More ad tech buyers in North America and Western Europe manage their data management platform (DMP), as well as their demand-side platforms and ad exchanges, internally, as opposed to externally, a January 2016 survey found. | Continue reading
Financial institutions are increasingly blending the physical and digital world to deliver better customer experiences. According to Q1 2016 research from KPMG, some banking executives are prioritizing various initiatives to transform the overall physical bank branch experience. | Continue reading
Digital shoppers are not willing to wait a long time for website pages to load while shopping. In fact, more than a third of respondents said they are only willing to wait up to five seconds, according to November 2015 research. | Continue reading
Zappar co-founder and CEO Caspar Thykier believes that brands have to consider audience tastes when making a foray into augmented reality (AR). Thykier spoke with eMarketer about how the right content is key for engaging over AR. Zappar provides consumers with an app that allows … | Continue reading
Although men make up the majority of India’s mobile gamers, research suggests a segment of women in India play daily mobile games more frequently and download more games per month than their male peers. | Continue reading
Instagram adoption, among brands examined by L2 Think Tank, is nearly ubiquitous across industries. Snapchat, on the other hand, is a different story. Brands are more hesitant to adopt the social messaging app. | Continue reading
General Electric (GE) produces everything from jet engines to subsea manifolds. To bring attention to the brand’s broad scope of products, GE uses digital video to connect with audiences that yearn for science and technology content. eMarketer spoke with Jenna Pelkey, GE&rs … | Continue reading
Department stores offer several digital services to consumers, ranging from personalized promotional offers to receiving recommendations from a personal shopper. While some find these services to be cool, others find them creepy. | Continue reading
More than half of digital buyers in Japan said they prefer to use a particular ecommerce site because of the wide product selection offered. Cheap shipping charges and better prices were other reasons that affected their preference. | Continue reading
Twitter uptake in Latin America has increased year over year. According to the social media company's data, its user base—especially in Brazil—is high. Indeed, as of Q4 2015, there were 40.7 million Twitter users in Brazil. | Continue reading
The internet of things (IoT) is already beginning to change how consumers shop and how consumer and packaged goods (CPG) companies do business. The industry is using the IoT to streamline manufacturing processes and supply chain management as it seeks new revenue opportunities. | Continue reading
Consumer attention is more fragmented than ever before in UK households. Digital devices, in particular, are becoming common distractions from the biggest screen—the TV. This is true even during communal viewing events, such as the upcoming Summer Olympics in Rio. | Continue reading
In France, digital banking users ages 35 and younger are far more likely to access their banking services via a smartphone than a tablet. Older generations use both devices for their banking needs, not necessarily preferring one over the other. | Continue reading
Nearly all social media marketers worldwide believe Facebook produces the best ROI and is essential to social media marketing success, a March 2016 survey revealed. | Continue reading
IT professionals worldwide are embracing the benefits of the cloud. In Australia, many cite increased infrastructure flexibility and agility, as well as eliminating responsibility for maintenance of underlying infrastructure, as leading benefits. | Continue reading
More than half of US frequent gamers—who play video games at least three hours per week—use their desktop, laptop or dedicated game console to do so. | Continue reading
Marketing technology isn’t magic—even the most powerful tools are only as effective as the data they are fed, and when it comes to targeting consumers in physical stores, data is limited. Alexis Rask, chief revenue and operating officer at shopkick, a shopping-compani … | Continue reading
Adults in Quebec conduct a variety of different banking activities, according to November 2015 research. Checking bank accounts and paying bills are some of the top actions performed. | Continue reading
A growing share of programmatic ad spending in China is moving to mobile devices, driven in part by the popularity of ad markets offered by players including Alibaba, Baidu and Tencent. | Continue reading
Javier Calvar, chief operating officer of Albatross Global Solutions, discusses the challenges facing luxury brands as they attempt to extend their appeal in digital channels. | Continue reading
Roughly half of executives worldwide say analytics and social marketing competences are critically important digital marketing capabilities. Other capabilities like multiple delivery models are also significant, but less critical. | Continue reading
Marketers who work in technology are also the most likely to work with technology, according to January research. For the counterparts in other sectors, marketing tech adoption poses a bigger challenge. | Continue reading
Mobile commerce had a breakthrough year in 2015. Smartphone retail mcommerce sales in the US nearly doubled, driven by larger screens, smoother buying experiences, better mobile search and context-driven discovery. The same trend should continue throughout 2016. | Continue reading
Marketers may think they have adjusted to digital, but a new wave of change is coming, says eMarketer's co-founder and chief innovation officer, Geoff Ramsey. And the changes are coming sooner than many expect, Ramsey says. | Continue reading
