Digital wallets were the most popular topic when it came to discussions on social media about mobile payments in 2015. According to social tracking data, just 3% of such posts were about other topics, which included contactless cards and more. | Continue reading

Native advertising has emerged as an increasingly popular form of advertising. And while marketing professionals in Germany are still wary of a number of elements when it comes to native advertising, that’s not the case when they consider the advertising method’s futu … | Continue reading

Solid majorities of consumers in China living in major cities say they will take a number of positive actions after they have a good experience with a brand or company, according to August 2015 research. At the top of the list is spreading the good word. | Continue reading

Netflix continues to grow its user base in the US, with 126.9 million people expected to use it this year, according to eMarketer’s latest forecast on OTT video usage. That equates to 67.9% of OTT video users. Among the OTT service providers eMarketer tracks, only YouTube h … | Continue reading

Strong majorities of internet users in China say they pay attention to ads on a variety of websites—though they’re significantly less likely to actually click on them, research suggests. Relevance is key. | Continue reading

Eight in 10 of healthcare execs surveyed in December said they use website traffic as a measure of content marketing success. Another 57.1% of respondents say they measure time spent on their website when considering their ROI. | Continue reading

Facebook’s reach in Mexico is near-total and, what’s more, users visit the site more frequently than any other social media property. | Continue reading

While traditional print media—newspapers and magazines—continued to flounder, digital and entertainment media spending grew rapidly. Within digital, desktop- and laptop-based spending still makes up a majority. | Continue reading

More than eight in 10 Gen Z and millennial internet users in the US feel it’s important for a brand to operate a brick-and-mortar location. And other, older generations are not too far behind, according to findings. | Continue reading

The use of mobile phones is growing, and more than half of US small businesses have taken note and optimized their sites accordingly. Some 40%, however, have not. | Continue reading

Three in four US marketers say that ad blocking will have a negative effect on the programmatic advertising ecosystem, according to February 2016 research. But some actually think the impact will be a good one. | Continue reading

Three in four internet users in Belgium say they used a laptop last year, a modest gain from the 73.5% who say they did in 2014. The devices were also the most popular—aside from traditional TV sets—for viewing video. | Continue reading

Digital is central to the lives of children and teens in Canada. Like millennials, these are digital natives, with no concept of a world without the internet. Engaging them requires digital and mobile thinking from brands. It also requires an understanding of how behaviors are sh … | Continue reading

B2B marketers in Australia are getting increasingly sophisticated in their approach to digital marketing, turning to tactics like marketing automation and social media to help generate leads. | Continue reading

Predictive technology is not new—tools are improving quickly and solutions are becoming increasingly powerful—but adoption among B2B marketers is still lagging. Organizations are reluctant to commit to predictive solutions, despite the promise of better performance th … | Continue reading

Zazzle is an online marketplace that since 2005 has offered consumers the opportunity to personalize products ranging from coffee mugs to iPhone cases, skateboards to stationery. eMarketer spoke with Nizzi Karai Renaud, the company’s chief marketing officer, about Zazzle&rs … | Continue reading

2016 forecasts of Thailand’s digital ad spending suggest the market will see continued growth, powered by increasing outlays from firms in the communications and automotive sectors. | Continue reading

Nearly half of US creative professionals say the creative process could be more effective, according to February 2016 research. Just 2% of respondents said it was already perfect. | Continue reading

The big promise of digital advertising is that it offers marketers the chance to reach the right customers with the right message at the right time. Of course, being able to do this requires that marketers know a little something about their potential targets—they need data … | Continue reading

Nearly a third of digital gamers in Brazil are ages 16 to 24, while those ages 25 to 34 make up the largest group of gamers in the country at 34.8%. Overall, three in four internet users play video games, and smartphones are the most popular device for playing. | Continue reading

Retailers are continually tackling shopping cart abandonment, and, according to research, retargeting is one of the most commonly used tactics by US merchants. | Continue reading

Though more than half (52%) of financial executives worldwide said their company offers a mobile app to clients, there are some that still do not, according to January 2016 research. In fact, nearly a third said they neither had one nor were developing one. | Continue reading

