared to 46% of total adults. | Continue reading
Nearly a third of US grocery buyers said they would shop for more groceries digitally if the prices were better than they were in-store. But the same April 2016 research also found that almost a quarter of respondents said they would never shop online for groceries digitally. | Continue reading
Snapchat is still considered a newcomer by many brands, and few have added it to their social marketing arsenal. Department store retailer Nordstrom, however, has been using Snapchat to reach specific segments of its diverse customer base since March 2015, and directed its most r … | Continue reading
Three-quarters of marketers in Europe use the number of visits to their websites as a measuring stick for content effectiveness, more than any other metric. Only half measure success in terms of sales. | Continue reading
Japan saw 178.1 million digital music sales in 2015; while the majority of those sales were single track downloads, ringback tones also sold significant units. | Continue reading
LTE smartphone sales, currently a small slice of the market’s pie, will make up over half of all sales by 2020. 3G and 4G also continue to gain popularity. | Continue reading
A much higher percentage of adults in Canada have adopted digital banking than their counterparts in the US, according to eMarketer’s latest forecast on digital and mobile banking users. Yet banking via mobile devices is more common in the US. | Continue reading
Interactive video ads outperformed pre-roll on connected TVs in 2015, according to metrics released by Innovid, based on video campaigns served on its platform. Connected TV was a new device addition to the ad serving platform's yearly analysis, which also tracks smartphones, … | Continue reading
The increasingly connected world we live in continues to drastically alter the relationship between brands and their customers. Arguably this change is most obvious in the growing expectation for always-on, real-time interactions across any device. More often, newer, disruptive e … | Continue reading
Even as more large- and midsize businesses invest in marketing technology tools, implementation remains a challenge. A survey of executives from such companies suggests many lack the internal expertise to make sense of their new capabilities, leading to concerns the tools aren't … | Continue reading
Though traditional metrics still play a role in brands’ marketing strategies, predictive technology is what keeps companies moving forward. Predictive tools make historical data actionable, and enable brands to make more informed marketing decisions. Chris Ciccarello, senio … | Continue reading
Mobile internet users spent 3.9% of their time watching videos on iQiyi, and 3.5% on Tencent video—far more time than they spent on any other video platform in 2015. Both apps are also growing their user bases rapidly. | Continue reading
In this new podcast from eMarketer, analysts Bryan Yeager and Marcus Johnson sit down for a freewheeling discussion of key marketing and media trends. This week’s topics include dads and the sharing economy. | Continue reading
Retailers are continually tackling shopping cart abandonment, but according to Q1 2016 research, the digital shopping cart abandonment rate is high worldwide, at 74.3%. Abandoned carts aren’t ll bad, however. | Continue reading
DVDs are falling out of fashion in the UK. Digital video downloads have played a part in their waning popularity, but streaming is becoming all-conquering, and by 2021 will account for over half of the UK home video market. | Continue reading
This year, 27.0 million US adults will use the sharing economy at least once, according to eMarketer’s first forecast on the subject. The number of users will grow by double digits through 2018, as more Americans flock to the convenience of services such as Airbnb and Uber. … | Continue reading
Generally, internet users want a convenient and secure mobile experience, a February 2016 survey found. Over the next three years, respondents expect the mobile experience to not only be more personalized, but also something that can adapt and react to location. | Continue reading
More than two-thirds of adults use online and offline interchangeably for research and buying. But physical retailers feel the heat, as digitally empowered consumers look for better in-store services. | Continue reading
Marketer interest in brand-based mobile advertising is growing in China, with the format seeing a more than 10-percentage-point increase in ad traffic share between 2014 and 2015 vs. performance-based mobile advertising. A gap between consumers’ time spent with mobile devic … | Continue reading
Roughly two-thirds of US agency and marketing professionals said they expect to increase their desktop video ad spending, as well as mobile video ad spending, within the next 12 months, according to March 2016 research. | Continue reading
Retail marketers in the US will invest $15.09 billion in paid digital media advertising in 2016, a 14.9% rise over 2015. The retail industry will remain by far the largest digital ad spender among US industry sectors tracked by eMarketer through at least 2020. | Continue reading
Extreme Reach is an enterprise software company that helps clients leverage video assets across linear TV and digital video. eMarketer spoke with Melinda McLaughlin, CMO of Extreme Reach, about how the company helps clients make sense of and use technology to ensure their ads rea … | Continue reading
