A recent poll of US marketers suggests respondents favor multiple databases and marketing cloud services to house data. | Continue reading
Chris Rothstein, CEO of sales enablement technology Groove, talks about the missing pieces in the marketing technology stack for B2Bs. | Continue reading
A scan of new data from around the world | Continue reading
Mobile will make up more than 60% of all digital ad spending in the Nordic countries of Norway, Sweden and Denmark this year, according to eMarketer’s latest digital ad spending forecast for key countries in Europe. | Continue reading
In the latest episode of "Behind the Numbers," analyst Lauren Fisher digs into the complexities of header bidding, which allows publishers to sell their advertising inventory via automation, but with more control and at higher prices. | Continue reading
Alibaba is bringing its C2C marketplace to Indonesia, Thailand and the Philippines, a continuation of its designs to conquer the region. | Continue reading
A scan of new data from around the world | Continue reading
Millennials in these three countries have grown up with internet and a wide spectrum of digital devices, shaping the way they do everything, from posting on social media to engaging with brands and advertisers online. | Continue reading
In the new episode of "Behind the Numbers," eMarketer's Paul Verna highlights the latest data and developments in the digital video space in a wide-ranging conversation covering key platforms, new content initiatives, audience growth and more. | Continue reading
A study of US advertising and marketing executives found there are several social media trends that will influence their efforts next year, ranging from video to virtual and augmented reality. | Continue reading
Tim Keller, executive director of brand strategy and innovation at Kolle Rebbe, discusses a millennial-targeted, mobile-first campaign for Bundesagentur für Arbeit, Germany's federal employment agency. | Continue reading
Dr. Tanja Boga, unit director on innovation and tool development at Mediaplus, discusses the best opportunities to reach millennials in Germany. | Continue reading
WeChat parent company Tencent has long derived most of its revenues from gaming. But as it looks to build out its advertising empire, it’s working to draw US marketers to the near-ubiquitous messaging platform. | Continue reading
A scan of new data from around the world | Continue reading
A scan of new data from around the world | Continue reading
The digitally enabled evolution of transit options in London continues, with Citymapper launching a ride-sharing service just days after Taxify saw its rollout stopped by city authorities. | Continue reading
China-based ecommerce companies Alibaba and JD.com have committed billions of dollars to establish themselves in Southeast Asia. US firms, including Amazon, have remained largely on the sidelines. | Continue reading
In today's episode of eMarketer's "Behind the Numbers" podcast, we field questions from clients and listeners, covering topics like the new Apple Watch, the Equifax data breach, shifting omnichannel retail strategies and more. | Continue reading
In the latest episode of eMarketer's "Behind the Numbers" podcast, we consider the state of pay TV, changing viewing behaviors, and implications for marketers. | Continue reading
A scan of new data from around the world | Continue reading
It’s no longer news to say that Google and Facebook dominate the US digital ad market. But this year that supremacy is exceeding expectations, according to eMarketer’s latest digital ad spending forecast. | Continue reading
Snapchat has not made much headway as a platform of choice among influencers, according to one study. But the company’s recent moves may increase its appeal to these taste-makers. | Continue reading
Small businesses rely heavily on social media for marketing, likely due to low costs and the ability to connect directly with customers. | Continue reading
eMarketer estimates that nearly 64% of all UK ad spending will be devoted to digital media this year, whereas only about half of UK adults’ daily time with media will involve digital. That balance will continue to shift toward digital expenditures through 2019. | Continue reading
In the latest episode of eMarketer's "Behind the Numbers" podcast, analyst Lauren Fisher discusses attribution—and why so few marketers are truly able to track the effect of their messaging across multiple channels. | Continue reading
A scan of new data from around the world | Continue reading
Dustin Engel, head of analytics and data activation at PMG, discusses whether agencies can fill key technology gaps for brands. | Continue reading
For more than half of ad tech buyers, the ability to use their own data to power analytics is a key reason for investment in the technology. But implementing technology remains a problem. | Continue reading
A snap poll of UK smartphone users found the single most appealing feature of the iPhone X was not related to new features or designs, but simple functionality. | Continue reading
Himanshu Kulkarni, India sales director at AppsFlyer, discusses how to navigate the idiosyncrasies of India’s app market. | Continue reading
While more than six in 10 marketers in North America are aware of the technology to some degree, only 3% consider themselves experts in the area. | Continue reading
A scan of new data from around the world | Continue reading
Health and fitness app usage has seen a dramatic uptick in the US over the past few years. And users are loading up their apps with a relatively high level of frequency. | Continue reading
A scan of new data from around the world | Continue reading
Autonomous vehicles are widely anticipated in some countries, like India and China, a multimarket survey found. But interest in Singapore and Japan is muted. | Continue reading
Dan Hagen, chief strategy officer at Carat UK, discusses why millennials are so hard to reach in today's media landscape. | Continue reading
In the latest episode of eMarketer's "Behind the Numbers" podcast, Minibar Delivery's Lauren Henderson talks about the company's email marketing efforts and what the company does to stand out in a crowded inbox. | Continue reading
Google and Facebook will continue to dominate the digital advertising landscape in the UK for at least the next several years, according to eMarketer’s latest forecast of UK digital ad spending. The two tech companies combined will reap more than half (54%) of all UK digita … | Continue reading
Jane Buckingham, founder of research firm Trendera, discusses what social media apps are popular with today's teens. | Continue reading
A scan of new data from around the world | Continue reading
Personalization is only as effective as the data that powers it—and when that data is wrong, it’s downright irritating. | Continue reading
A scan of new data from around the world | Continue reading
Heavyweight smartphone manufacturers like Apple and Samsung are using biometric capabilities like facial recognition as a selling point for their devices. But new research projects biometrics will be ubiquitous on smartphones in just a few years. | Continue reading
Connected TV ad spending is expected to at least double in each of Europe’s five largest economies by 2020, with France and Italy seeing the most robust gains in investment vs. 2016, according to a study commissioned by video ad serving platform SpotX. | Continue reading
As consumers embark on increasingly complex buying journeys that touch multiple channels, marketers continue to struggle with cross-channel attribution. But where do publishers fit in the attribution equation, and can they ease marketers’ pain? | Continue reading
A scan of new data from around the world | Continue reading
The two biggest challenges facing top data-focused executives are data security and keeping up with the rapid pace of technological advances. | Continue reading
eMarketer has reduced its estimate for US TV ad spending due to faster-than-expected growth in cord-cutting. This year, TV ad spending will expand just 0.5% to $71.65 billion—down from the $72.72 billion predicted in our Q1 forecast for 2017. | Continue reading