Pernod Ricard-owned wine brand Campo Viejo will launch its Fiesta de Color from 14-18 June, inviting guests to experience a festival of live music, street food and wine in London. | Continue reading
PlayStation worked with experiential agency Amplify to create a brand activation at this year's Champions League Festival celebrating a 20-year partnership between PlayStation and Uefa. | Continue reading
Maynards Bassetts will launch the UK's first Sweet Art Gallery, which will exhibit artworks inspired by and made using Maynards Bassetts sweets. | Continue reading
San Miguel's senior brand manager Dharmesh Rana on how the beer brand's Rich List campaign will use experiential to reinforce the brand's values. | Continue reading
DS Automobiles, Illy and Mövenpick will be activating at Taste of London festival, which takes place from 14-18 June. | Continue reading
Pizza Hut Restaurants UK has been announced as Upload's first headline sponsor, which will include experiential activity. | Continue reading
Gin brand Beefeater will be celebrating World Gin Day by hosting a speakeasy-themed house party at its south London distillery on 10 June. | Continue reading
Vodka brand Grey Goose has announced a partnership with Rooftop Cinema for a summer-long film series. | Continue reading
The International Cricket Council (ICC) and HSE Cake have commissioned a series of cricket-themed murals to promote the ICC Champions Trophy in cities around the UK. | Continue reading
Event caught up with Martina Berlin, senior event manager at Pandora, after she spoke at Event360 about how the jewellery brand will focus on combining multi-sensory experiences with virtual reality (VR). | Continue reading
Estrella Damm launched its short film The Little Things yesterday, with an event at Ace Hotel in east London. | Continue reading
Event's annual creative forum took place yesterday (1 June), featuring speakers from Ribena, Pernod Ricard, ITV and Pandora. | Continue reading
Television channel Cartoon Network has opened its Powerpuff Girls Emporium in central London, inviting members of the public to drop in and learn how to become a superhero. | Continue reading
Benefit's brow and beauty drive-thru, Walt Disney Studios' pirates in the sea, Jaguar Land Rover's light installation, Topshop's VR waterslide and Lucozade's 'free journeys' activation are this week's top stories. | Continue reading
Event caught up with ITV's senior event project manager Sally Holt after she spoke at Event360 about the brand's Studios House project in Cannes. | Continue reading
Fuse, part of the Omnicom Media Group, has been appointed by UniCredit to manage the bank's guest hospitality programme at the UEFA Champions League Final. | Continue reading
Emmeline Purcell, senior brand manager at Ribena, took to the stage at Event360 to discuss Ribena's Colouring Café experience and how it helped to reposition the brand. | Continue reading
Jenny Hogg, senior event manager of Burberry, reveals how the luxury fashion brand has changed its focus in the past year to create more experience-led events. | Continue reading
Event's annual creative summit, Event360, is taking place today (1 June) at County Hall's new events space, and features speakers from ITV, Pandora, Pernod Ricard and Ribena. | Continue reading
Martina Berlin, senior event manager at Pandora, shared the jewellery brand's experiential strategy at Event360, which combines technology with multi-sensory experiences. | Continue reading
Retailer John Lewis has partnered with agency PrettyGreen to sponsor OnBlackheath festival, which takes place from 9-10 September. | Continue reading
Laurent-Perrier will return as the official Champagne partner of food festival Taste of London, and will be staging a series of exclusive masterclasses. | Continue reading
Electronics brand LG hosted an Instagram workshop on 28 May, in collaboration with paper artist and photographer Paperboyo. | Continue reading
Limited edition Lucozade Energy bottles are being distributed at Oxford Circus over four days, which contain a contactless chip to provide commuters with a free trip on London's underground. | Continue reading
Beer brand Peroni has unveiled a series of floral installations at the residences of independent bar group Darwin & Wallace. | Continue reading
Automotive brand Jaguar Land Rover has worked with creative events agency Produce UK to bring a light installation to Hay Festival of Literature and the Arts. | Continue reading
Outdoor holiday specialist Canopy & Stars is opening the world's first treehouse on a crane on Bristol's Harbourside. | Continue reading
Creative agency Space has announced the appointment of Paul Cope as business director. He will be responsible for a portfolio of the agency's clients including Heineken and Arla Foods. | Continue reading
Pirates arrived on the British coastline to mark the launch of the movie Pirates of the Caribbean: Salazar's Revenge. | Continue reading
Walkers' virtual Mexican wave, a G&T ice cream parlour from Gin Mare, LG's Instagram workshop, the UK's first 'Negroni Week' and Nickelodeon's Spongebob Gold activation are this week's top stories. | Continue reading
The organisers of London festival Field Day have teamed up with street food company Street Feast to launch a new Christmas-themed festival called Winterville. | Continue reading
Fashion retailer Topshop has launched a virtual reality (VR) waterslide at its flagship store on Oxford Street, marking the start of the summer season. | Continue reading
Global marketing and experiential agency MKTG has announced a partnership with video marketing platform Brandzooka. | Continue reading
Events this weekend include the Chelsea Flower Show, an Instagram workshop from LG and a floral tea experience from John Lewis and Wedgwood. | Continue reading
Live agency Verve has been appointed to activate Diageo's sponsorship of the International Cricket Council (ICC) Champions Trophy. | Continue reading
Hasbro has teamed up with DMG Entertainment to launch Transformers-themed experience centres, which will provide an immersive experience for guests. | Continue reading
From 15-23 May, Starbucks hosted a multi-sensory experience in partnership with immersive dining company Gingerline and Secret London, in a bid to present a new side to its coffee. | Continue reading
Tea brand Clipper created an afternoon tea experience yesterday (23 May) to mark the second phase of its 'Flavour that Sings' campaign. | Continue reading
Wood's Navy Rum is set to launch a pop-up in King's Cross, which will feature a barge and two pop-up sheds. | Continue reading
Oil and gas brand Shell will bring back its 'Make the Future Live' event to London's Queen Elizabeth Olympic Park from 25-28 June. | Continue reading
Gin brand Gin Mare will open a gin and tonic ice cream parlour to celebrate World Gin Day, which takes place on 10 June. | Continue reading
London-based marketing company Evvnt has announced a partnership with London Tech Week (LTW), which is managed by Informa. | Continue reading
Television network NBC is collaborating with Universal Brand Development and entertainment specialists The ATS Team to launch an immersive 'Ninja Warrior' experience. | Continue reading
Publisher Pan MacMillan has partnered with influencer agency Come Round to host a series of 'in-home' experiences inspired by book themes and subjects. | Continue reading
Beer brand Goose Island will host a week of craft beer events from 12-17 June as part of its annual 'Migration' tour. | Continue reading
Gin brand Silent Pool is staging a masterclass ahead of World Gin Day on 10 June, which will take guests through the history of gin. | Continue reading
Luxury ice cream brand Häagen-Dazs staged a pop-up on 19 May, which aimed to find the world's best ice cream photographer. | Continue reading
To celebrate the launch of the Spongebob Gold fashion collection, Nickelodeon has teamed up with Wonderland magazine and store for a themed activation. | Continue reading