I had the opportunity to tour the magnificent Biltmore Estate in Asheville, NC, over the weekend. This 8,000 acre mountain estate was built by George Vanderbilt between 1889 and 1895. The home itself is 178,926 square feet.Biltmore is now home to 3 luxury hotels, a working farm t … | Continue reading
The Purpose of Hops and Handshakes Human conversation is filled with vital moments that are difficult to capture and easy to forget over time. Fortunately, today we have access to mobile video technology that allows for a much more personal connection when interviewing local busi … | Continue reading
If someone covered up your logo would they be able to differentiate your content from a competitor? Would the reader recognize your brand through the article’s voice and tone? We get it: when you’re first trying to get a content marketing program off the ground, simply publishing … | Continue reading
Successful influencer marketing strategies have helped brands achieve amazing revenue growth. With hockey-stick growth as a potential outcome, brands cannot ignore the allure of tapping into the influencer marketing arena. Riot Games’ influencer strategy for...read moreThe post H … | Continue reading
Social media marketing is admittedly something of a moving target, and for a while it seemed like content curation was the answer. Faced with an exhaustive creation schedule, it's no surprise why the practice of building a solid base of interesting content out of other creator's … | Continue reading
Imagine you're about to buy something online: something you've wanted for a long time, with a reasonably large price tag attached. You see an ad in your social media stream for that exact item: how serendipitous! If the logo of the store looked "off" - blurry, or too large, or th … | Continue reading
In a previous article on Social Media Explorer, we listed several tips on how to use Twitter to promote your event. Since that article generated a lot of interest, we’ve followed up with even more...read moreThe post Twitter for Events: 17 More Best Practices and Recommendations … | Continue reading