Nearly three-quarters of client-side marketers worldwide say they are working toward delivering a cohesive customer experience rather than standalone campaigns or interactions, according to February 2016 research. | Continue reading
Broadcast TV in Brazil made up more than half of total media ad spending in 2015, according to research from Kantar IBOPE Media. Ad spending on other channels like newspapers, radio and digital search was significantly less. | Continue reading
Monthly time spent on mobile chat apps reached nearly 510 billion minutes in Q4 2015, per data from iResearch Consulting Group. Average time spent per session during that quarter was 3.89 minutes. | Continue reading
Consumers expect to use their mobile device as part of their shopping experience, and according to February 2016 research, nearly two-thirds of US retailers understand that’s where they need to be. | Continue reading
Subscription video-on-demand is the fastest-growing segment of in-home video entertainment. But physical formats—such as DVDs—still account for two-thirds of home video sales. | Continue reading
This year, Americans will spend more than half of their social networking time on Facebook, according to eMarketer’s latest forecast of time spent with media. Going forward, however, growing competition from other social networks will make it increasingly challenging for Fa … | Continue reading
Senior-level digital agency professionals plan to make several business changes in 2016. According to a survey from Kentico Software and Millward Brown, many are looking to invest more money in software and hardware. | Continue reading
Data and analytics capabilities have become a top priority for businesses, with many organizations using the discipline to help gain a competitive advantage and improve the customer experience. In fact, many organizations place such high value on data and analytics that primary r … | Continue reading
Digital buyers in Australia expect a lot when it comes to shipment tracking options. However, many retailers are not quite meeting these expectations, according to October 2015 research. | Continue reading
As mobile usage becomes ubiquitous, the path to purchase is becoming less defined. Shoppers are always connected, well-informed and often quick to convert both digitally and in-store. The traditional shopping phases still exist, but once smartphones are introduced, behavior shift … | Continue reading
Media buyers face many tough decisions—long term gains vs. short term sacrifices, cost benefits vs. drawbacks, even how to measure whether a choice is successful. For media buying decision-makers in France, considering changing attribution models comes with its own set of b … | Continue reading
Mother’s Day spending in the US is expected to reach $21.39 billion this year, a slight increase compared to a year prior, according to research. | Continue reading
Dr. Thomas Trautmann, certified neuromarketing instructor and business partner at SalesBrain, an advertising agency that uses neuromarketing to tap into the consumer's mind, talks about how the personal nature of mobile devices allows marketers to connect with the pain points of … | Continue reading
Millions of consumers in Western Europe have significant disposable income, and most are attracted to some extent by upmarket goods and services. Yet many high-end brands are just starting to appeal successfully to affluent consumers on digital platforms. | Continue reading
Overall, just 12% of internet users in Japan say they use paid over-the-top (OTT) video services, according to March 2016 research. Though that figure seems low, it’s just 10% less than the respondents who said they use cable TV, and only 5% less than those who use paid sat … | Continue reading
A growing percentage of American households are cutting the cable TV cord each year, per eMarketer estimates. According to January 2016 research from Salesforce, cost is one of the top reasons. | Continue reading
Across the globe, IT professionals are getting to know cloud technology—not only its benefits, but the barriers to implementation as well. In Brazil, IT professionals overwhelmingly agree that cloud technology increases infrastructure flexibility and agility. | Continue reading
Retailers in North America offer a variety of omnichannel services, like buying items online and picking them up in-store. And while these services are available, many believe there&rsquo s room for improvement, according to December 2015 research. | Continue reading
There’s a great deal of excitement around virtual and augmented reality in the tech community, but consumer awareness—and especially usage—in the UK is still quite low. That said, the nation’s digitally advanced shopper population is particularly intereste … | Continue reading
Digital expertise in security, as well as web and mobile development, were most in demand for executives in the US and Europe during Q4 2015, according to research. Within a few years, competency in analytics and big data will be a more crucial skill needed. | Continue reading
Nearly half of internet users in China don’t use Apple Pay because their current mobile payment tools meet all of their requirements, a February 2016 survey found. | Continue reading
Customer centricity, a philosophy built around identifying and targeting a company’s most profitable customers to drive growth, is gaining a growing following in the B2B sector. According to research, many of the philosophy’s adherents are turning to marketing automat … | Continue reading
Email marketing trends, like fluid hybrid design, are emerging. However, most marketing professionals still use responsive email templates, according to November 2015 research. | Continue reading
As consumers increasingly engage with brands through mobile devices, companies have to develop content with a mobile-first experience in mind. Joost van Dun, Group.com manager of global brand, communications and digital at Philips, spoke with eMarketer about how the electronics g … | Continue reading