Amazon is reportedly in talks to incorporate more advertising within its video content. The company is already a major player in the digital ad space, but video hasn’t been a focus. | Continue reading
A survey of internet users in Germany, the UK and the US found that consumers are mostly indifferent about brands using ads that were created via artificial intelligence. But about a quarter expressed negative feelings. | Continue reading
Paul Josephsen, CMO of programmatic trading provider Adslot, discusses the challenges of programmatic advertising. | Continue reading
A scan of new data from around the world | Continue reading
A survey of US internet users finds that watching TV with a mobile device in-hand is considered the norm these days, and many tend to turn their attention to another screen as soon as a commercial comes on. | Continue reading
Consumers in Germany have a reputation for shunning noncash payment methods, but a study of internet users shows bank cards are commonly being used for larger-value purchases. | Continue reading
In the latest episode of "Behind the Numbers," eMarketer's Debra Aho Williamson and Dustin Sodano talk about what it's like to use social networks in other countries. | Continue reading
A scan of new data from around the world | Continue reading
The increased use of smartphones for digital activities in Hong Kong and Taiwan is spurring investment in mobile ad formats. | Continue reading
eMarketer estimates that US adults will spend an average of 12 hours, 1 minute per day using major media in 2017, an increase of 2 minutes over 2016. While growth in time spent is leveling off, traditional media continues to cede time to digital formats. | Continue reading
In the latest episode of "Behind the Numbers," Chris Lundquist, the senior vice president of data and analysis at DigitasLBi, talks about the challenges and opportunities companies face with pursuing a customer-centric view, in spite of the growing complexities created by data an … | Continue reading
A scan of new data from around the world | Continue reading
A scan of new data from around the world | Continue reading
Publishers are becoming savvier and more strategic in their use of header bidding, a programmatic process that allows ad buyers greater access to publisher inventory. But many advertisers are still struggling to understand header bidding, let alone build a strategy around it. | Continue reading
Jason Barnes, vice president for Asia-Pacific at PubMatic, discusses why programmatic is taking off in some markets in the region, but not others. | Continue reading
In the latest episode of "Behind the Numbers," eMarketer's Victoria Petrock and Christopher Bendtsen discuss how people may use augmented and virtual reality in the future. | Continue reading
While the number of Instagram users in Japan soared in the past year, Twitter remains the country’s leading social network. | Continue reading
New data finds that a majority of advertisers are holding media buyers accountable for brand safety. But they believe communicating their brand identity to agencies and ad buying networks can help. | Continue reading
In the latest episode of "Behind the Numbers," eMarketer's Victoria Petrock and Christopher Bendtsen discuss how many Americans are using virtual reality and what the most interesting use cases are. | Continue reading
The UK’s most rapidly growing digital ad format could get a further boost if rumors of an imminent rollout of in-stream video advertising on Twitter are true. | Continue reading
A scan of new data from around the world | Continue reading
Traditional media still takes the majority of ad spend in India, but mobile platforms are becoming increasingly popular with advertisers. This year, mobile ad spending in India is expected to increase by 85.0%. | Continue reading
A survey of multichannel marketers in North America finds that more than half consider consumer location data to be the most important element of their measurement processes. | Continue reading
Julie Lyle, chief revenue officer at acquisition marketing platform DemandJump, talks about how artificial intelligence could help map the customer journey. | Continue reading
A scan of new data from around the world | Continue reading
New data from TiVo reveals that streaming services like Hulu and Netflix are influencing many consumers to cut the cord, although price is still the top factor. | Continue reading
In the latest episode of "Behind the Numbers," eMarketer analyst Jillian Ryan talks about whether or not consumers find emails useful and if email marketing is becoming less effective. | Continue reading
Homegrown ride-hailing service Ola has drawn fresh funds from Tencent and SoftBank as it looks to battle Uber in an increasingly competitive market. | Continue reading
Mobile devices became the dominant platform for digital shopping and buying in France in the first half of 2017. But with ecommerce order values lower for those devices, the news isn’t entirely good. | Continue reading
A scan of new data from around the world | Continue reading
Revised EU banking regulations scheduled for early 2018 will open Europe to a wider range of nonbank financial services providers. But a study of UK consumers found them reluctant to share banking information with third-party financial services providers. | Continue reading
One of Apple’s biggest selling points for the iPhone X is facial recognition. But a new study from Morning Consult finds that consumers are split on the technology. | Continue reading
In the latest episode of eMarketer's "Behind the Numbers" podcast, eMarketer analysts on both sides of the Atlantic dive into the question of millennial media consumption habits. How different, really, are millennials' media preferences to previous generations? How should … | Continue reading
A newly released look at the social media platforms most widely used in the UK found a fairly predictable list of top sites. What’s surprising is that millennials weren’t the most strongly represented for many of them. | Continue reading
A scan of new data from around the world | Continue reading
Snapchat’s worldwide ad revenues will total $774.1 million this year, but growth will be slower than eMarketer predicted a year ago. | Continue reading
In a hypothetical world where Spain granted Catalonia its independence, what are some of the similarities and differences that would exist between these two nations from a digital perspective? | Continue reading
While ad fraud is a worldwide problem, new data indicates it’s particularly bad in India—a market where mobile ad spending will account for more than half of all digital ad expenditures in 2018. | Continue reading
A scan of new data from around the world | Continue reading
In the latest episode of "Behind the Numbers," eMarketer analysts Paul Verna and Debra Aho Williamson discuss sports and news, and their place in traditional TV and digital video. | Continue reading
Watching other people play video games is one of the internet era’s more unlikely pastimes. But both awareness and viewership of esports are growing in the UK. | Continue reading
Some new data indicates it might already be a hit among those planning to buy a new iPhone, while others believe consumers will be turned off by its cost. | Continue reading
Search marketing, still dominated by Google, continues to tilt mobile. But marketers are going beyond the keyword to embrace audience targeting, voice and visual. | Continue reading
Digital ad spending in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam is poised to swell thanks to heavy mobile investment across the region. | Continue reading
A scan of new data from around the world | Continue reading
Hotel booking site Trivago has purchased tripl, a personalization technology firm that could help the service remain competitive in the digital travel space. | Continue reading
Digital audio listening is on the rise in the country, but streaming giants like Spotify aren’t drawing all of their attention. | Continue reading
Consumers in China are adopting smart TVs at a pretty brisk pace. Projections from iiMedia Research released in March 2017 put sales of the devices at 46.6 million this year, and climbing to 52.2 million by 2018. | Continue reading