A growing number of executives are looking to marketing technology to help supercharge their local ad buying plans. Mobile push technology and real-time location data are both two key areas of interest. | Continue reading
Merger and acquisition (M&A) activity in the marketing technology, advertising technology and digital content sectors is off to a fast start in 2016, as bigger players look to boost their own capabilities and capitalize on growing demand. | Continue reading
The amount of time UK adults spend consuming digital content continues to rise with consumers spending an extra 25 minutes a day on digital devices in 2016 compared to last year, according to eMarketer’s latest forecast. | Continue reading
High-end brands may have been slow to contemplate online sales, but many are now taking the plunge. Maria del Carmen Fernández González, CEO at Infinitum Ecommerce in Spain, spoke to eMarketer about the obstacles luxury brands face in a world transformed by digital chan … | Continue reading
The amount of time that adults in China will spend with digital media every day will surpass the time they spend with traditional media for the first time in 2016, eMarketer estimates. Adults in China will spend an average of 3 hours and 5 minutes each day with digital media this … | Continue reading
More than two-thirds of internet users in Canada use online banking at least once a week, according to January 2016 research. Only 16% say they go into a branch. | Continue reading
Multidevice users in Australia had more internet access options than their counterparts anywhere else in Asia-Pacific during H2 2015, according to data from one service provider. And these users are also adding more devices to their collections over time. | Continue reading
Promotions in weekly circulars can drive purchases at grocery stores, according to February 2016 research. In fact, more than a third of grocery buyers shop at a store frequently because of these offers. | Continue reading
Many digital retailers in Argentina offer their customers multiple ways to make digital purchases, according to December 2015 research. In fact, 70% of digital retailers surveyed say they offer payment installments. | Continue reading
eMarketer expects 2016 to be the last year of double-digit growth in the user base of the world’s largest social network, as the population of Facebook reaches 1.43 billion monthly users by the end of the year. But the No. 2 ad publisher in the world still has plenty of rev … | Continue reading
Many digital marketing professionals worldwide say they feel very satisfied, or somewhat satisfied, with current real-time bidding (RTB) win rates, according to September research. | Continue reading
The TV remains the biggest screen in most UK living rooms, but its influence is perhaps not as big as it used to be. More than ever before, viewer attention is being pulled towards multiple screens and platforms. | Continue reading
The top digital video platforms in Sweden are a mix of subscription-based and free services, offering a wide range of different types of programming. March 2016 research shows that YouTube is the clear leader, with more than one-third of internet users in the country on the platf … | Continue reading
Even in the face of a recent economic slowdown in China, research suggests marketers in the country expect their 2016 budgets will increase or remain the same. TV, digital and mobile ads will dominate all formats in investment, though there is disagreement between forecasts as to … | Continue reading
More than three-quarters of US internet users said they don’t plan on using a mobile app to shop for Mother’s Day. Among those that will, flowers and gift cards are the most commonly planned purchases. | Continue reading
In the years following Google’s release of the Android OS, iPhones lost market share of the smartphone audience as users turned to lower-priced handsets made by a variety of manufacturers. But the number of US smartphone users relying on iOS continues to rise each year&mdas … | Continue reading
A typical business-to-business (B2B) brand now has a staggering amount of data in its arsenal, and the marketing department’s goal is to use that data to deliver more effective results than ever before. Enter predictive marketing, which uses machine learning to deliver more … | Continue reading
Digital payment methods such as PayPal and giropay are increasingly popular, especially among males and consumers ages 40 and older. Yet nearly one in three adults shopping online or via mail-order still use open invoices for transactions. | Continue reading
More US customers are placing orders at fast-food and fast-casual restaurants by using technology this year than in 2015. According to research, guest-facing digital offerings such as in-store tablet ordering saw double-digit growth. | Continue reading
Mobile shopping is mostly attractive due to its convenience, according to mobile phone internet users in Asia-Pacific. The ability to buy on the go, as well as use apps to shop and buy, were also popular. | Continue reading
More than 100 million people in Latin America will use a tablet regularly this year, eMarketer estimates, representing 18.4% growth in the region’s tablet audience since 2015. About 10% of the world’s tablet audience lives in Latin America. | Continue reading
The hype around artificial intelligence (AI) is ramping up, especially as big tech companies like Amazon, Google, Facebook, IBM and Microsoft attempt to commercialize its use. Agencies are also starting to figure out how they can leverage AI to make their clients’ marketing … | Continue reading
Nine in 10 US smartphone owners use location services on their phone, according to data from Pew Research Center. Still, there is significant room for growth. eMarketer estimates the number of smartphone users will increase by 8.7% in 2016, and the number of those who use locatio … | Continue reading
While TV is still the dominant destination for political ad spend, spending on digital channels is increasing the fastest year over year. In fact, US political ad spending on digital is estimated to nearly quadruple compared to 2014, according to research. | Continue reading
