Jay Baer spotlights the 5 reasons brands are shifting focus away from social media marketing and toward social customer service. | Continue reading
Start growing your Twitter audience and building your thought leadership with these three simple hacks. | Continue reading
Cyber Monday 2015 made ecommerce history. Here's what your brand can expect from this year's biggest online shopping holiday. | Continue reading
Got a product that's perfect for adventurous, on-the-go consumers? Partner with travel influencers to get your brand front-and-center. | Continue reading
Many marketers feel they have all the technology they need to run successful campaigns. But how correct are they, really? | Continue reading
Create new advocates and amplify your marketing efforts by making advocacy a simple part of your employees' morning rituals. | Continue reading
Learn how social media engagement helps your SEO, and what your brand can do to build credibility with every post. | Continue reading
Forget "spray and pray." It's time to leverage your social media analytics to learn where and why your brand is generating buzz. | Continue reading
Learn what has—and hasn't—changed about influencer marketing in the eight years since social media rose to power. | Continue reading
6 lessons for marketers from Trump's victory, from Jay Baer - former political campaign manager | Continue reading
Who best inspired our wanderlust this summer? Here’s a round-up of seven can’t-miss travel and hospitality campaigns from Summer 2016. | Continue reading
Don't rush to publish content without the necessary planning. Use these 8 actions to earn your blog the exposure it deserves. | Continue reading
Account-based marketing is all the rage simply because it works better for B2B marketers. Jay Baer explains why, plus a slide presentation. | Continue reading
As the lifespan of a social post decreases by the day, brands must seek out novel ways to self-promote. Get inspired with these seven hacks. | Continue reading
Learn how data journalism's research-based approach to content creation boosts brand authority and thought leadership. | Continue reading
The best content marketing initiatives in the world won't convert if not deployed alongside a strategic content design. | Continue reading
The 2017 Media Kit from Jay Baer and Convince & Convert Media has been released with robust options for partnerships with companies and brands. | Continue reading
Facebook Live's video streams engage your audience in ways pre-recorded content can't match. Here's how to add it to your social strategy. | Continue reading
Thanks to today's chatbot boom, the way your consumers shop and engage is about to change. Is your brand ready? | Continue reading
The right opening sentence can keep your audience on the page. Here's how to kick off your content with the perfect first sentence. | Continue reading
Listen to this blog post as a podcast: Social media automation has a dicey reputation, as many people believe that it robs social media of its humanity. I understand and appreciate that sentiment. I miss the days when Twitter was the best place to go for real conversation, and I … | Continue reading
Embracing a performance compensation model can have powerful, positive effect on how your marketing agency collaborates with clients. | Continue reading
Start creating more persuasive content using the age-old tactics of logos, ethos, and pathos. | Continue reading
CMOs are great at using their own data to improve customer experience. But seeking out third-party data? Not so much. | Continue reading
As a content marketer, your greatest asset is an enthusiastic customer. Don't miss these three key opportunities for user-generated content. | Continue reading
A reader survey at Convince and Convert found a fascinating array of topics of interest to the modern, digital marketer, says Jay Baer. | Continue reading
Is it possible to create content that's both entertaining and actionable? This 52-point visual guide will show you how. | Continue reading
Instead of looking at where all of your web traffic goes, start looking at unique customer journeys and finding connections. | Continue reading
Social videos can spread messages faster. Follow these guidelines to make sure your videos do more than impress. | Continue reading
There’s no shame in selling overtly when you have great content. Learn how four brands perfected the art of "shameless" content marketing. | Continue reading
New research from Workfront looks at workplace productivity and why it's lacking. Analysis by Jay Baer. | Continue reading
Don't let a fear of change prevent your B2B marketing team from pursuing the exciting new options out there for boosting demand generation. | Continue reading
Golf and content writing have more in common than you think—just ask this seasoned writer and lifelong golfer. | Continue reading
Too often, we use clients as guinea pigs, foisting on them new tools we haven't tested ourselves. Learn how one agency fixed that. | Continue reading
Both marketing strategists and creatives alike need to retool their processes to make the most of new personalization technology. | Continue reading
Last week, Yext launched a new integration with Uber that will provide a new way to serve hyper-targeted content marketing to riders. | Continue reading
To keep your social page's comment section civil and welcoming, make sure your comment policy includes these five crucial rules. | Continue reading
Programmatic marketing may soon dominate ad spending. You can’t afford to be behind the curve on these emerging programmatic trends. | Continue reading
Melissa Agnes, Crisis Management Strategist at Agnes + Day Inc., joins the Business of Story Podcast to talk all about crisis management and how owning your brand story is a powerful way to prevent and mitigate any type of corporate crisis. | Continue reading
Director of Operations Kelly Santina shares her advice for communicating, collaborating, hiring, and building trust with a virtual team. | Continue reading
More marketers are turning to Big Data to optimize their customer experience. But just how much data is out there, and how do we manage it? | Continue reading
Is content marketing really worth it for B2B brands? Yes, as long as marketers balance expectations with execution. | Continue reading
Justin Levy, Director of Social Marketing at Citrix, joins the Content Pros Podcast to share how Citrix cultivates content to fill 80 blog posts per month while pushing free SEO real estate through Wikipedia. | Continue reading
If your company uses marketing sponsorships to build brand awareness and goodwill, get customers and fans involved. Here's how. | Continue reading
Amy Anderson, Blogger and Influencer at Mod Podge Rocks, joins the Influence Pros Podcast to discuss trackable links, long-term relationships, and the importance consulting and mailing lists. | Continue reading
Follow these rules to create high-value, polished white papers that will build your thought leadership and brand awareness. | Continue reading
Patrick O'Keefe, Founder and Owner of iFroggy Network, joins the Social Pros Podcast to discuss the importance of community in attracting and keeping passionate, high-value customers. | Continue reading
Your customers crave tools and useful content, but they also want guidance on how to use them. Meet that need with consultative content. | Continue reading