Programmatic advertising continues to become more sophisticated, and spending via the media buying technique is growing, albeit at a decreasing pace. In our latest US programmatic forecast, eMarketer predicts that this year, more than two-thirds of all digital display advertising … | Continue reading
In Q4 2014 the region had 3.3 million pay TV subscriptions, which rose to 3.7 million subscriptions in Q4 2015—a positive change of 13.5%, and reason to believe there is room for market expansion. | Continue reading
Advertisers in Australia report they are increasingly turning to people-based targeting to improve the effectiveness of their online ad campaigns. Many harness data gleaned from first-party sources, as well as from partners and digital ad platforms, to provide more relevant and e … | Continue reading
US executives have many thoughts about the innovation happening at their company. According to June 2015 research, many agree their organization is looking for the next silver bullet innovation over pursuing a portfolio of opportunities. | Continue reading
The once fast-growing tablet market in Western Europe will tail off as Europeans increasingly choose large-screen smartphones as their primary mobile device, eMarketer predicts. | Continue reading
Communication comes first for most US internet users, and even before coffee for a great many of them, according to February 2016 polling. | Continue reading
Mobile devices have helped bring the internet and digital media to more people in China than ever before. But 2015 research suggests that users in the country are less receptive to mobile video ads than their counterparts around the world. | Continue reading
According to a February 2016 survey, 36% of internet users in Denmark, Finland, Norway and Sweden used an ad blocker. The ad blocking user rate was highest in Sweden, at 39% of respondents, followed by Denmark (37%). Norway and Finland were tied at 34% each. | Continue reading
It’s probably not shocking to hear that US shoppers said they have a more positive experience buying a new item than they do interacting with customer service across industries. But when looking at particular verticals, health plan providers have their work cut out for them … | Continue reading
Mobile is making a bigger mark than ever on the shopping process, according to 2015 data about how desktop- and mobile-based buyers conduct their research. | Continue reading
Digital will account for a quarter of total media ad spending in Japan for the first time this year, according to eMarketer’s latest estimates of worldwide ad spending. | Continue reading
Digital ad spending in Russia reached $1.40 billion by the end of 2015, eMarketer estimates. That is well under half of total media spending in the country, and the figure is due for just one more year of double-digit growth. | Continue reading
In 2015, there were 14.6 million US unlocked smartphone vendor shipments, a 140% increase compared to the year prior. According to research, the growth included market share gains by mobile manufacturers like Apple and Motorola. | Continue reading
Now that more marketers are taking technology into their own hands, it’s crucial that they stay up to date on the ever-expanding space. eMarketer’s Bryan Yeager spoke with Scott Brinker, co-founder and chief technology officer at interactive content software provider … | Continue reading
US retail ecommerce sales during the 2015 holiday season, which comprises November and December, lived up to lofty expectations, but overall retail sales fell short of forecasts. eMarketer’s latest report, “US Holiday Shopping Preview 2016: Absorbing the Lessons of 20 … | Continue reading
Mobile users in Brazil are keen on messaging apps, according to a variety of research. And January 2016 polling indicates that about two in three messaging app users are open to ads to help support their habit. | Continue reading
While technology can help marketers personalize at scale, a lack of it is also the biggest reason many execs say they don’t personalize their content, according to February 2016 research. | Continue reading
According to 2015 data, mcommerce transactions in Southeast Asia and India make up 25% of ecommerce purchases among digital retailers in the region. Smartphones, rather than tablets, account for the vast majority of this mobile purchase activity. | Continue reading
Retailers in markets around the world have a lot of work ahead of them to improve their omnichannel offerings, according to December 2015 research. But more fulfillment options will come with a cost. | Continue reading
Though US internet users are interested in virtual reality and experiencing different types of content via the technology, February 2016 research found that most users worldwide are not interested in purchasing a VR headset. | Continue reading
Automotive advertisers are the biggest spenders in Germany when it comes to digital ads as of 2015, beating out retail. When it comes to formats, pre-roll video ads are doing particularly well. | Continue reading
Nearly half of internet users in Canada surveyed in February said they were at least somewhat uncomfortable making digital purchases. But the other half seems to be doing so enthusiastically. | Continue reading
Smartphone penetration in France has steadily grown quarter by quarter over the past two years. In Q4 2013, 64.1% of internet users in France were smartphone users; in Q4 2014, that figure rose to 66.0%; and in Q4 2015 69.2% of internet users were also smartphone users. | Continue reading
In 2016, eMarketer estimates, digital ad spending will make up 35.8% of total media ad spending in the US, just 1 percentage point below the share for TV. That 1 percentage point adds up to about $1.78 billion, but a new eMarketer report explores how digital is catching up. | Continue reading
While the internet of things (IoT) is changing the automotive industry, most young US internet users still prefer a traditional car to a self-driving vehicle, according to October 2015 research. | Continue reading