Ad blocking is one of the hottest topics in digital marketing today. Based on eMarketer’s latest forecast of ad blocking user growth, there is good reason for digital publishers and marketers to be worried. It is a habit that, left unchecked, could well become mainstream. | Continue reading
Research suggests marketers in Asia-Pacific are increasingly interested in native advertising, thanks largely to the format’s increased credibility and strong engagement with consumers. This enthusiasm is translating into strong growth in demand for native ads in Asia-Pacif … | Continue reading
On one major video ad platform, 60% of all campaigns in Q1 2016 were served across PCs, mobile devices and connected TVs. Only a handful, by contrast, were device-specific. | Continue reading
Consumers are increasingly using on-demand services like Uber and Instacart to get the things they want, when they need them. According to October 2015 research, annual US on-demand economy spending has reached $57.6 billion, most of which goes toward online marketplaces. | Continue reading
Nearly 50% of subscribers conducted transfers or used inquiry services in 2015, a figure that inched up from the prior year. Digital banking is especially popular in the country among younger users. | Continue reading
Nearly three-quarters (73%) of US female internet users say they at least sometimes receive marketing messages directed specifically to women. But 74% of respondents said they prefer messages that are gender neutral. | Continue reading
Dialing for delivery is still the most common way to order takeaway food in the UK. However, logging on and ordering digitally is becoming increasingly common, and much of this digital behavior is being driven by mobile. | Continue reading
Electronics worth less than $50 are still one of the leading product categories purchased by Amazon Prime members. Data from Cowen and Company also indicated that more consumers are purchasing video games, toys and vitamins than did so a year ago. | Continue reading
Out-of-home spending and cinema spending grew over the course of the year, with out-of-home growth modest, at 7.6%, while cinema spending, niche by nature, grew by 48.1%. | Continue reading
Adoption of EMV cards, a global standard for credit and debit card payments sometimes referred to as chip-and-PIN, has ways to go. March 2016 research found that consumers are still struggling when using these cards for the first time. | Continue reading
Instagram influencers who have the most followers don’t necessarily garner the most “likes” and comments. Research from Markerly revealed that users with fewer than 1,000 followers get more “likes” and comments on average than those with more than 10 … | Continue reading
By the end of this year, there will be more than 6 million virtual reality (VR) users worldwide, according to data from Deutsche Bank. More companies are looking to harness the power of the technology to reach this rapidly growing user base, and during this month’s Newfront … | Continue reading
Home ecommerce site Wayfair saw mobile traffic surpass desktop traffic for the first time in late 2015, and mobile has remained in the lead ever since, according to Bob Sherwin, Wayfair’s senior director of customer acquisition. eMarketer spoke with Sherwin about what&rsquo … | Continue reading
Big data is a big deal according to marketers at organizations across a variety of industry sectors. But despite its importance, research suggests many companies don’t yet have a firm grasp of how to take advantage of big data or use it, with barriers like the lack of an ov … | Continue reading
Mobile internet users in Quebec were more likely to take photos or videos than send texts, use email, or access social networks during October 2015. About three in four also downloaded apps. | Continue reading
eMarketer senior analyst Bryan Yeager attended the MarTech conference in March where data was at the forefront of the discussion. He shared his insights from the conference and his own thinking on how marketers can prepare for the next generation of marketing technology. | Continue reading
Smartphones have become nearly ubiquitous in the Nordic countries. According to research by Buzzador, more than nine in 10 internet users in each of Denmark, Finland, Norway and Sweden now own a smartphone. | Continue reading
Smartphone shipments in China saw a slight decrease in Q1 2016 compared to the same period a year ago, with economic troubles and smartphone market saturation likely to be key factors for the decline. | Continue reading
Many restaurants are looking to provide tech-enabled options this year, and according to January 2016 research, most US restaurant IT decision-makers plan to invest in technology to improve operational efficiency. | Continue reading
Nearly 100% of internet users in Brazil use WhatsApp, more than any other messaging app or service; 87% said they use Facebook. | Continue reading
Smartphone users ages 10 to 29 in Japan are generally unwilling to download paid apps; those who do won’t pay much. | Continue reading
Facebook began pushing in-stream video about two years ago, which has led to consumers wanting more viewable and shareable content. Matthew Corbin, head of global product marketing at Facebook, spoke with eMarketer about how brands have capitalized on this, as Facebook optimizes … | Continue reading
Three-quarters of US female social media users visit brand websites, apps or social media accounts at least a few times a week, according to February 2016 research. Almost a third do so daily. | Continue reading