Jack Morton Worldwide has made a number a senior appointments, including a promotion for Mike Kunheim, following four major wins with Google, Max Factor, Konica Minolta and Scania. | Continue reading
Luxury ice cream brand Häagen-Dazs and sportswear brand Björn Borg have teamed up to stage a tennis-themed pop-up from 5-7 July. | Continue reading
Tourist organisation VisitScotland will open a pop-up 'Insta Travel Agent' from 28 June to 1 July, inspired by the way that people use social media when planning their trips. | Continue reading
YouTube is delivering the 'YouTube Beach' at Cannes Lions Festival from 17-24 June, and is using the activation to celebrate diversity. | Continue reading
Mobile network brand EE is unveiling what is said to be the world's first 4G-connected smart tent at Glastonbury this year. | Continue reading
Property and investment company British Land will host a tour of street food events called 'Eats from the Street' at 11 locations during the summer. | Continue reading
Newspaper The Economist has announced it will expand its #FeedingTheFuture campaign into San Francisco with its 'Waste Not. Want Not' activation. | Continue reading
Cider brand Rekorderlig has launched its 'Beautifully Swedish' tour, with the aim of introducing people to the Swedish concept of Lagom. | Continue reading
Art tool brand Reeves celebrated its new brand look with an event that took place yesterday (15 June) which featured an immersive photo experience and real-time build of an art installation. | Continue reading
Maynards Bassetts opened its Sweet Art Gallery today (16 June) and Event spoke to Katie Bashford, senior brand manager, about the activation. | Continue reading
British Style Collective presented by The Clothes Show, in association with Alcatel, has announced a partnership with Liverpool BID Company, which aims to bring to life the retail and leisure offer in the city's BID area. | Continue reading
Dairy alternative brand Alpro invited guests to unwind in a natural, plant-based oasis to mark the launch of its new ice cream. | Continue reading
United Biscuits brand Jacob's launching a one-day cracker-themed pop-up together with musician, foodie and cheesemaker Alex James. | Continue reading
Mobile network provider Three has teamed up with audience speciality company, Kinetic, to deliver a virtual reality (VR) experience as part of the brand's latest campaign. | Continue reading
Organic drinks brand Honest will open a pop-up garden on London's Southbank, inspired by the company's commitment to sourcing organic ingredients for its products. | Continue reading
Event spoke to Campo Viejo's senior brand manager Carlotta Colkin and Pernod Ricard's senior brand manager Steve Hughes about the wine brand's new activation, which launched in London yesterday. | Continue reading
The National Basketball Association (NBA) has launched its latest range of European experiences called 'NBA Zone' in partnership with Spanish bank BBVA. | Continue reading
Sparkling water brand Perrier is celebrating its relaunch in the UK with a picnic party in London's Shoreditch on 21 June. | Continue reading
Champagne brand Charles Heidsieck will launch its 'Maverick Encounters' events series, which aims to celebrate the brand's heritage and founder. | Continue reading
Virgin Holidays has announced its latest airport lounge, 'The Departure Beach', a branded beach facility in Barbados designed to maximise the last day abroad for holidaymakers. | Continue reading
Diageo Reseve brand Talisker Whisky has teamed up with The Birmingham Whisky Club and artist Luke Jerram to create a lunar-themed brand experience. | Continue reading
Global brand experience agency Momentum Worldwide has teamed up with entertainment agency PMK.BNC to launch a collaborative gaming and e-sports practice. | Continue reading
Diageo's luxury portfolio, Diageo Reserve, has appointed the industry's first global cocktailian in a bid to push its Reserve brands into culture ad lifestyle. | Continue reading
TV channel Food Network will launch an adults-only Ice Dream van in London on 21 June to help Londoners rediscover their youth. | Continue reading
Beer brand Birra Moretti's Italian food festival, The Moretti Gran Tour, is set to return to London for its third year, and will celebrate the best in Italian cuisine. | Continue reading
Automotive brand Lexus is staging a 'Lexus Performance Experience' at this year's US Open Championship, which runs from 15-18 June. | Continue reading
Drinks brand Fentimans is teaming up with the Mixology Group to stage a bar experience at Taste of London festival, which runs from 14-18 June. | Continue reading
Insurance company More Than will launch its Pet Paws-Port Booth on 22 June, in a bid to raise awareness that pets must have a passport before travelling abroad. | Continue reading
Ribena has announced the launch of its 'Doodle Your World - Make It More #Ribenary' integrated campaign, which will feature the brand's largest UK sampling activity to date and in-store activations. | Continue reading
Isle of Wight Festival took place this weekend ( 8-11 June) and featured activations from Jack Daniel's and Heineken-owned brands Old Mout Cider and Strongbow. | Continue reading
Molson Coors-owned beer brand Cobra has worked with agency Sense to create a 'Flavour Room and Bar' for the Night Market in Kensington Palace Gardens, which runs from 7-18 June. | Continue reading
Game development brand King is set to open a pop-up Candy Crush Café in central London, celebrating the new range of the Candy Crush games. | Continue reading
Virgin Sport staged an election-themed race today (9 June) ahead of the brand's 10K run in Westminster on 9 July. | Continue reading
Fran Elliott, director of experiential and events at Momentum Worldwide, discusses the importance of stepping back when creating experiences, and not overdoing the idea of disruption. | Continue reading
A dining experience from Bombay Sapphire, PlayStation at the UEFA Champions League Festival, Maynard Bassets' art-themed pop-up, Pizza Hut at Upload 2017 and Vodafone at Capital's Summertime Ball are this week's top stories. | Continue reading
The Shetland Distillery Company has tasked Garnish Communications with furthering the premium spirits brand's reach in the UK market. | Continue reading
Beer brand Peroni will stage a 'Taste of Italian Summer' experience at Taste of London festival, which takes place from 14-18 June. | Continue reading
Marketing agency Fuse has promoted Stephen Hutchison and Kat Thomas as joint deputy managing directors. | Continue reading
World Gin Day is taking place this Saturday (10 June) and, to mark the occasion, Event lists three of the best brand activations celebrating all things gin. | Continue reading
Starbucks, Supermalt, P20 Riemann and YooMoo have been announced as sponsors of The Color Run event series. | Continue reading
Jack Daniel's, Strongbow, British Airways and Old Mout Cider will be providing brand experiences at Isle of Wight Festival 2017, which kicks off today. | Continue reading
To mark the opening of Lacoste's newly designed boutique in Westfield London, the clothing brand has opened an immersive exhibition to celebrate its heritage. | Continue reading
Mobile network brand Vodafone has worked with experiential agency FreemanXP to bring a 'Start the Party' experience to Capital FM's Summertime Ball. | Continue reading
Belgian beer brand Stella Artois is staging a series of events throughout summer, with the aim of bringing its Belgian brand heritage to life in the US. | Continue reading
An early bird discount is available on entries to this year's Event Awards that are received by 14 June. | Continue reading
Event spoke to Tilda's Camilla Sheeley at the rice brand's urban workout and food event, which kicked off yesterday at Lumiere London. | Continue reading
Whisky brand Southern Comfort is giving consumers a break from the General Election by inviting them to join the brand's 'Canpaign' UK tour. | Continue reading
Railway service Eurotunnel Le Shuttle has delivered a two-week campaign at Bluewater and Lakeside shopping centres, in collaboration with brand experience agency Ambient. | Continue reading