While almost two-thirds of bad bots worldwide behave like bots, roughly 40% are able to mimic human behavior, according to 2015 research. | Continue reading

Three of the five most popular mobile apps in Indonesia are messaging apps, according to January 2016 research. Low cost and convenience are contributing to their popularity, with the total number of messaging app users in Indonesia primed to see double-digit growth over the next … | Continue reading

Whether it’s monitoring the supply chain, tracking and managing inventory, delivering personalized promotions, or enabling ecommerce from new environments, the retail internet of things (IoT) is ushering in an era in which “smart” things can seamlessly collect, … | Continue reading

Business-to-consumer sales on the internet were nearly 30% higher in Q3 2015 than in Q3 2014. Yet most digital buying is focused in very few sectors, notably travel and tourism. | Continue reading

Nearly half of US mobile gamers who play at least monthly prefer viewing rewarded video ads in free-to-play games, according to November 2015 research. | Continue reading

The mobile payments space is heating up in the UK—Android Pay is expected to hit these shores in the next few months. But are consumers in the UK convinced about mobile payments? Apple is not giving us many clues, keeping Apple Pay data close to its chest. Contactless card … | Continue reading

Marketers using location data to build and target audience segments should be wary of inaccuracies that can derail their efforts. eMarketer spoke with Steven Rosenblatt, president of foursquare, about the right questions to ask about data accuracy. | Continue reading

With the exception of China, Russia and a few other countries, Facebook continues to dominate the social network scene in major markets worldwide. The popularity of newer social networks like Instagram is increasing rapidly, but users tend to adopt those platforms in addition to … | Continue reading

A study of WeChat, one of China’s most popular messaging platforms, provides new insights into the service’s user base and most-used features. WeChat’s “Moments” feature, accessed by users to share and browse images, short videos and links from frie … | Continue reading

eMarketer anticipates double-digit growth in total media ad spending in India for the foreseeable future, as advertisers direct more money toward digital and, in particular, mobile. | Continue reading

Most internet users know that ads allow publishers to provide free content. Yet a majority of those online would rather block ads than pay for an ad-free experience. | Continue reading

Digital grocery shopping in the US appears here to stay—21% of US households purchased groceries digitally in 2015, compared to just 11% in 2013. | Continue reading

Nearly a quarter of US smartphone users said they viewed TV shows or movies on their devices daily. But more than a third said they never did, according to research. | Continue reading

More mergers and acquisitions (M&As) will be initiated this year in the US than a year ago. According to survey data, over a third of US executives said they will set in motion four to six of these deals in 2016. | Continue reading

Nearly 63% of ad spending ran on broadcast TV in 2015, an uptick from 2014. The next-closest medium—pay TV—lagged far behind. | Continue reading

Users of online personal shopping and subscription service Stitch Fix are sent a box of five apparel, accessory or footwear items selected for them by their stylist. eMarketer spoke with Julie Bornstein, COO of Stitch Fix, about what the company has learned about its customers an … | Continue reading

Nearly 84% of smartphone users access the mobile web daily with their handset, and over 60% of tablet users do the same. Android dominates both the smartphone and tablet markets. | Continue reading

As patterns of motherhood in the US have shifted, so have patterns of fatherhood—with hyperinvolved new dads getting much attention even as fathers who do not live with their kids at all have become common. Some aspects of father behavior get disproportionate attention, whi … | Continue reading

Ecommerce sales in China will hit a new high in 2016 over the year prior, helped by continued double-digit annual growth. In addition, the growing share of cross-border transactions coming from retail, as opposed to consumer-to-consumer (C2C) purchases, suggest growing consolidat … | Continue reading

While more than half of US likely voters who use digital video to learn about political candidates are millennials, some older generations are also turning to the channel to better understand political candidates and issues, according to January 2016 research. | Continue reading

In total, 55% say they will open at least 11 new stores this year, which indicates that substantial growth is on the mind of a majority of retailers worldwide. Over half of those surveyed are concerned with growing real estate costs, however. | Continue reading