A survey of US and UK marketers found many face a number of challenges when working to reach their personalization goals. Some lack the resources, while others don’t have the right technology in place. | Continue reading
In the latest episode of "Behind the Numbers," eMarketer's Paul Briggs and Andrea Szasz discuss how Canadians spend their time with media. | Continue reading
In the latest episode of "Behind the Numbers," eMarketer analyst Paul Verna talks about Nielsen's new subscription video-on-demand content ratings service. | Continue reading
A scan of new data from around the world | Continue reading
Email remains a tried-and-true messaging channel. New research underscores how dominant mobile has become to the medium. | Continue reading
The number of internet of things (IoT) devices is set to explode over the coming years, but research shows a majority of consumers are worried about the potential for them to be hacked. | Continue reading
In the latest episode of "Behind the Numbers," eMarketer's Victoria Petrock talks about the concerns and benefits of driverless cars. | Continue reading
A scan of new data from around the world | Continue reading
Brand marketers and agency executives share their experiences using Snapchat for organic and paid campaigns. | Continue reading
professional sporting events are not actually being conducted out of a sense of patriotism, but for profit in the form of millions in taxpayer dollars going from the Department of […]
The post Cal... | Continue reading
performance in their 19 3 win against the. WR TERRANCE WILLIAMS led team with 68 rec. So that failure was tough; that was a tough pill.”. But it wasn who […]
The post Week... | Continue reading
advertising, ticketing, and broadcast rights deals; at the same time, they will keep all local revenues up to a set amount each year (past that amount, a portion of the […]
The post The... | Continue reading
biggest prize back on the pedestal it deserves? Let keep its destination unknown all the way until the last game of the season!. 10, 2017″ > >South River forced to […]
The post Chandler... | Continue reading
two sides previously attempted to negotiate a separate agreement on another meaningful issue the sport’s system of player discipline and Goodell’s role in it but a deal collapsed at the […]
The post (Published... | Continue reading
Allen Nance, global CMO at Emarsys, discusses what human and machine marketers are each meant to do. | Continue reading
A new funding round led by Tencent may give Meituan the juice it needs to take on stiff competition from Alibaba-backed properties in the O2O sector. | Continue reading
In the latest episode of "Behind the Numbers," eMarketer's Christopher Bendtsen breaks down our latest estimates for time spent with media in the US, quizzing host Marcus Johnson on his knowledge. | Continue reading
A scan of new data from around the world | Continue reading
What sort of mobile app ad formats are playing well with audiences? Rewarded video, for one, according to a new survey. But these users aren't so hot on interstitial ads and pre- and mid-roll video. | Continue reading
Determining just how many B2B organizations are implementing an account-based marketing (ABM) strategy is difficult. In fact, data points on adoption are all over the map, especially since many of the surveys about the topic are commissioned by ABM vendors. | Continue reading
A survey of US internet users found a generally positive response to Twitter’s expanded tweet format. Younger people were more enthusiastic about the change. | Continue reading
A scan of new data from around the world | Continue reading
Subscription video-on-demand (SVOD) platforms are making some gains in the country, but traditional and free video services still dominate the market. | Continue reading
A scan of new data from around the world | Continue reading
Twitter users want to discover what’s happening by tapping into culture and interacting with brands and celebrities. To launch its Heatburst campaign in spring 2017, Doritos UK leveraged this mindset by letting loose its own Twitter “celebrity”—a funny, ad … | Continue reading
Julie Fleischer, vice president of product marketing at Neustar, talks about the importance of marketing measurement tools and other key investments that organizations should be making. | Continue reading
Are corporate silos finally breaking down a bit? A new survey of marketing leaders shows progress, with teams having better access to data from across the organization. | Continue reading
In the latest episode of "Behind the Numbers," eMarketer's Paul Verna and Matteo Ceurvels discuss Netflix's position in Latin America, and how other local players are driving viewership. | Continue reading
Facebook's acquisition of tbh, an app popular among teens, marks the company's latest effort to remain relevant to young users. | Continue reading
Snapchat’s data demands have made it a hard sell in Mexico. But the platform has found an audience among younger millennials, who make up the majority of its users in the country. | Continue reading
A scan of new data from around the world | Continue reading
Computer scientists have been touting AI for more than half a century, but the technology is only now beginning to reveal its potential. There is still plenty of hype, but AI is finally a reality in many consumers' daily routines. | Continue reading
According to a recent survey of digital transformation professionals worldwide by Altimeter, nearly half said digital transformation initiatives at their company focused on integrating social, mobile, web and ecommerce efforts into a seamless customer experience. | Continue reading
Jay Friedman, partner and COO at Goodway Group, discusses how header bidding will trigger platform consolidation in the industry and affect buyers. | Continue reading
Tom Alexander, founder and CEO of PK4 Media, explains why campaign success metrics should vary between channels. | Continue reading
Spending on paid media worldwide will reach $584.14 billion by the end of this year and approach $757.44 billion in 2021, eMarketer estimates, driven largely by advertiser investments in mobile formats. Ad spending growth rates will range between 4.9% and 8.3% over the forecast p … | Continue reading
In the latest episode of "Behind the Numbers," eMarketer's Christopher Bendtsen and Cindy Liu discuss the current state of the tablet market. | Continue reading
In the latest episode of "Behind the Numbers," eMarketer's Paul Briggs, Jasmine Enberg and Bill Fisher discuss digital banking adoption in the US, the UK and Canada. | Continue reading
Nearly half of US teens say they prefer Snapchat over other social media sites, according to a biannual survey from Piper Jaffray. | Continue reading
Shamsuddin Jasani, managing director of digital agency Isobar India, explains how the rise of video and over-the-top (OTT) content is changing the way brands connect with consumers. | Continue reading
A scan of new data from around the world | Continue reading
Josh Ong, director of global brand strategy and marketing at Cheetah Mobile, talks about what makes an app go viral in China and whether that success can be replicated overseas. | Continue reading
A scan of new data from around the world | Continue reading
In the latest episode of "Behind the Numbers," Oscar Orozco, eMarketer's senior forecasting analyst, talks about the various types of content that simultaneous device users consume. | Continue reading
A survey of top executives points to the many challenges they face with location data, particularly its accuracy and usability. But that doesn’t mean they’re cutting back. | Continue reading
Eunice Kim, media planner at Toyota North America, talks about the evolution of programmatic advertising. | Continue reading
Anheuser-Busch InBev (ABI), founded in 1852, practically invented the US beer market. Many of its beverages—Budweiser, Michelob, and Stella Artois—are household names. Since Americans love to knock back a cold one (according to a July 2017 Gallup poll), ABI teamed up … | Continue reading
In the latest episode of "Behind the Numbers," eMarketer analyst Paul Briggs talks about the kinds of mobile advertising people in Canada respond to. | Continue reading