RFPs might appear to facilitate communication and business success, but too often, the opposite is true. It's time for RFPs to die. | Continue reading
On Wednesday, March 1st, Ian Jacobs from Forrester will be delivering a fantastic webinar about why messaging is your customer’s preferred communication channel, and why including this channel among your customer experience touchpoints is a high returning investment for your busi … | Continue reading
Ignoring the meteoric rise of video could set you up for disaster. Recognize these warning signs? Then it's time to invest in video. | Continue reading
This case study offers an example from a regulated industry of how guest blogger programs can help brands build influence. | Continue reading
Marketing research is far from the easiest type of content to create, but as nearly half of B2B marketers know, that hard work is worth it. | Continue reading
Here are five reasons it's time to improve your team's collaboration and get your work done better, in less time. | Continue reading
It's time for brands to abandon a content-first, engagement-second approach and build strong brand community using data-driven insights. | Continue reading
Running low on fresh content ideas to promote your brand? Consider letting your fans do the talking by repurposing customer content. | Continue reading
Take a look at 2017's must-haves for your marketing budget, according to these up-and-coming marketing trends. | Continue reading
Account-based marketing offers B2B marketers an even more holistic view of prospects, resulting in truly tasty end-to-end demand generation. | Continue reading
Keep your Facebook Group and other community members active and fired up using these 4 tactics from Jay Baer. | Continue reading
The shift toward content-enabled campaigns (and away from gated content) is yielding bigger and better results for content marketers. | Continue reading
Transform your home page's conversion rate with any of these 10 actions to increase website sales and turn site visitors into customers. | Continue reading
Learn how the best brands and CEOs use Twitter to execute successful, and personable, social media strategies. | Continue reading
Every B2B strategy should include educational content that teaches prospective customers more about the issues facing their industry. | Continue reading
ClearVoice's new research reveals which content marketing format generates the most social shares, by industry, platform, and day of the week. | Continue reading
Is your content creation process sustainable? Use these strategies as you brainstorm your next great topic, and you'll never run dry. | Continue reading
Too many marketers miss crucial data when channeling traffic from social media. Learn how to harness the power of social media attribution. | Continue reading
Brands playing gotcha with customers is a losing social media strategy, says Jay Baer. | Continue reading
How do you reach a generation that wants its media à la carte and on-the-go? Learn how millennials are consuming your content. | Continue reading
A new survey of 1,300 publishers reveals the most common mistakes writers make when pitching their content and what you can do to improve. | Continue reading
Before growing your team, understand the pros and cons of working with freelancers, contractors, consultants, agencies, and internal hires. | Continue reading
Educate customers and improve your marketing by incorporating eLearning strategies into your video content. | Continue reading
What story will your marketing metrics tell in your next budget meeting? Learn where to look for cuts, changes, and areas to improve. | Continue reading
3 new content series from Jay Baer and Convince and Convert designed to educate marketers and business owners in 2017 | Continue reading
Traffic segmentation can transform your lead gen strategy by matching the right experience to the right person. Learn how to get started. | Continue reading
Learn a more precise, effective method for testing your SEO strategy, plus a list of recommended tests you can run today. | Continue reading
There are a lot of metrics out there, but only some of them actually matter. Learn which ones reveal the strength of your marketing efforts. | Continue reading
Live streaming video is a powerful new tool in the marketing toolbox. Here's how brands are implementing it successfully. | Continue reading
What Southwest got right (and wrong) during their massive outage and subsequent social media crisis, with letter grades from Jay Baer. | Continue reading
The era of video has arrived. Learn why it's a must-have component of your marketing strategy. | Continue reading
Jay Baer reveals the five most important podcast statistics of 2016, according to new findings from Edison Research. | Continue reading
With so many retailers now operating online, who opts for in-store shopping? New data reveals what makes this retail audience tick. | Continue reading
The products in your holiday gift guide are just the beginning. Make sure you're deploying your guide with plenty of smart strategy. | Continue reading
Learn how Convince & Convert helps our clients align with the right influencers and elevate their influencer marketing strategies. | Continue reading
We know that companies with finely-tuned customer experiences perform well. But does this hold true for expert customer service as well? | Continue reading
Don't discredit yourself by publishing content chock-full of errors. These proofreading tools will help you polish up your content easily. | Continue reading
From Formstack's new State of Lead Capture Report, Jay Baer pulls out the top 4 digital lead gen trends marketers must know. | Continue reading
Patching the holes in your content strategy takes time and energy. Conserve your resources with these seven growth hacks. | Continue reading
Content marketing is the place to be for career-minded marketers. Here's what it takes to succeed, backed by data from Curata and LinkedIn. | Continue reading
Where does content marketing stand, here at the end of 2016? Here are the top 10 statistics that deserve your attention. | Continue reading
We asked 43 of the best content creators how they're bracing for "content shock" and future-proofing their strategy. | Continue reading
Jay Baer and the Convince & Convert Consulting team deliver a Slideshare with the 7 content marketing trends that matter in 2017. | Continue reading
Learn how "the continuum approach" uses storytelling and emotional narratives to move customers through the sales pipeline. | Continue reading
Video marketing is undergoing massive innovation. It’s time to consider video as the best performance-marketing tool in your arsenal. | Continue reading
Influencer marketing is more important than ever, and Jay Baer recommends 3 educational resources to get up to speed. | Continue reading
The "not-com" revolution is here. Learn why brands are abandoning .com domain names for more memorable, searchable alternatives. | Continue reading
Today, there's no difference between marketing a global brand and marketing a brand, globally. Here are 5 brand elements CMOs must embrace. | Continue reading