Spending on paid media worldwide will climb 5.7% in 2016 to $542.55 billion, propelled by increased investments in digital advertising. This is lower than eMarketer's previous forecast, but still represents accelerated growth when compared with 2015 (5.0%). | Continue reading
There’s big growth in mobile music revenues in China, according to one forecast, which estimates that after 42.5% revenue growth last year, 2016 earnings will be up a further 41.4%. The audience is also on the rise. | Continue reading
Viewability continues to generate headlines in the UK—not surprising given the ever-increasing budgets that are headed to digital display advertising. Of course, if you pay for an ad you want it to be seen, but viewability as a standalone metric is not a catchall solution f … | Continue reading
More internet users across nearly all demographics like to purchase products digitally and pick them up in-store compared to a year ago, according to research.< | Continue reading
Marketing technology is transforming the world of media buying, with a growing number of firms testing more personalized “1:1” approaches that harness customer data to serve more relevant ads. According to September research, more than half of all media buyers were ei … | Continue reading
Ad blocking is gaining ground in the UK—by the end of next year more than a quarter of internet users in the UK will be using ad blocking software, according to eMarketer’s first-ever estimates of ad blocking in the UK. | Continue reading
eMarketer estimates that about a quarter of digital ad spending in India will be mobile this year. Other estimates are less bullish on mobile’s share of the total, but more positive about overall spending levels. | Continue reading
Nearly 90% of those surveyed say they employ digital analytics; another 80% say they use email marketing. And nearly all of those who do use analytics turn to Google. | Continue reading
French-language speakers access news via traditional media at a considerably higher rate of 85.8% compared to 77.8% of adults who prefer to communicate in English or other languages. French speakers are also much less likely to get the news via social media. | Continue reading
After a sharp drop in 2014, net ad revenues worldwide at Microsoft rebounded in 2015 with a rise of 20.8% and this year, eMarketer expects, will climb a further 15.0% to reach nearly $3 billion—still below 2013 revenue levels, and about in line with what the company took in … | Continue reading
Google’s worldwide ad revenues growth will drop to single-digit rates this year, eMarketer estimates, after years of faster increases. After a 15.0% climb in worldwide ad dollars last year, the internet giant—whose parent company, Alphabet, will report Q1 earnings thi … | Continue reading
Mobile advertising drives more store visits than desktop advertising, according to Jeff Campbell, co-founder and managing director of digital marketing agency Resolution Media. eMarketer spoke with Campbell about the various ways mobile can influence consumers as the move through … | Continue reading
Driven by programmatic technology, the ad tech stack is changing drastically. The evolution has led to the development of new platforms, products and services aimed at supporting companies’ digital advertising efforts, but both vendors and advertisers are still tiptoeing ar … | Continue reading
Ad blocking as a phenomenon is gaining traction—20.5% of UK internet users will use ad blocking software in 2016, eMarketer estimates, and that will rise to 27.0% next year. eMarketer's senior analyst in the UK, Bill Fisher], looks at the assumptions underpinning eMarke … | Continue reading
Consumers across all generations say they would likely use in-store Wi-Fi if they gained instant access to a gift or daily deal, according to February 2016 research. Millennials and Gen Xers, however, are more likely to leverage in-store Wi-Fi than baby boomers. | Continue reading
IFPI estimated that there were 68 million streaming music service subscribers in 2015, a growth rate of 45.2% from 2014’s 41 million. | Continue reading
An April 2016 report found that there were 97.4 million pay TV subscriptions in 2015, a figure set to rise to 104.3 million in 2021. Household penetration is also going up. | Continue reading
Nearly a third of senior advertisers in North America are familiar with people-based targeting and know the concept well, according to February 2016 research. A further 39% said they have a general idea of what it is. | Continue reading
Programmatic advertising is on the rise in China, and eMarketer projects nearly $10 billion in spending this year. Getting a data management platform (DMP) in place has become critical for marketers in the country, according to 2015 research. | Continue reading
An overwhelming majority of adult internet users now buy online, with clothes and leisure items the leading purchase categories. Mcommerce, however, is lagging, with most digital buying still taking place at home, on desktop PCs. | Continue reading
Sorting through the myriad options for advertising opportunities can seem overwhelming. As brands shift budgets from linear TV to digital video, they are faced with decisions about what platforms work best, what publishers to partner with and how to assess campaign success in a f … | Continue reading
Technologies that track and support overall data, customer relationships and social media interactions brought about the best return in stakeholder engagement, according to media and entertainment CEOs. | Continue reading
Data documenting Facebook ad performance in Asia-Pacific sheds light into the key markets helping drive the company’s fortunes in the region. According to research from Nanigans, India and the countries of Southeast Asia delivered some of the strongest results. | Continue reading
Showrooming has emerged as a popular way to shop—digital shoppers first examine a product in-store before ultimately purchasing the product at a lower price online. But with shoppers increasingly connected to devices on the go, US internet users are also researching product … | Continue reading