Mothers may be in the driver's seat when it comes to making household purchases, but that doesn’t mean fathers aren’t taking part in the decision-making. For brand messaging to resonate with the modern dad, marketing and advertising content should reflect his expa … | Continue reading
Internet usage is higher in China among men than among women, according to our latest forecast of internet usage around the world. And, in turn, men outnumber women in the digital population of the country. | Continue reading
The tablet population in Central and Eastern Europe will reach nearly 80 million this year, eMarketer estimates, as the markets in Turkey, the Czech Republic and Russia continue growing at double-digit rates. | Continue reading
Internet users often claim not to like ad targeting, yet also say they like clicking on ads for products and services they need. College students, for example, say those are the most attractive social media ads to click on. | Continue reading
Programmatic advertising, an automated method of buying, selling or fulfilling advertising, already accounts for more than half of US digital display ad spending. Rapid growth and adoption of programmatic advertising in areas such as video and mobile are trends in their own right … | Continue reading
Digital ad spending in Latin America is set to reach new heights this year, according to our latest forecast for ad spending around the world. In Mexico, for example, digital will account for nearly a quarter of total media ad spending this year. | Continue reading
Client-side marketers in Southeast Asia are dissatisfied with their current marketing efforts. A perceived lack of agency capabilities in the areas of PR, creative and digital, as well as gaps in media audience measurement, are reported as key shortcomings. | Continue reading
The retailers that see the most success on Facebook have better interaction rates than the leaders of any other industry, according to 2015 research. But the average retailer with a Facebook presence is doing notably worse—and worse than other verticals. | Continue reading
US small and medium-sized businesses (SMBs) use a variety of different metrics to gauge the success of their social media efforts. According to January 2016 research, many measure how well their efforts have done by the amount of views they get. | Continue reading
Mobile internet is a way of life across Asia-Pacific, with a 2015 survey finding that 90% of users in the region accessed the internet via a mobile device every day. Reliance on mobile internet in Southeast Asia and the popularity of social media are both key drivers of growth. | Continue reading
UK retailers are well advanced in the field of fulfillment and delivery. However, while they strive for an ever-expanding slew of such options, the operational cost is becoming a heavier load to bear. Upping the minimum order value is one way retailers are trying to claw back thi … | Continue reading
Though the internet of things (IoT) is still in its early stages, it has significant potential for the financial services sector. By building on early success with mobile technology, banks, insurers, payments companies and other financial firms are experimenting with ways to stre … | Continue reading
Mcommerce traffic in the UK made up 65% of all total ecommerce traffic, the highest figure for any country studied in January 2016. But the desktop still accounts for more page views. | Continue reading
2016 will be a challenging year for advertising in the US. Although paid media spending will rise by 5.1%, growth will be slower than previously expected as advertisers pare investments on traditional media formats like TV and radio. | Continue reading
Though desktop-based ecommerce purchases in the UK are typically preceded by desktop-based research, mobile is gaining ground earlier in the funnel. And research suggests it’s common for mobile buyers to complete the entire purchase process on their smartphones. | Continue reading
With more than 20 years in the industry at companies such as Yahoo, ValueClick and Wal-Mart, Pete LaFond brings a strong, unique background to programmatic advertising and audience targeting platform TruSignal. LaFond spoke with eMarketer about programmatic advertising in the add … | Continue reading
2015 shipments of mobile devices in Japan decreased by 5.9% from the year prior, according to research. The decline was driven primarily by sagging demand for feature phones, which are increasingly being replaced by iPhones. Apple now controls more than 50% of the country's s … | Continue reading
Nearly eight in 10 US retail executives say producing live streaming video events creates more authentic interaction with audiences, according to January 2016 research. | Continue reading
Retail spending during Easter this year is expected to be higher than years prior, according to research from the National Retail Federation (NRF) and Proper Insights & Analytics. The last time spending was almost this high was in 2013. | Continue reading
Mexico is an intensely social country, both online and offline. While overall internet uptake during the past decade has remained subdued, social media adoption and engagement among connected consumers has remained strong. | Continue reading
The mobile gaming population in China shot up a few years ago, and growth rates have now fallen, according to 2015 research. The substantial population of primarily smartphone-based gamers may be getting more active. | Continue reading
Americans may not mind booking accommodations and airfare on small screens, but search engines are where many leisure travelers in North America turn to when beginning to research a trip, according to Q1 2016 research. | Continue reading
Q4 2015 digital display ad viewability rates in France were the highest for any quarter that year, according to a February 2016 report. They also beat viewability rates in several similar markets. | Continue reading